guy kawasaki's pubcon slide deck
TRANSCRIPT
Perfect your perspective
Perfect your avatar
Avatar: likeable, trustworthy, competent
• Face only • Asymmetric • Front lit • Consistent
Perfect your covers
Cover: interesting
• Narrative
Cover: interesting
• Narrative
• Optimized size
Cover: interesting
• Narrative
• Optimized size • Go dark
Let’s look at some examples
“Every profile is your professional profile.”
Perfect your card
• Use big fonts—min 10 points • Ensure scan-ability • Include your cell number
Add a signaturea
Perfect your slides
• 10 slides
• 20 minutes
• 30 point font
• 16 x 9 • Black background
• 10 slides
• 20 minutes
• 30 point font
• 16 x 9 • Black background
Perfect your demoa
A picture is worth a thousand words, but a demo is worth a thousand slides
Perfect your pictures
• Shoot horizontal
• Shoot horizontal • Light from the front
Reverse positions
• Shoot horizontal • Light from the front • Crop crap constantly
• Shoot horizontal • Light from the front • Crop crap constantly • Optimize dimensions
Perfect your posts
• Embrace the NPR Model
• Embrace the NPR Model • Pass the Reshare Test
• Embrace the NPR Model • Pass the Reshare Test • Add graphics
• Embrace the NPR Model • Pass the Reshare Test • Add graphics • Upload natively to Facebook
Perfect your frequency
Perfect your pin-ability
Perfect your methods
• Comments • Link • Question
One more thing…
