Group Select Property Estates

Contents

The Company

Valuation

Marketing planHome staging

HD photographyHD cinematic videoInteractive floor plans

Open house

Sales process

Page 5

Page 8Page 9

Page 10

Page 12

Page 18

Contents Page 2

Marketing - lifestylePage 11

Exposure Page 13Marketing - print Pages 14/15

Marketing - online Page 16Page 17

Rental services Page 19

Services Pages 20/23Contract & collaboration Page 24

Pages 3/4

Pages 6/7

Select Property Auctions Page 25/27

Fine & Country

Fine & Country is a global real estate brand, specialising in providing a premium service through exceptional marketing and professionalism in the upper quartile of the market.

This rapidly expanding exclusive brand has a presence in four continents and in over 300 locations worldwide including Australia, Dubai, Egypt, England, France, Hungary, Ireland, Namibia, South Africa, Spain, Portugal, Russia and West Africa.

The Fine & Country network comprises some of the most successful and proficient real estate agents in the industry, who operate according to strict codes of conduct to ensure continuity and high standards within the brand.

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Fine & Country

Fine & Country

Fine and Country Barcelona Diagonal: Strategy For Success

• correct valuation according to current market conditions 

• outstanding marketing including home staging, professionally shot HD photography & video, lifestyle marketing, interactive floor plans and beautiful property brochures both on line and in print

• global exposure 

These are the three keys in attaining the best price possible in the shortest amount of time.

Overpriced

Between 3-6%: enquiries and viewings but no offers.Between 6-12%: few calls and viewings and no offers.More than 12% overpriced: no viewings.

The property will remain on the market until the asking price is reduced and in line with current market values.

UnderpricedThe vendor can lose a great deal of money.

We make an in depth comparable market analysis of similar properties in the area, modifying this value according to the property´s specific characteristics and current market conditions.

What we do

Property Valuation

First impressions count!

Around 80% of all property searches begin online and inspection shortlists are compiled upon what viewers see there.

A professionally showcased property can make the difference to a listing being on that all important shortlist or not.

Marketing Plan

The internet and social media have fundamentally changed how people look for property to buy or to rent. Now more than ever, high quality visuals and opportunities for viewers to virtually interact with a property make a huge difference in who views it and whether it sells at the asking price. Fine & Country Barcelona Diagonal make sure our property listings stand out from the competition by producing a suite of captivating visuals that inspire viewers to make an inspection visit.

Our marketing visuals include:

• home staging

• HD photography

• HD cinematic and aerial video

• interactive floor plans

• lifestyle marketing

• property micro site

• beautiful property brochures both on line and in print

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Tailored Marketing

Home staging is one of today’s most popular real estate marketing tools used in achieving a prompt sale at the maximum asking price.

Home staging concerns itself with the de-clutter and de-personalisation of space so that viewers can imagine themselves owning the property and living there.

Attention to detail pays dividends!

Home Staging

Our professional photographers ensure a property will create the right first impression in all online and print marketing, and by including “character” images of your property, we highlight the desirable lifestyle your home offers.

HD Photography

High definition full motion cinematic style video maximises a property's appeal and brings it to life. We live in a visual world and video grabs attention. It moves at 25 frames per second, engaging and captivating viewers as the camera passes through the property recording its flow, space and layout and, at the same time, highlighting the very best of its features.

We add background music and voice over to describe the property and its´ surroundings.

Video brings life to a property

Optional owner interview

These interviews create a unique insight into living in a property and the local area. This differentiates a home and captures the interest and imagination of motivated purchasers.

Aerial video

Aerial video and stills sweep round and over the property to present its setting and proportions in a way no other media can.

Cinematic & Aerial HD Video

An interactive floor plan combines HD digital photographs with a two dimensional computer generated floor plan. They also show a map, property details, video and direct email contact.

The red arrow shows the location and direction of view and the image shows the scene.

click here to view the floor plan

Interactive Floor Plans

Our lifestyle categories are :

People buy as much into the lifestyle of a property and its location as they do the bricks and mortar. Exclusive properties require a bespoke and imaginative promotional approach. Recognising this, Fine & Country have designed a unique and successful marketing strategy, enhancing the lifestyle of the property.

We sell a lifestyle our clients aspire to, offering an abundance of information on locations and access to amenities such as schooling, transport links, shops and restaurants. The lifestyle concept is achieved through professionally conducted sellers’ interviews that aim to highlight important lifestyle aspects of the home that factual descriptions fail to do justice to.

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Marketing - Lifestyle

In today’s market, the mobility of buyers is greater than ever before and they could come from, quite literally, anywhere. Presenting a property professionally to the widest possible audience enhances the chances of achieving the best price in the shortest time.

All of our listings will have a local, national and international presence both online and in print.

Exposure to London and international buyers

Situated on Park Lane, Mayfair London, arguably one of the most prestigious locations in Europe, Fine & Country Head Office reaches markets other agents cannot reach. The office not only serves the lucrative London market but also provides a vital hub for the international market, referring clients all over the world.

The office frontage spans over 40 feet and displays a selection of Fine & Country properties from all over the globe. The touch screen technology displayed at the entrance of the office allows prospective buyers to browse through every Fine & Country property 24/7.

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The Importance of Exposure

Effectively capturing passing interest from potential buyers depends on the quality of your agent’s window presentation. Professionally designed and printed window cards mean a property is presented perfectly, increasing the likelihood of enquiries.

Professionally printed window cards

Print Marketing

Personalised property brochuresOur in house marketing department produce personalised catalogues to enhance the character and lifestyle of a property, capturing the attention and interest of potential purchasers. Our brochures are distributed to our comprehensive database of buyers, both by post and electronically.

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Fine & Country Exclusive Home Worldwide

Marketing some of the very best Fine & Country properties from around the world, Exclusive Home Worldwide is a luxury publication, distributed to some of the finest hotels, spas and restaurants in the world, as well as throughout the global office network.

Fine & Country The Collection

A luxury magazine with the aim of ‘cultivating a constituency’. The Collection presents our properties beautifully, amongst a wealth of luxury editorial, on everything from leading hotels and restaurants, to gardening features, to the latest in the world of luxury automobiles and yachts.

Fine & Country International Marketing

Fine & Country benefits from high profile advertising in a range of international media such as The Sunday Times, The Saturday Telegraph, The Financial Times and The Times, The Evening Standard and Horse & Hound as well as specialist publications and websites worldwide, including national newspaper tablet apps and websites.

Print Marketing- Platinum Service

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Around 80% of all property searches begin on line. Fine & Country produce smart marketing with global connectivity.

Interactive on line brochures

Websites:Fine & CountryGroup Select Property Estates

Property Portals:Right MoveKyeroFotocasaHabitacliaIdealistaGreen Acres+ many more

Social Networks:FacebookGoogle+InstagramLinkedinPinterestTwitterYouTube

Marketing - On Line

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MLS:Activas MLS Barcelona

Competition between buyers will achieve the best offer :

• set guide price

• bespoke marketing campaign for 3 - 4 weeks

• open house

• receive written offers

• discuss offers with vendor

• all parties attend office to sign reservation agreement and set date for arras

• arras

• notary

We offer an Open House property viewing strategy. We market a property for a set period of time, normally 3 - 4 weeks, and set the date for two open houses, both of which are conducted by the Fine & Country dedicated sales agent. The first viewing is for our collaborating brokers so that they, in turn, can inform their client base, and the second to potential buyers.

Sales Method - Open House

A designated Fine & Country dedicated sales agent will visit you at your property to talk about your forthcoming sale and familiarise himself/herself with your property and your requirements.

Shortly after, you will then be invited to our offices where we will outline in detail a bespoke marketing strategy for the sale of your property and how we plan to achieve the best sales price possible in the current market conditions in the shortest amount of time. Sign the sales contract.

Your dedicated real estate expert will make arrangements to obtain all necessary documents for the sale of your property i.e. copy escritura, IBI, community charges (if appropriate), Cédula de Habitabilitad, Certificado de Energía.

Our in house photographic team will visit your property, at a time convenient to you, to produce the marketing visuals and take full written details of the property.

All visuals will be passed to our marketing department to create the materials for the sale of your property. You will be shown the first draft to approve or suggest edits where necessary, and once agreement has been obtained, your property will go “live” and be presented to the market for sale.

At a time convenient to yourself, we will hold two open houses. One to invite the brokers within our real estate agency network and the second to invite prospective buyers.

Following the open house, we receive written offers from prospective purchasers and in conjunction with the seller, a decision is taken as to which candidate to offer the opportunity to buy your property.

The prospective purchaser is invited to our office to sign the reservation document and to sign the arras within 10 working days. The property sale to be completed before a notary within an agreed time frame.

During each step, your designated real estate expert, our in house photography and marketing department and our sales director will be on hand to completely manage the sale of your property .

Sales Process

We look into the profile of each prospective tenant:

• NIE or passport

• contract of employment, or in case of freelance, declaration of Renta

• previous landlord references

• we present the client profile (s) to the landlord to confirm acceptance

• we draw up the draft lease agreement for both parties to read and sign

• change of utility services contracts

• detailed inventory of the property prior to entry of the new tenant

• home insurance options

To enable us to provide landlords with the best offer from the strongest tenant profile, we offer a unique rental service “Open House”

The Fine & Country dedicated sales agent will invite all interested parties to view the property on the same day with short intervals between each visit. This creates a sense of competitiveness and hype between potential tenants which enables us to achieve the highest price from the best candidate.

Property Rentals

Gold Platinum Other Agencies

Free property valuation

Property details

Home staging

Professional photography

Professional photography daytime and evening

Non professional photography

Cinematic HD video

Aerial photography and video of property and surroundings

Interactive floor plans

Open house

Marketing Plan

Gold Platinum Other Agencies

Fine & Country international web site

Fine & Country social network sites

Fine & Country Barcelona Diagonal web pageFine & Country Barcelona Diagonal social networks

Group Select Property Estates web site

Agency website

Listing portals- national

Listing portals - international

Multiple Listing Systems

Interactive online brochure

Exposure - On Line

Gold Platinum Other Agencies

Luxury property brochure

Stunning property window cards + lots of photographs

Window Cards

Window cards in Fine & Country Park Lane office

Fine & Country The Diagonal Collection

Fine & Country Exclusive Home Worldwide Magazine

Fine & Country marketing internacional: Sunday Times, Horse & Hounds

Exposure - In Print

Gold Platinum Other Agencies

Cédula de habitabilidad 150.00 fee

Certificado de energía 150.00 fee

Utilities Accounts

Gas 50.00

Electricity 50.00

Water 50.00

Telephone 50.00

We can organise and manage

Renovations/redecoration

Property cleaning

Moving

Payment of sales taxes

Legal assistance

Concierge Services

Fine and Country Barcelona Diagonal

A multi-exclusive sales contract does not mean that we are the only agent who will market and try to sell a property. On the contrary, as “listing agent” you need only deal with one agent i.e. Fine & Country Barcelona Diagonal. We organise all of the above and then we share this information with the hundreds of real estate agencies with whom we collaborate working locally, nationally and internationally. In this way, the possibilities of selling a property multiply immensely. The owner feels in control as they are in direct contact with their designated real estate expert at Fine & Country Barcelona Diagonal throughout the marketing, sales and after sales stages.

Should a collaborating agent produce the buyer, Fine & Country Barcelona Diagonal negotiate as the “seller’s agent” and the other agency negotiate on behalf of their client as the “buyer’s agent”. The sales price and conditions are agreed upon and the property is then sold. The two agents share the sales commission equally.

multi-exclusive sales contract

the sale of the property is shared with the hundreds of professional real agent agents who collaborate with our office

production of outstanding marketing materials local, national and international exposure

The Sales Contract & Agency Collaboration

El ContratoContrato de Venta Multi-ExclusivaSelect Property Auctions - Exclusive Properties

• prestigious sales method similar to auctions for high value assets such as art and antiques

• property is purchased at optimum market value through competitive transparent open bidding

• control over time - the property will be sold within a known time frame

• ability to bid from anywhere in the World from the comfort of a computer, laptop, tablet or mobile

Prestigious International On Line Private Auction Platform

Control Over Time

Preparation Global Exposure Auction Closing

14 Days 60 Days up to 30 Days1-2 Days

Advantages - Global Network of Buyers and Sellers

Advantages For Seller

• auctions are perfect for motivated sellers who wish to liquidate an asset for an optimum selling price

• who desire control over sales time frame

• motivated and qualified buyer

• unconditional sale with no contingencies

• auctions are perfect for high net worth individual and private/institutional investors with property portfolios in multiple global locations and are accustomed to purchasing high value assets through auction

• equal conditions for all bidders

• bidder determines value based on current market conditions

• guaranteed to be the buyer if they offer the highest bid in excess of the reserve price

Advantages For Buyer

Group Select Property Estates

Our mission is to offer an impeccable service to our clients.

We have motivated sellers, qualified buyers and a multi lingual sales team to help you move into your next property.

We look forward to working with you.