gulf coast hug meetup june 2015

@GulfCoastHUG • @sproutcontent

The Marketing Mindshift

AGENDA

① What is a HUG?② The Shift to Inbound Marketing③ How You Change the Game④ Tools to Get Started


1 What is a HUG?


What is a HUG?

HUGs are a quarterly meeting for inbound marketing professionals, Hubspot customers and non-customers to:

• Share ideas• Learn about best practices• Enjoy snacks• Meet other inbound practitioners• Share the Hubspot love



Over 100 HUGs Worldwide

Why Now?

Why not?

• Growing pool of inbound marketers in the area• Hubspot Gold Agency


2 The Shift to Inbound Marketing



The Old Marketing Playbook is Broken


People Have Changed How They Live

Marketers must adapt


More Cost Effective


More Impactful


Creates Long Term Relationships


Makes Marketing that People Love

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.

3 How You Change the Game



How You Change the Game

“Screw ‘sexy.’ Be helpful.” – Dan Moyle


Solve Problems

When your customer has a problem, they should find you.


Be a Giver

There is no such thing as “secret sauce.”


Speak P2P


Gain Trust

• Facts and stories builds more trust than flash and flare

• Trust builds relationships.


Use Data to Measure Success

Goal Progress Feb March April

Visitors 2000/mo. 125% 2,626 2,997 3,342

Social 500 visits/yr. 105% 32 42 55

Leads 25/mo. 167% 37 49 53

Customers 8 38% 4 3 4

Revenue $29,760/mo. 85% $53,431 $15,689 $34,315

4 Tools to Get Started



Create Personas


Develop SEO Strategy


Create a Strategic Content Calendarwww.hubspot.com/blog-topic-generator


Get Your Tracking in Place


Save the Date

Save the Date for our Next HUGWest Florida Main Library Wednesday, August 265:30pm-7pm

gulf coast hug meetup june 2015

Marketing

sproutcontent people

sproutcontent use data

sproutcontent gain trust

marketing mindshift

hubspot customers

inbound practitioners

old marketing playbook

hubspot love