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Team Membe

Sharvari Durve - 12107A0051

Rinita Malwankar - 12107A0052

Shital Thankur- 12107A0053

Aparna Manjrekar 12107A0054

Karishma Dalvi - 12107A0055

Apeksha Malekar - 12107A0056 Minal Ghate- 12107A0057

Arpita Mehta- 12107A0058

Sahil Shaikh - 12107A0059

Aparajita Sawant - 12107A0060

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Established in 1884 : 125 Years of Trust & Excellence.

World leader in Ayurveda.

Presence over 2.8 million retail outlets.

Available in over 60 countries, and world class manufacturing plants.

Revenues of over Rs. 6,146 Crore.

Overseas revenue 30% of the total turnover.

About Dab

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Product Diversificatio

Foods

HairCare

SkinCare

Home

Care

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Digestives

OTC andEthical's

Oral Care

Cont

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Foods

Health

Supplement

Cont

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SWOT Analys

Strength

100 years of ayurvedic experience

Prescribed Products

Leader in herbal digestive

Weakness

No direct outlet

Lack of awareness for

Strong Distribution Network andProduct Development Strength

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Opportunities

Tap the Rural Market

Strategic Alliances

Leader in herbal digestive

The affinity towards yoga andHinduism

Threats

Kerala Ayurvedic Hu

FDI in retail thereby ainternational brands

Loose and allopathic

Cont

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PEST Analys

Political:-Rise in the prices of petrol anddiesel

-Foreign Direct Investment

-Transport facilities in Rural area

Social:

-Rising Rural market

-Change in lifestyles

Economical:

-Decrease in GDP

-Inflation Rate

-FMCG Sector likely to report13-14% growth in 2014

Technological:

-Research and develop

-Foreign players brings

technological developm

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Threat of Competitor: High

-Many player in the market

-Ayurvedic platform is used by the players

-Existing brands entering into new productline

Threat of New entranc

-Entry barriers are low

-Cost to set up manufacturingnot so high

Threat to substitute the product: High

-Many substitutes are already available inthe market

Threat of buyers bargaining

-Can not influence prices

-Price sensitivity is high

Threat of Suppliers bargaining :High

-As suppliers for raw material likeoil are less

Porters 5 For

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Valuable: Reach to the Rural market

Inimitable:

Rare: Went from FMCG to medicines

Un-substitutable:

Internal Fact

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2005 Dabur acquires Balsara

2007 Dabur foods merged with Dabur India

2008 Dabur Acquire Fem care Pharma

2010 Dabur makes its first overseas acquisition

2010 Dabur acquired 100% equity in Namaste la

2011 Dabur India acquires 30-Plus from Ajanta P

2011 Dabur to entre Sri Lanka

Milestone

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Dabur India acquired of Balsara Hygeine and Home Care businesses f

Oral care brands such as Promise, Babool, Meswak Mosquito repellents such as Odomos

Household products such as Odonil and Odopic under its fold.

Stake in three companies

99.4 per cent in Balsara Hygiene

100 per cent in Balsara Home Products 97.9 per cent in Besta Cosmetics

Its turnover rose by 9.29 per cent

Balsara

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Population of approx. 77 million

Growing consumer market Young population (median age 28 years)

Lower per capita consumption levels as compared to developed mark

Friendly investment environment

Significant growth potential across personal care categories

Turkey Mar

d f

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The Group operates under the brands Hobi and New Era

New Era brand is used for premium lines of body and hair care pro Dabur acquired Turkish personal care firm Hobi Kozmetik Group for $

(about Rs 324 crore)

Strategy to strengthen its presence in the Middle East and North Afric

"This acquisition is an important step towards further consolidating a

our already substantial presence in the Middle East and North Africa

Hair Care

Hair Gels

Conditio

Shampoo

Styling P

Body and Skin Care

Skin Care

Liquid Soaps

Wet Wipes

Product PortfMajor Segments

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Founded in 1996 It is present in the US, and in several other countrie

Middle East, Europe and Caribbean Region of North America In December 2010, the company made its second overseas acquisitio

It will accelerate growth in the international market"

The acquisition will help in consolidating and expanding Dabur's prese

Namaste Gr

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Manufacturing facility in Russia

The company's Russia operations will initially focus on oral care Earlier focus on Packing line

Re-launching the 'Promise' brand

Expand the international market company is planning operation in Pa

Russia

S

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Source

http://online.wsj.com/article/SB100014240527487038642045763121535856

http://articles.economictimes.indiatimes.com/2010-07-26/news/27590972_pharma-dabur-international-india-ceo-sunil-duggal

http://articles.economictimes.indiatimes.com/2011-01-03/news/28423764_group-shares-of-dabur-india

http://www.business-standard.com/article/companies/more-acquisitions-rs-in-2011-12-dabur-111030900084_1.html

http://portal.bsnl.in/bsnl/asp/content%20mgmt/html%20content/business/ml

http://articles.economictimes.indiatimes.com/2006-02-25/news/27460547_balsara-babool-and-meswak

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