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SHAMPOO MARKET ININDIA

BY:GROUP 5


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INDEX

About Shampoo

History of Shampoo

Evolution of Shampoo


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SHAMPOO MARKET IN INDIA


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INTRODUCTION

Shampoo is a hair care product used for the removal of

oils, dirt, skin particles, dandruff, environmental pollutants

and other contaminant particles that gradually build up inhair.


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The word shampoo in English is derived from Hindi chmpo in 1762.

The Shampoo itself originated in the eastern regions of the Mughal

Empire particularly in the Nawab of Bengal where it was introduced as a

head massage, usually consisting of Alkali natural oils and fragrances.

The Shampoo was first introduced in Britain by a Bengali Muslim

entrepreneur named Sake Dean Mahomed, he first familiarized the

shampoo in Basil Cochrane's vapour baths while working there in the

early 19th century

HISTORY OF SHAMPOO


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Later onward's Sake Dean Mohamed together with his Irish wife, opened

"Mohamed's Steam and Vapor Sea Water Medicated Baths" in Brighton,

England. His baths were like Turkish baths where clients received a

treatment of champi (shampooing). Very soon due to Sake Dean

Mohamed fame as a bathing expert he was appointed Shampooing

Surgeon to both George IV and William IV


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In the 1860s, the meaning of the word shifted from the sense of massage

to that of applying soap to the hair.

Earlier, ordinary soap had been used for washing hair

However, the dull film soap left on the hair made it uncomfortable,

irritating, and unhealthy looking.

During the early stages of shampoo, English hair stylists boiled shaved

soap in water and added herbs to give the hair shine and fragrance


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Kasey Hebert was the first known maker of shampoo, and the

origin is currently attributed to him.

Commercially made shampoo was available from the turn of the

20th century.


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EVOLUTION OF SHAMPOO IN INDIA

HUL leader from the early 90s.

Sunsilk launched in 1964 (General Shampoo platform )

Clinic Plus launched in 1971 ( Family, health shampoo platform )

Clinic All Clear launched in 1987.

Sunsilk re-launched in 1987 - Shampoo + Conditioner ( Beauty

platform ) with Sachet


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HUL goes into rural market with Sachet

Clinic plus launched in 1991 ( with Pro Vitamin B - health

platform )

Sunsilk re-positioned and re-launched in 1994 ( Nutracare) -

Pink for dry hair, yellow for normal hair, green for oily hair and

black for long hair


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SHAMPOO INGREDIENTS

Though the basic function of any shampoo is to clean your hair and

scalp, using the right shampoo for your hair type is important to stay

protected and keep your hair looking good. Investigating and

understanding the list of ingredients in shampoo is a good way to gain

a basic understanding of how different shampoos function.


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The Ingredients are as follows :

Surfactant

Foaming Agent

Emulsifier

Humectants

PH Agents

Other Ingredients


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Surfactant

Surfactants are fatty acid detergents in shampoo that work to loosen

and remove dust, dirt and oil. The chemical makeup and amount of

detergent, usually between 2 and 8 percent, determines its strength and

cleaning ability.

Foaming Agent

The main job of a foaming agent is to make lather. While

detergents do have some foaming properties, foaming agents are

alkanolamides, or detergent additives, responsible for increasing foam


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Emulsifier

Emulsifier ingredients in shampoo work as binding agents to keepother ingredients from separating. This is especially important inmoisturizing shampoos that contain additional, oil-based ingredients.

Emulsifiers also work to thicken shampoo.

Humectants

Humectants, common in moisturizing shampoo or shampoodesigned for dry hair, attract moisture from the air and work to keepmoisture from evaporating.


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PH Agents

To counter the effects of alkaline detergents, pH agents, or buffers, work tomake shampoo slightly acidic. An acidic environment helps to keep the hair cuticlesmooth and lying flat against the hair shaft, preventing your hair from becomingdull or rough looking. Typical pH agents include citric acid and sodium citrate.

Other Ingredients

Although water is in the list of other ingredients, it is actually the mainingredient in any shampoo. Most shampoos are 80 to 90 percent water.

Manufacturers include other shampoo additives such as fragrance oils, coloringand materials such as botanical extracts, proteins and vitamins to distinguishand market their products.


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MARKETING STRATEGIeS OF SHAMPOO

Marketing strategies are required to increase the sales and

profits of any business. At the planning stage it will be

recognized that there is a gap between the business current

sales and the potential sales that can be achieved. This is

called the sales performance gap.


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This can be achieved through:-

Better product mix

Better customer mix

More sales calls

Better sales calls

Increase price


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MARKETING MIXTECHINQUES OF SHAMPOO


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SHAMPOO MARKET SIZE ININDIA

Size of shampoo market - 930 Cr

Anti - Dandruff Shampoo - 20 % of above

Sachet Sales - 70 % of above


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ACCORDING TO GENERATION WISE

3rd GENERATION SHAMPOOS :

Penetrate the skin and nourish theroots

e.g.:- Pan teen, organics and

optima

2nd GENERATION SHAMPOOS :

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ACCORDING TO INCOMEWISE

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4/7/12THE MARKET SHARES OF SHAMPOO

BRANDS SHARE

(%)

Sunsilk

20

Clinic

25

Pantene 11

Lakme 1

Ultra

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TOP SHAMPOO BRANDS IN INDIA

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TOP SHAMPOO BRAND WITH RESPECT TO

FMGC COMPANY IN INDIA

HUL Ltd. Clinic Plus, Clinic All Clear, Sunsilk and

Dove

ITC Vivel , Superia , Fiama Di Wills

DABAR INDIA Vatika

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PRODUCT PORTFOLIO

In product portfolio we are considering two

companies they are:-

HUL Ltd.

P & G

In HUL we are taking SUNSILK and in P & G

we are taking Pantene.

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SUNSILK

Sunsilkis a hair care brand, primarily aimed at

women, produced by the Unilever group, which is now

considered the world's leading company in hair

conditioning and the second largest in shampoo. ". Suns

ilk shampoos, conditioners and other hair care products

are sold in 69 countries worldwide.

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MARKET SHARES OF SUNSILK

SUNSILK SHAMPOOparticipated in shares market of20 % shares in shampoo market.

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SUNSILK PRODUCT PORTFOLIO

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Sunsilk Lusciously Thick & Long

This shampoo co-created by TeddyCharles

Enriched with Keratin Yoghurt Nutri-Complex

Gently cleanses and feeds your hair

with nutrients thus strengthening yourhair from the root to the tip.

It is the perfect hair shampoo forstraight hair that is long, healthy and

abundant hair.

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Sunsilk Dream Soft and Smooth

Created using Ceramide Egg Complex,

Sunsilk Dream Soft and SmoothShampoo is the ideal shampoo for dryhair which has been specially crafted tomake your hair soft and smooth.

Co-created with Thomas Taw, it cleanseseven the driest and roughest of hair whilethe conditioner acts as a softening agentto rebalance hair condition while creating

an outer protection layer to seal inmoisture.

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Sunsilk Hair Fall Solution Shampoo

Enriched withSoya vitamin

complex Co-created with

Sunsilk hairexpert Dr.Francesca Fuscois the perfect hairfall solution.

It gentlycleansesweakened, easily

broken hair while

reinforcing thetresses from root

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Sunsilk Damaged Hair Reconstruction Shampoo

Specially madewith Olive Serum

Nutri Complex this shampoo for

damaged hairsoftens andnourishes themost damagedhair and acts asthe perfect hair

breakagetreatment.

Along with

Sunsilk DamagedHair

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Sunsilk Stunning BlackShine

Sunsilk Black ShineShampoo has beenspecially co-created

with the world-leading Sunsilk hairexpert JamalHammadi.

It is made with AmlaPearl Complex, thishair shampoo removesdirt and residue toreveal your hairsnatural shine and giveyou that long healthyhair you alwayswanted.

The rich formulation

of Sunsilk BlackShine hair sham oo

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Sunsilk Anti-Dandruff Solution Shampoo

Enriched with ZPT Citrus Complex

Sunsilk Anti-Dandruff SolutionShampoo thoroughly cleanses andrefreshes while purifying your scalp toeliminate dandruff from the first washand protect the hairs natural condition

from dryness.

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PANTENE

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PANTENEPantene is a brand of hair care products owned by Procter &

Gamble. The product line was first introduced in Europe in 1947

by Hoffman-LaRoche of Switzerland, which branded the name

based on panthenol as a shampoo ingredient.

Than it was purchased by Procter & Gamble (P&G) in 1985 in

order for P&G to compete in the "beauty product" market rather

than only functional products. The brand's best-known product

became the conditioning shampoo Pantene Pro-V (Pantene Pro-

Vitamin).

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MARKET SHARES OF SUNSILK

PANTENE SHAMPOOparticipated in shares market of11 % shares in shampoo market.

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Pantene Pro-V Classic Care

It is basicdaily careto keepyour hairlooking

healthy.Formulated

with gentle

cleansingagents,

It removes

daily styling

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Hair Fall Control

Breakagedue toweakenedhair strandsis a

contributingfactor forhair fall.

Damage tohair cuticlescaused by

combing,

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Total Damage Care

PanteneTotal

DamageCareShampoo is

designed toprovidehealthy

foundationto your hairby gentlyremoving

impurities

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THANK YOU !!!!!!

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