+Great Products...know about a great product with an user interface that improve the customer experience, let’s play ;)

“People who are really serious about software should make their own hardware”

Steve Jobs – CEO Apple

Facts• “The Guitar Hero franchise has

become a cultural phenomenon, making many appearances in popular culture, and the games have become extremely popular as party games and hobbies. The series has sold 23 million units, earning US$ 1.6 billion at retail.”

http://en.wikipedia.org/wiki/Guitar_hero

…but, how? was a great idea? a business opportunity?

?

Collaboration / Agility

Open Innovation

Platform to share knowledge

Passion for the project

Guitar Hero Series• Entertainment industry• Music video game• With versions for all consoles and

mobiles phones• Innovators by your user interface• Large support for the on-line community

User Interface (gear)

Every user is singular, unique…

…and can control all the parameters of the platform

…and share your experience getting feedback from the entire community

Final thought…• Our commitment must be

develop more great (and +Green) products for the global market listening the users requirements and anticipating your necessities.

Links• Multi-genre massive single-player

online metaverse video game– http://eu.spore.com/whatisspore/

• User generated content video game– http://www.littlebigplanet.com/pt_PT/

• Massively multiplayer online role-playing video game– http://wowtuga.org/forum/index.php

you rock? …let’s play!