conferenz.co.nz/insight

INSIGHTNew Zealand’s Communications, Corporate Affairs and Media Relations Conference

25-26 July 2017, Rydges AucklandConnecting digital trends, audiences and culture to strengthen communications

EXPERT COMMUNICATIONS AND PRACTITIONER INSIGHTS FROM:

· BN Productions· Fletcher Building Limited· Foodstuffs New Zealand

· Paralympics New Zealand· Safekids Aotearoa

· The Brightside Collective · Suncorp New Zealand

· NZ Super Fund· Volkswagen New Zealand

· We Are Anthology· Wright Communications

AND MORE!Supporting OrganisationSupporting Media Partner

#NZ INSIGHTSTORY

Group discounts available

Day One - 25 July 20178.30 REGISTRATION AND COFFEE9.00 Welcome from the Chair9.10 Overview: Examining the ongoing trends for media,

PR and communications professionals• Strategic alignment - Using synergy to deliver the most

impactful and value• Connecting with your stakeholders in the ever-changing

digital world• Innovations and future technology - what is in the

pipelines and how you can use these to create value for your organisation

Pamela Bonney, EM Brand, Marketing and Corporate Affairs, Suncorp New Zealand

9.50 Aligning strategies - connecting with the overarching organisational strategyWith speed to market, innovation, and general digital disruption creating a unique business operating environment, having the ability to respond quickly is an asset. This session will examine how you can link strategies closer for increased engagement opportunities and to meet your income objectives.Rachel Froggatt, Commercial and Marketing Director, Paralympics New Zealand

10.20 MORNING BREAK10.50 Evidence based communications strategy

• The value of data and insights in defining a purpose• Building an evidence base where it doesn’t exist• The role of evidence in demonstrating ROI and elevating

communications in your businessLeela Gantman, Head of Communications, Fletcher Building Limited

11.30 Case study: Dealing with adverse events - a best practice look at crisis managementBack by popular demand, Tom will share learnings following on from last year’s presentation on the 2015 Volkswagen emissions scandal. Hear how this incident is being managed today, and how Volkswagen’s crisis management strategy has evolved.Tom Ruddenklau, General Manager, Volkswagen NZ

12.10 Panel: Before, during and after - lessons learnt from the front line of crisis management• What are the key components of a robust crisis

communications plan?• How to establish whether a crisis requires addressing

by Executive level leaders?• How can we integrate crisis communications within

company culture?Antoinette Laird, Head of External Relations, Foodstuffs NZRachel Froggatt, Commercial and Marketing Director, Paralympics New ZealandCatherine Etheredge, Head of Communications, NZ Super Fund

12.50 LUNCH1.40 Extended session: Know your market - identifying

and successfully engaging with stakeholder audiences• Clearly identifying key stakeholders and your

communication commitments• Establishing and evaluating different actions that can

be utilised to better understand and connect with stakeholders

• Developing customised stakeholder engagement strategies aligned with the changing media landscape

Ron Murray, Senior Account Director, Wright Communications Limited

3.00 AFTERNOON BREAK

INSIGHT

BE IN TO WINConference delegates will automatically be in the draw to win one of two 12-month subscriptions to Idealog. Winners will be announced at the conference.

The Insight Story is back for 2017 delivering first-hand insights into the ever-changing media landscape.

Learn how communications and media relations professionals can enhance their media exposure and deliver timely and accurate information to stakeholders. Be inspired through case studies and discussions exploring key areas including: crisis and reputation management, the impact of digital, power of influencers, connecting strategy with overarching organisational goals, and successful internal communications strategies.A key opportunity for you to connect with other PR, Communications and Corporate Affairs professionals in New Zealand.

The event is held under Chatham House Rules to encourage participation and open discussion.

Attendees from previous years have included:

· Account Directors· Communications Advisors· Content Writers and Journalists· Digital Channel Managers· External Relations Managers· Insights Managers· Managing Directors· Marketing and Communications Managers· Media Advisors· Public Affairs Managers· Research Directors

3.30 Building reputation in the digital era• The rise of consumer power and self-publishing as

consumers actively engage and interact in the digital space• Managing and monitoring your digital brand presence• Creating, nurturing, and sustaining your corporate

reputation through digitalCas Carter, Director, The Brightside Collective

4.10 Omni-Channel communications - examining the best social channels to reach your communications goals• Know your objectives - connecting your communications

strategy with your social strategy • Selecting the right type and number of platforms

to manage• Remaining adaptive - monitoring trends and changes

to ensure your social media strategy remains relevantAlex Spence, Digital Communications Manager, New Zealand Olympic Committee

4.50 Summary remarks from the Chair and networking drinks

Day Two - 26 July 20179.00 Welcome back from the Chair9.10 The changing media landscape - the ongoing

transformation from traditional to digital• Keeping up with the pace of transformation and the

digital projects happening internally and externally• Equipping yourself with the skillset to thrive in the

modern environment• Driving innovation - how digital media is creating

communication change9.45 Case study: Connecting research and communications

to drive successful New Zealand safety campaigns• Working with a policy analyst to identify key information

sources• Utilising research to identify audiences, develop

messages, timings and tactics• Telling a compelling story that connects with your

audiences• Ensuring communications tactics are measurableAnthony Rola, Marketing & Communications, Safekids Aotearoa

10.20 MORNING BREAK10.50 Reaching your staff - lessons from internal

communications when digital can’t reach everyone• Integrating your internal communications strategy with

wider organisational goals • Where non-digital channels are required and how these

strengthen your internal communications culture• Effective strategies for measuring and refining your

internal communications programme11.30 Case study: Vodafone NZ - A journey to pride

In this session, Sarah will share insights from Vodafone’s award winning internal communications programme. Hear how effectively mobilising staff at every level of the business to drive change, great processes and a culture of passion helped create a step change in its customer experience.Sarah Newcombe, Head of Internal Communications & Engagement, Vodafone New Zealand

12.10 LUNCH1.30 The power of the influencer

• Macro versus micro influencers and the NZ landscape• Key influencer marketing ethics - disclosing content as

advertisements and establishing fair remuneration • Recent examples of effective NZ influencer campaigns• Practical tips for brands engaging with an influencer agency Dani Revell, Head of Strategy, We Are Anthology

SEPARATELY BOOKABLE POST-CONFERENCE WORKSHOP27 July 2017: 9.00am - 5.00pm

WRITING WORKSHOP: Best practice techniques for wider media application and linking content to personal profilingThis practical full-day workshop will take you through effective writing techniques for wider media communications. Covering best practice in effective content, style, editing and structure, come away with the skills to craft engaging content for any communications channel, and enhance your personal profile.• Improve your understanding of what makes effective

promotional writing• Demonstrate how and where good article or release

writing fits into the range of ways to increase personal profiles

• Content preparation stages and structures and different techniques in sourcing information

• Provide practical experience in assessing good writing and preparing and critiquing your own work

• Enhancing content presentation through effective use of visuals

• Reviewing wider uses for content, and distribution methods

• Develop enhanced editing skills

2.15 Lessons from the frontline - Practical strategies for building resilience, competitive edge and lasting success in your organisation• Inspiring employees and leaders to embrace

change• Establishing a positive culture of teamwork that

cultivates success• How to improve your organisation’s

competitive edge for growth• The key to resilience and bouncing back in the

face of adversityBonita Nuttall, Media Professional, Presentation Coach and Mentor, BN Productions

3.15 Summary remarks from Chair and end of conference

Ron Murray, Senior Account Director, Wright Communications Limited

An experienced Communications, Corporate Affairs and Sponsorship Manager, with a journalism, consulting and in-house Public

Relations and Marketing Communications background and training. His career has taken him on a journey through both the public and private sectors, with a common core skill being the ability to write quickly, accurately and well on a wide variety of subjects for a range of audiences via the whole gamut of channels.

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BOOKING OPTIONSSUPER SAVER

Register & Pay before 5pm

6 JUNE 2017

EARLY BIRDRegister & Pay before 5pm

3 JULY 2017

LAST MINUTERegister & Pay after 5pm

3 JULY 2017

CONFERENCE $2,199 + GST $2,399 + GST $2,599 + GST

FULL DAY WORKSHOP $1,199 + GST $1,299 + GST $1,499 + GST

CL074 Code: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Copyright © 2017 Conferenz Ltd

W: conferenz.co.nz/insight

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Agenda Updates: Conferenz Ltd reserves the right to make any amendments deemed to be in the best interest of the conference. Agenda is correct at time of printing, please check online for any updates.

HOW TO PAY - DIRECT CREDITDirect credit to our bank account (please supply details of remittance)

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HOW TO PAY - CREDIT CARDWe accept most major credit cards. Please contact our office directly on (09) 912 3616 if you wish to use this method of payment, or register online for this event at conferenz.co.nz

A 2.5% surcharge will be added to credit card payments

WHAT HAPPENS IF I HAVE TO CANCEL?YOU HAVE SEVERAL OPTIONS:• Send a substitute delegate in your place• Confirm your cancellation in writing (letter or email) at least

ten working days prior to the event and receive a refund less a $300+GST service charge per registrant. Regrettably, no refunds can be made for cancellations received after this date.

GST No. 66-938-654

Would you like to bring YOUR TEAM?Competitive group booking options available. Contact the team on 09 912 3616 for more information.

INSIGHT