guide: panel management
Post on 22-Oct-2014
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In this guide to Panel Management, you can learn how to build and maintain a successful self-service research community. Panel and community building is the best way to increase engagement, boost response rates, and track performance over time.TRANSCRIPT
Panel Management
Build and Maintain Your Own
Self-Service Research Community
What is a Panel?
A Panel is a group of individuals that havesigned up to be a member of an onlinecommunity for the purposes of participatingin surveys.
The Survey Analytics panel network provides you access to more than 5million active members from around the globe that are double opted-in,pre-screened and highly qualified to participate in research studies of allkinds.
Survey Analytics prides itself on building a community of extremelyresponsive panelists that accurately represent the general population. Byusing a variety of recruitment methods, we attract the right respondentsto participate in your research study. Our industry expertise gives us anunparalleled advantage to offer innovative tools and the industryknowledge needed to meet the demands of our clients.
Why do you need a Research Panel?
If you intend on doing online research, you mustutilize a panel. You cannot just send emails topeople that have not previously agreed toparticipate in your study. If they did not opt-in, thisis considered spam, and it will generate a verynegative reaction. Therefore, you must findpeople who have already agreed to take yoursurveys at a specific time when you want toconduct an online research project.
Customer Panels are the most common type of Panel that we manage atSurvey Analytics. In addition to the spam issue, having your own privatePanel lets you build relationships with your customers as you gather theiropinions, give them rewards and insider information, and show them howtheir involvement has made a difference.
Panel can help you manage and scale programs like...
Customer satisfaction research and customerloyalty programsImproving value in user experience or customerexperienceEmployee incentives and reward programsRetail/chain geolocation-based and triggeredsurveysManaging a consumer insights panelCrowdsourcing, social referral programsPolling and/or petitioning for a causeCollecting feedback in your own existing application
10 Reasons to Build a Community with
Survey Analytics
Centralized Panel PlatformBuilt-in communication system, reminders, sampling, engagementtools, analytics and panel dashboards all in one place.
Seamless TransitionIf you aren't starting from the ground up, we can help you pullexisting panel members, surveys and data into our platform.
Experts at Your FingertipsOur team has many combined years of industry experience.Custom branding, survey programming, data filtering, newfeatures - no problem.
Cross CompatibilityGet members and responses from every dimension with an onlineand mobile enabled panel platform experience.
Higher Response RatesMany built in features to make your community go viral and anoverall more enjoyable user experience for survey respondents.
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10 Reasons to Build a Community with
Survey Analytics
Panel Health DashboardMeasure your panel recruiting efforts end-to-end, see growth andattrition stats as well as the success of each individual survey.
Participation ControlKeep the unqualified members out. Apply a variety of quota controlmeasures through high level filters and custom profiling surveys.
Social IntegrationMembers can join a panel using their Facebook or Linkedin profile.There is also an integrated refer a friend and sharing feature.
User SegmentationSend personalized surveys to selected panelists. Easy filteringdelivers surveys to the right people at the right time.
Automated Points and Rewards Stock your inventory, set points for each survey and the pointsneeded to redeem. The reward fulfillment process is handledautomatically at ease.
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Basic Profile Dimensions & Demographics
We offer over 300 panel attributes and consumer dimensions that arecollected on each user. Some of these dimensions include:
GenderAgeEducationEmploymentIncomeEthnicityLanguage
Cell PhoneShoppingGamerBeverageInsuranceTravelInterests ...and over
300 more.
about usSurvey AnalyticsWe help companies listen.
@SurveyAnalytics
www.surveyanalytics.com
1 (800) 326-5570 • USA+1 (513) 268-6458 • International
At Survey Analytics, surveys are just a small piece of the puzzle. We helpcompanies listen through our suite of powerful and interconnected DIYresearch tools. Our platform gives you the actionable reports you need toengage with your audience. With real-time analytics and customizabledashboards, you can see the information that you need to make the rightdecisions.
Aside from surveys, we offer high quality panel and community buildingsoftware as well as a variety of tools for developers such as API calls toSalesforce and a mobile survey SDK. Our platform adheres to the highestlevels of security to protect your valuable information. We support 44languages and are currently helping clients in 15 countries and 30 differentindustries.
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