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Investment Prospectus

Greater Parramatta and the Olympic Peninsula The Future Made Here

Invest in GPOP - The connected, unifying heart of Greater Sydney

Greater Parramatta and the

Olympic Peninsula (GPOP) is the

economic corridor at the heart of

a global city. At the geographic

and demographic centre of Greater

Sydney, GPOP is strategically

positioned between the Sydney

central business district and the

Western Parkland City.

GPOP is undergoing significant

infrastructure investment across

transport, education, health, sport

and culture. Parramatta Light

Rail, WestConnex and Sydney

Metro West will transform the

connectivity of the region, uniting

the eastern and western reaches

of Sydney.

GPOP is host to world-class

universities and is characterised

by a young, diverse and well-

educated labour force with

twenty-first century skills.

Those who have invested in

GPOP have already discovered

a dynamic, supportive and cost-

effective business environment

with potential for growth across

a range of industries.

Parramatta CBD plays a critical

role at the heart of GPOP, with

a mix of finance, professional

services and public administration,

and a lively night-time economy.

It offers a dynamic commercial

core and civic centre, and provides

an economic anchor that attracts

human talent and innovation.

Westmead Health & Education

Precinct has grown to become

Australia’s largest health services

centre. The world class expertise

is particularly attractive for the

research and commercialisation

of health technology, particularly

in biotech, pharmaceuticals,

digital health, diagnostics and

medical devices.

The Sydney 2000 Olympics

created a hosting benchmark that

embraced the spirit of the games.

Since 2000, Sydney Olympic

Park has evolved into GPOP’s

eastern economic anchor, with a

premium mix of business, lifestyle,

elite sports and recreation.

Around GPOP's centre is a diverse

range of urban services and

advanced-technology industries

situated in the suburbs of

Camellia, Rydalmere, Silverwater

and Auburn. This area generates

significant industrial, commercial

and freight traffic, with strong

economic opportunities across

manufacturing, wholesale trade

and logistics.

The New South Wales

Government is committed to

realising the vision for GPOP to

become one of the most dynamic,

innovative and desirable parts

of Sydney in which to both work

and live. We are eager to work

with local and global partners

to achieve this goal.

2

Image courtesy of Greater Sydney Commission. 3

About AustraliaThe Australian economy has outperformed the country's peers for more than two decades. Now in its

28th year of consecutive growth, Australia's economic resilience and strength are unsurpassed among

major advanced economies. The nation offers a smart, multicultural workforce with an enterprising mindset

and the skills to drive innovation and grow international business.

Australia prides itself on stable institutions and good governance, making it one of the safest places in

the world to do business. It boasts a globally integrated economy that plays a key role in shaping Asia's

dynamic economic future.

There is no better business partner than Australia.

28 years of uninterrupted economic growth

2.3% economic growth, one of the highest industrial economic growth rates for developed countries globally

5th largest economy in the Asia–Pacific region

14th largest economy in the world

Ranked No. 1 smartest country in the Asia Pacific and 4th smartest country in the world

AAA credit rating Higher in credit quality than the US, UK, France, Japan, Hong Kong, Republic of Korea and New Zealand

Australia

New South Wales (NSW)

Sydney

Front cover image courtesy of Greater Sydney Commission.4

About Sydney and New South Wales

New South Wales (NSW), with

its iconic capital city of Sydney,

is Australia’s most populous

state and largest economy.

A cosmopolitan and regional

powerhouse, the state seamlessly

blends business strength, access

to Asia, and one of the world’s

most enviable lifestyles. Boasting

a AAA credit rating, NSW is

experiencing Australia’s largest

infrastructure boom and is home

to a highly skilled, innovative and

creative workforce.South East and Tablelands

Illawarra-Shoalhaven

Greater Sydney

Central Coast

North Coast

Hunter

New England and North West

Central West and Orana

Far West

Riverina Murray

Sydney

Port Macquarie

Tamworth

Lismore

Armidale

Newcastle

Gosford

Dubbo

Broken Hill

Wollongong

Eden

Wagga WaggaCanberra(ACT)

ABOUT NSW:

Capital city: Sydney

NSW population:

8.0 million

Sydney population:

5.2 million

NSW time zone:

GMT +10:00

Climate:Sub-tropical and Mediterranean

Sydney summer temperature average:

18–27 °C

Sydney winter temperature average:

7–18 °C

Coastline: 2,007 kms

Official language:

English

Currency:Australian dollars (AUD)

Major international airport:

Sydney Airport

NSW is Australia’s leading source of highly skilled and diverse talent

Sydney is No. 1 in the Asia Pacific and No. 3 globally for top 100 ranked universities

NSW is home to three of Australia’s top five highest-ranked research universities

NSW is Australia’s most innovative state with a strong culture of

entrepreneurship

Sydney is the 2nd highest-ranked city in the Asia–Pacific region for innovation

NSW is the startup capital of Australia, home to more than 40% of all startups

NSW is Australia’s most secure and liveable place to do business

Sydney is the highest-ranked capital city in Australia for quality of life

NSW is set to deliver on the biggest infrastructure program in Australian history, with a A$87.2 billion pipeline of projects

NSW is Australia’s largest market

NSW is home to 8.0 million people, more than Singapore and Hong Kong

The state is Australia’s largest economy: A$600 billion, larger than Malaysia, Singapore and Hong Kong

5

The vision for Greater Sydney

Sydney is Australia’s iconic global city. The Greater Sydney region is an economic powerhouse of five million people.

It is endowed with natural beauty stretching from Sydney Harbour to the Blue Mountains. Greater Sydney’s people

have embraced this place for its opportunities and its potential. Its continued success is vital to driving forward the

New South Wales (NSW) and Australian economies.

The NSW Government’s vision for Greater Sydney is to transform it into a metropolis of three connected cities—the

Western Parkland City, the Central River City and the Eastern Harbour City. In each city residents will live within

30 minutes of their jobs, education and health facilities, and have easy access to services and quality public spaces.

The vision for Sydney will build on its social, economic and environmental assets to improve the quality of life for all

its residents and to uphold its status as one of the top cities of the world.

Western Parkland City Central River City Eastern Harbour City

6

Transforming Greater Parramatta and the Olympic Peninsula

Parramatta, a city in its own right,

sits near the geographic centre of

the Greater Sydney area and forms

a second central business district

(CBD) in the western suburbs

of Sydney.

Olympic Park, home to the 2000

Olympic Games, lies a short

distance east of Parramatta

on a peninsula jutting into the

Parramatta River that runs into

Sydney Harbour. Together they

form the bookends of an area

known as Greater Parramatta and

the Olympic Peninsula (GPOP).

Under the NSW Government’s

vision for the Sydney metropolis,

GPOP will be transformed into an

economic corridor that drives the

formation of the Central River City,

which will be at the centre of the

‘three cities’ model.

The formation of the Central

River City will bring together

stakeholders in industry, health,

education, arts and heritage. GPOP

is situated close to Greater Sydney’s

population growth hot spots and

strategically positioned between

the Sydney central business district

and the new Western Parkland City,

which is built around the economic

anchor of the new Western

Sydney Airport.

Billions of dollars of public and

private investment is being

delivered in GPOP, and the area

will form a physical bridge between

all parts of Greater Sydney.

Investment in the area will help

deliver a unified, coherent and

integrated city.

GPOP can realise its potential

over the next 20 years and

beyond to be:

• a central city close to

Sydney’s heart

• a link forging a unified

Greater Sydney

• an economic corridor within

reach of skilled workers

• an attractive place to invest

• a place of celebrated

natural beauty.

GPOP is the ideal location to start

and grow a business and offers a

unique opportunity to invest in

the future.

The thriving economy and

priority investment by the NSW

Government in transport and social

infrastructure will cement the

reputation of GPOP as the heart

of Sydney, and you can be part of

this exciting transformation. We

encourage innovators to find a new

home in GPOP, and look forward to

welcoming you.


About Greater Parramatta and the Olympic Peninsula

GPOP covers 60 square

kilometres in the middle of

Greater Sydney. The economic

corridor spans 13 kilometres

east to west, from Strathfield to

Westmead, and seven kilometres

north to south, from Carlingford

to Lidcombe and Granville.

GPOP is the geographic and

demographic centre of Greater

Sydney. The Parramatta River

flows east through the area and

the Parramatta Light Rail will

form the spine of GPOP.

8

Key precincts within the GPOP economic corridor

GPOP consists of four key

economic hubs with dedicated

industry, research and

development, and workforce

capabilities:

• world-class health, education

and research institutions at the

Westmead health precinct

• a thriving finance, business

services and administration

centre in the Parramatta CBD

• a diverse range of urban

services and advanced

technology industries

in Camellia, Rydalmere,

Silverwater and Auburn

• an elite sports, lifestyle,

commercial and residential

community at Sydney

Olympic Park.

GPOP also includes the ‘next-

generation living’, north–south

urban corridor, which provides

modern housing, revitalised

community facilities and high-

quality leisure assets.

9

GPOP industry breakdown

Oth

er ser

vice

s

Arts an

d recr

eatio

n se

rvices

Health

car

e an

d soci

al a

ssist

ance

Educat

ion

and tr

aini

ng

Public

adm

inist

ratio

n an

d saf

ety

Admin

istra

tive

and s

upport

ser

vice

s

Profe

ssio

nal, sc

ient

ific

and te

chni

cal s

ervi

ces

Renta

l, hi

ring a

nd re

al e

stat

e se

rvices

Finan

cial

and

insu

ranc

e se

rvices

Info

rmat

ion

med

ia a

nd te

leco

mm

unic

atio

ns

Accom

modat

ion

and fo

od ser

vice

s

Tran

sport

, post

al a

nd w

areh

ousin

g

Elect

ricity

, gas

, wat

er a

nd w

aste

ser

vice

s

Man

ufac

turin

g

Construc

tion

Who

lesa

le tr

ade

Retai

l tra

de

Min

ing

Agricul

ture

, fore

stry

and

fish

ing

Greater SydneySydney CBDGPOP

0%

5%

10%

15%

20%

25%

Source: Census of Population and Housing, 2016, TableBuilder Pro. Data extracted on 25 January 2018.

The dominant industries and prime opportunities for investment in the GPOP economic corridor are health

care, financial services and retail trade. There is also significant opportunities for businesses in manufacturing,

construction and professional services.

For businesses, GPOP is an attractive place to operate due to the lower cost of doing business compared with the

Sydney CBD. GPOP has lower business council rates, and office rental costs in Parramatta and Olympic Park are

almost 50% lower than in the CBD.

10

Office rental—2018

$0

$200

$400

$600

$800

$1,000

Ne

t fa

ce

re

nt

($/m

2 p

er

ye

ar)

Sydney CBDOlympic ParkParramatta

$0

Bu

sin

ess

Rate

20

16/1

7

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

GPOPGreater SydneySydney City Council

Source: Colliers International.

Average annual business council rates 2016–17

Source: Office of Local Government.

11

Universities and research institutes

Image courtesy of Westmead Research Hub.

GPOP is host to world–class

universities and research institutes,

allowing the private sector to

collaborate with a full range

of talent across fields such as

medical research, sports science

and engineering.

GPOP is home to more than

33,000 students who attend three

universities across five campuses:

• Western Sydney University

(WSU) at Westmead,

Parramatta and Rydalmere

• University of Sydney, Westmead

• University of New England

(UNE), Parramatta.

GPOP is also host to an

impressive list of renowned and

respected institutes including:

• Westmead Institute for

Medical Research

• Children’s Medical

Research Institute

• Kids Research Institute

• Institute for Clinical Pathology

and Medical Research

• WSU Centre for Western Sydney

• WSU Centre for Research

in Mathematics

• WSU Institute for Culture

and Society

• WSU Australia–China Institute

for Arts and Culture

• WSU NICM Health

Research Institute

• Whitlam Institute within WSU’s

Rydalmere campus

• NSW Institute of Sport

• a recently announced joint

venture between WSU and

UNSW to develop a world-class

engineering innovation hub.

Westmead’s research institutes

and clinical facilities play an

integral role in education. In 2016,

Westmead’s research institutes,

in partnership with Westmead’s

hospitals, trained over 200

doctorate students, and a further

100 postgraduate students. The

University of Sydney alone trains

over 300 doctorate students

and 700 students in medical,

nursing, dental and allied health

professions at Westmead.

The University of Sydney

has partnered with the NSW

Government to establish a

second campus as part of a

leading international health,

education and research precinct

in Western Sydney.

Bringing the top-tier university

to the heart of Western Sydney

would attract more than

25,000 students and further

drive the governments vision

for a world-leading health and

education precinct.

12

The NSW Government announced

it will work with The University

of Sydney after a three-month

market sounding process.

The growth and development of

the GPOP innovation ecosystem

is reflected in the number of

patents granted to residents and

businesses in the area. Over 100

patents were granted in 2017 in

areas such as medical research

and advanced manufacturing.

With ready access to talent,

the universities and institutes in

GPOP present an outstanding

opportunity for investors and

businesses to tap into a rich

collaborative innovation ecosystem.

Source: www.ugdc.nsw.gov.au/news/latest-news/world-class-westmead-health-and-education-precinct-comes-to-life

Number of patents granted to GPOP residents and businesses

from 1970s to 2010–17

0

100

200

300

400

500

2010–172000s1990s1980s1970s

2017201620152014

Source: IP Australia.

Number of patents granted to GPOP residents and businesses

from 2014 to 2017

0

20

40

60

80

100

120

Source: IP Australia.

13

http://www.ugdc.nsw.gov.au/news/latest-news/world-class-westmead-health-and-education-precinct-comes-to-life

http://www.ugdc.nsw.gov.au/news/latest-news/world-class-westmead-health-and-education-precinct-comes-to-life

GPOP—the dream demographic

GPOP provides employment for over 120,000 workers, predominantly in health care, professional services and

financial services. Compared to Sydney CBD, GPOP has a higher proportion of skilled technicians, tradespeople

and machinery operators, reflective of its comparative strength in manufacturing and construction industries.

Job type breakdown

0%

5%

10%

15%

20%

25%

30%

35%

40%

LabourersMachinery operators and drivers

Sales workers

Clerical and administrative

workers

Community and personal

service workers

Technicians and trades

workers

ProfessionalsManagers



GPOP has a young, diverse and educated labour force with twenty-first century skills. Cultural diversity is one

of GPOP’s true strengths—63% of residents were born overseas and 70% of residents speak a second language.

Overseas-born residents have mostly come from India, China, South Korea, the United Kingdom and Hong Kong.

Image courtesy of Greater Sydney Commission.14

Male % Female %

Ye

ars


100 +

90–94

80–84

70–74

60–64

50–54

40–44

30–34

20–24

10–14

0–4

2025 2515 10 5 0

Young

One in four residents in GPOP

are aged between 25 and 34 and

the area has a high working-age

population, with over half aged

between 20 and 49 years old.

Population pyramid matrix on age

5 10 15 20

Greater SydneySydney inner cityGPOP

0%

5%

10%

15%

20%

25%

30%

35%

40%


Educated

Over 40% of residents in

GPOP have a bachelor’s or

postgraduate degree.

Education level breakdown

Seco

nd

ary

ed

uca

tio

n—

years

9

and

belo

w

Cert

ific

ate I

and

II le

vel

Seco

nd

ary

ed

uca

tio

n—

years

10

and

ab

ove

Cert

ific

ate III

and

IV

leve

l

Ad

vance

d d

iplo

ma

and

dip

lom

a le

vel

Bach

elo

r d

eg

ree le

vel

Gra

duat

e d

iplo

ma

and

gra

duat

e c

ert

ific

ate le

vel

Po

stg

rad

uat

e

deg

ree le

vel

Image courtesy of University of Technology, Sydney.


15

0%

10%

20%

30%

40%

50%

60%

70%

80%

Diverse

70% of GPOP residents speak

a second language.

Second languages


Speaks a second languageOnly speaks English


Languages other than English spoken in GPOP

0% 2% 4% 6% 8% 10%

Punjabi

Telugu

Nepali

Gujarati

Tamil

Hindi

Korean

Cantonese

Arabic

Mandarin


16

As GPOP evolves into a

burgeoning central city, there

is an emerging educated and

aspirational labour force. This

group typically has:

• diverse language skills and

cultural competencies

• global connections and an

entrepreneurial spirit

• high levels of qualification

in the IT, engineering,

mathematics and

medical sectors

• strong community and family

links in the GPOP area

• a desire to establish their lives

in the centre of our city.

Property prices and rents in GPOP

are lower compared to the rest of

Sydney, improving liveability for

residents and enhancing access

to a diverse labour market willing

to move into the area for work

and attracted by the lower cost

of living.

Greater SydneySydney CBDGPOP$0

$200

$400

$600

$800

$1,000

Weekly residential rental prices (12 months to Feb 2019)

UnitsHouse

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

Residential sales prices (12 months to Feb 2019)


UnitsHouse

Source: Realestate.com.au

17

The level of recent transport and

social infrastructure investment

in the GPOP economic corridor

presents a major city-shaping

opportunity to unite the eastern and

western areas of Sydney.

A major upgrade to Western Sydney

Stadium and a new WSU campus

at Parramatta Square have recently

been opened.

Other projects underway include:

• Old King’s School Primary

School and Arthur Phillip

High School

• revitalisation of the

Parramatta River through the

Parramatta CBD

• Museum of Applied Arts

and Sciences

• Westmead Hospital upgrade

• WSU Westmead

redevelopment

• ANZ Stadium redevelopment.

WestConnex—connecting GPOP to international gateways

WestConnex, Australia's largest

transport infrastructure project,

provides a vital road link to

Sydney’s major international

gateways at Sydney Airport and

Port Botany. WestConnex is part

of an integrated transport plan

to keep Sydney moving—easing

congestion, creating jobs and

connecting communities. The

new motorway will provide crucial

support for Sydney’s long-term

economic growth.

Parramatta Light Rail—the GPOP link

A new Parramatta Light Rail is

under construction to better

connect new infrastructure—

public and private—in the GPOP

area. GPOP will benefit from the

light rail’s high–frequency ‘turn

up and go’ schedule servicing

residential, employment, cultural

and education destinations.

The system will provide easy

connections to the wider rail, bus,

and ferry networks and active

transport links, enabling travel

beyond GPOP. Major renewal

areas connected by light rail

include Westmead, Parramatta

North, Parramatta CBD, Camellia,

Rydalmere and Telopea.

Sydney Metro West—mass transit connecting GPOP and Sydney CBD

In November 2016, the NSW

Government announced the

Sydney Metro West project—

the city’s next underground

metro railway. Connecting the

Parramatta and Sydney CBDs, this

once-in-a-century infrastructure

investment will transform Sydney

for generations to come. It will

double rail capacity between the

two areas, link new communities

to rail services and unlock

housing supply and employment

growth between the two CBDs.

Scheduled to be operational in

the second half of the 2020s, key

precincts to be serviced include:

• Westmead—which is becoming

one of the largest health,

education, research and training

precincts in Australia

• Parramatta—where the

number of jobs is expected to

double over the next 20 years

to 100,000

• Sydney Olympic Park—where

34,000 jobs and more than

23,000 residents will be located

by 2030

• the Bays Precinct—where

950,000 square metres of land

is being regenerated

• the Sydney CBD—allowing

easy access to the existing

public transport network and

Sydney Metro.

Infrastructure, connectivity and amenity

18

Image courtesy of Parramatta Light Rail. 19

Urban living

The wider GPOP includes the

‘next-generation living’ north–

south urban corridor, which

provides modern housing,

revitalised community facilities

and high-quality leisure assets.

A twenty-first century living,

learning and leisure district is

planned for the northern area of

GPOP. It will comprise a mix of

medium- to high-density housing

types with nearby education,

research, retail, recreation

and entertainment facilities to

provide all the conveniences of

‘inner-city’ living.

The ‘turn up and go’ Parramatta

Light Rail will connect existing

and future communities in

Carlingford, Telopea, Dundas,

Rydalmere and Camellia to

Westmead, Parramatta CBD,

Silverwater and Olympic Park.

The transformation of this area

into an urban hub will drive the

development of smart, vibrant

and inclusive communities.

Greener and healthier communities

As GPOP faces future growth,

there is both an opportunity

and a demand to create a green,

active and walkable city.

Parramatta Ways is a local

initiative to improve walkability

across Parramatta. It will feed

into the 'Sydney Green Grid'—a

network of high-quality green

spaces that connect town centres,

public transport hubs, and major

residential areas.

Adding to this, the NSW

Government’s Five Million Trees

initiative seeks to plant five million

trees in Sydney by 2030 and grow

the city's tree canopy from 16.8%

to 40%.

More tree canopy means healthier

neighbourhoods, more shade,

cooler suburbs, habitats for

wildlife and even an increase in

property values.

20

A vibrant lifestyle and exciting experiences

The Greater Parramatta and the Olympic Peninsula is a much sought after place to live and a flourishing

destination for lovers of food, culture, nature, and leisure.

A city of diversity

Parramatta and the greater

region is proudly multicultural,

welcoming and celebrating

people from all over the world

who choose to live, work, and

visit the city. Its rich and unique

history has been shaped by the

many cultures who connect

here, from the Burramattagal

people who have called the area

home for over 60,000 years

to the newly arrived migrants

who contribute to the city’s

dynamic future.

Restaurants, cafes and bars

Long regarded as a dining hot

spot, Parramatta’s food and

drink offering continues to thrive.

New restaurants, cafes and small

bars are emerging throughout

the city’s streets, riverfront and

laneways offering everything

from street food to high-end

dining experiences, providing

an abundance of choice for city

workers, residents and visitors.

Parramatta’s night time economy

is the second largest night time

economy by turnover in Greater

Sydney, and offers a diverse

range of experiences, from dining

along the popular al fresco strip

on Church Street, otherwise

known as 'Eat Street', to drinks at

a resident bar, or night markets to

purchase local goods.

Culture and events

Parramatta and the region has

established itself as a highly-

coveted destination with a year

round calendar of festivals and

events, theatre and cultural

pursuits. Flagships festivals

like Parramatta Lanes, Lunar

New Year and Sydney Festival

celebrate culture and bring food,

music and art to the city’s streets.

The new Powerhouse Precinct

on Parramatta’s riverfront will

boast the largest museum in NSW

projected to open in 2023, while

a redeveloped Riverside Theatres

will showcase the best of local,

regional and international shows.

City of Parramatta is committed

to nurturing and celebrating local

culture and identity.

Leisure and recreation

Parramatta boasts vast open

spaces of nature, landscaped

parks and sports fields for

workers, residents and visitors to

enjoy year round.

The UNESCO World Heritage

listed Parramatta Park, the

pristine Lake Parramatta Reserve,

and the city’s river foreshore

along with Sydney’s Olympic

Park provide areas of respite,

and ample cycling and walking

tracks linking to Parramatta CBD

and beyond.

Bankwest Stadium is one of

Australia’s most advanced

sporting venues, showcasing

world class sport and

entertainment right on the city’s

doorstep, and features public

basketball courts and exercise

facilities for a lunch time or after

work recreation.

Find out more at:

www.discoverparramatta.com

22

http://www.discoverparramatta.com/

Image courtesy of Parramatta City Council. 23

Case study: Westmead Research Hub

The Westmead Research

Hub undertakes projects that

encourage collaboration,

sharing both physical resources

and the brain power of its

members. The goal of the hub

is to grow Westmead as a world

leader in health and medical

research by exercising strength

in numbers.

The hub focuses on basic,

translational and clinical

research in major disease areas

such as cancer; mental health

and neurosciences; obesity and

heart; liver; musculoskeletal;

infectious diseases; and kidney.

The Westmead Research Hub

allows researchers to work with

the private sector, and attracts

researchers from outside the

precinct looking to use the

world-class core facilities

for cell imaging, electron

microscopy, flow cytometry,

genomics and proteomics.

‘The Westmead Research Hub

combines the resources of

two world-leading research

institutes, two of the largest

hospitals in the southern

hemisphere, the largest

pathology laboratory in

NSW and an internationally

renowned university to

tackle many of the most

common diseases affecting

our community,’ said a

Westmead Research Hub

executive. ‘The results of our

research can rapidly affect the

way we treat our patients and

lead to better health outcomes.’

24

Image courtesy of Westmead Research Hub. Image of Westmead Hospital is an artist impression.

Westmead research statistics

46% growth in staff numbers since

2014–18

250% growth predicted over next

10 years

1300+ research staff and students

$27M+ in shared research equipment

979 current clinical trials

Partners

25

Olympic Park

Key strengths

With more than 10 million visitors

each year, the world-class

sporting and leisure facilities

at Sydney Olympic Park are

one of Greater Sydney’s most

significant attractions.

Sydney Olympic Park has a rich

and dynamic history. The 6.4

square kilometres of land has been

transformed from an industrial

wasteland into a vibrant specialist

economic centre, integrating venues

and parklands to create a new,

sustainable community for workers,

residents and visitors.

Since 2000, Sydney Olympic Park

has evolved as a mixed-use precinct,

now home to 2,100 residents and

18,000 workers, and acts as the

central hub to the residents of the

Olympic Peninsula. Strategically

positioned at the demographic

heart of Sydney, Sydney Olympic

Park undergoes intense planning

scrutiny through its Master Plan

2030, a blueprint for sustainable

development. The masterplan

enshrines the park's Olympic

legacy and ensures competitive

development outcomes.

Development activity in recent years

has focused on residential supply,

catering to a growing population

with an attractive location for

Sydney’s renters and home buyers.

The GPOP resident profile has

begun to change as the area attracts

young, skilled professionals and their

families looking for more affordable

homes within reach of employment

and civic centres.

Why you should invest

Sydney Olympic Park is GPOP’s

eastern economic anchor, with a

well-established business centre

that includes corporate clients

such as NRMA, Lion Group

and Samsung.

The Sydney Sports Incubator

is a NSW Government-

sponsored program to

encourage the development

and commercialisation of

sports-focused innovation from

startups and existing companies,

particularly in the area of

sports science.

Hotel operators take advantage

of corporate travel and inbound

tourism. The precinct tops

the lists of a variety of hotel

operators looking to capitalise

on the ‘Sydney Olympics brand’

to host major sporting and

corporate events.

With significant investment

in connectivity and transport

infrastructure on the horizon,

Sydney Olympic Park and the

Olympic Peninsula is poised to

capitalise on the growing Western

Sydney economy with a premium

mix of business, lifestyle, elite

sports and recreation.

26

Case study: Samsung Electronics Australia

As one of the world’s largest

and most recognised brands,

Samsung Electronics supplies

millions of people around

the world with mobile and

consumer technology products.

The company is driven by

an ambition to inspire, and

to shape the future with

transformative ideas and

technologies that give people

the power to discover new

experiences. Its vision is to

help create a better world

through innovative technology

and products.

Samsung sets a high value on

its people, remaining committed

to ensuring that their teams are

situated within an environment

that provides what is required

to reach their potential.

For many years, Sydney Olympic

Park has been home to Samsung

Electronics Australia’s national

headquarters, coordinating much

of the nationwide operations

for sales and marketing,

logistics and service, solutions

and engineering.

In 2016, Samsung Electronics

Australia strengthened the

company’s position in Sydney

Olympic Park by upgrading to

a new facility for its hundreds

of employees based in Sydney.

The site acts as a hub for

its frequent interstate and

international visitors and

colleagues. The office at

Murray Rose Avenue provides

a premium site that is well

suited to the role of national

headquarters, supporting the

company’s business objectives

and culture of innovation

and collaboration.

Centrally located to key

public transport routes,

cafes, restaurants, hotels and

events facilities within the

surrounding precinct, the

Sydney Olympic Park office

location and environment

also allows for access to the

greater Western Sydney area,

which is home to many of the

company’s employees.

As an organisation, Samsung

is committed to improving

the global community and

delivering groundbreaking

innovations that enhance

people’s everyday lives.

Source: www.samsung.com/au

Image courtesy of Samsung Electronics Australia. 27

http://www.samsung.com/au

Rydalmere, Camellia, Silverwater and Auburn—essential urban services, advanced technology and knowledge sectors

Key strengths

GPOP’s centre is a major hub of

urban services and employment

spanning across the suburbs of

Rydalmere, Camellia, Silverwater

and Auburn. This area’s unique

position in the centre of Greater

Sydney offers businesses great

access to markets and customers.

The potential for businesses

to prosper and grow makes

GPOP’s urban services hub a true

economic asset.

The vision for the area is to

maintain the central employment,

industrial and urban services

area, intensify employment uses

and connect with the twenty-

first century global economy by

leveraging proximity to world-

class universities and nearby

civic centres in Parramatta and

Olympic Park.

The skills to do this will come

from institutions such as Western

Sydney University’s Rydalmere

campus, with its Centre for

Research in Mathematics, or the

University of New England at

Parramatta, which retains roots in

the agricultural sciences.

Why you should invest

The WestConnex project,

Australia's largest transport

infrastructure undertaking, will

provide a vital road link from

this central economic corridor

to Sydney’s major international

gateways at Sydney Airport and

Port Botany.

The area generates significant

industrial, commercial and

freight traffic with strong

economic opportunities across

manufacturing, wholesale trade

and transport sectors.

Dig deeper and you’ll see

evidence of the richness of

entrepreneurship, the variety

of enterprise and the thriving

business network that has built up

in this area over decades.

The combination of commercial

and industrial expertise, improved

transport connectivity and

access to local universities for

collaboration and innovation

presents an excellent opportunity

for companies with advanced

manufacturing and logistics

capabilities to prosper from the

growth of Western Sydney and

the new Western Sydney Airport.

28

Case study: Thales Australia

Thales Australia is part

of a leading international

electronics and systems

group serving the defence,

aerospace, space, security and

transport markets in Australia

and throughout the world.

Thales’ global centre of

excellence for underwater

systems at Rydalmere is one

of the Australian Defence

Force’s most trusted partners,

providing solutions to our

Navy for more than 30 years.

Leading in research and

development, the centre

designs, manufactures, supplies

and supports a wide range of

military products relating to

underwater acoustics. It comes

up with innovative solutions

and provides world-class

systems that give the edge to

our armed forces and those of

partner countries.

The Rydalmere facility employs

more than 500 people and is

anticipated to secure more than

50 years of Australian defence

work. The facility is achieving

remarkable success exporting

its world-leading underwater

acoustic technologies and

products. It has exported over

$400 million worth of defence

products to 11 allies and partner

countries in the past decade.

Australia’s strategic priority

to enhance its submarine

capability will be supported by

Thales through major upgrades

of the sonar systems on all six

Collins class submarines. This

work is key to extending the

life and regional superiority of

the Collins fleet and continues

a 30-year history of support

for the Collins program since

the original transfer of sonar

technology from France in

the 1980s.

Thales’ products and

services include:

• sonar systems for submarines

and surface ships

• torpedo defence systems

for submarines and

surface ships

• sonobuoys and sonobuoy

processing

• environmental

prediction systems

• torpedo homing heads and

guidance control systems

• ILS and training systems

• piezoceramic design and

manufacture.

Source: www.thalesgroup.com/en/countries/asia-pacific/australia

Image courtesy of Thales Australia. 29

http://www.thalesgroup.com/en/countries/

How we can help

The New South Wales

Government is committed to

realising its vision for GPOP

and is eager to work with local

and global partners to achieve

this goal. There are a number of

ways we can support and assist

partners looking to establish,

innovate and grow.

Our dedicated Investment

Concierge team works with

experts across all levels of

government (local, state and

federal) and business networks to

provide customised information

for businesses. This service is free

and confidential.

You may also be eligible for a

range of incentives. Get in touch

with our Investment Concierge to

find out more.

We can provide:

• market intelligence and investment opportunities

• support for business case development

• identification of suitable investment locations

and partners in NSW

• facilitation of familiarisation visits to NSW

• advice on NSW government programs and

approval processes

• connections with government contacts and the

local business network.

Contact usTo find out more about the opportunities in GPOP and to get involved, contact us now:

New South Wales Investment Concierge:

T: +61 2 8222 4888

E: [email protected]

We also have New South Wales investment teams in China, India, Indonesia, Malaysia,

Japan, Korea, Singapore, United Arab Emirates, United Kingdom and the United States

of America.

Find contact details at: www.invest.nsw.gov.au/contact-us/international

31

mailto:[email protected]

http://www.invest.nsw.gov.au/contact-us/international

T19/03519

© State of New South Wales through Treasury 2019.

The information contained in this publication is based on knowledge and

understanding at the time of writing (October 2019). However, because of

advances in knowledge, users are reminded of the need to ensure that the

information upon which they rely is up to date and to check the currency

of the information with the appropriate officer of the Industry, Trade and

Investment Team of NSW Government or the user’s independent adviser.

T: +61 2 8222 4888

W: invest.nsw.gov.au

TheFutureMadeHere

https://invest.nsw.gov.au/

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