gwc14: juan valera - "gamification: psychology and cognitive architecture"
DESCRIPTION
Juan Valera presentation from his talk at Gamification World Congress 2014TRANSCRIPT
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@ValeraMariscal
Gamification,
Psychology, cognition and gamification,
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@ValeraMariscal
Behavior
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@ValeraMariscal
Activity Loop
Boost Action
Feedback
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@ValeraMariscal
Behaviorism
S ? R
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@ValeraMariscal
Behaviour Change and HR
Game
Design
Conscious
Typology
Metrics
Training
¿Learning?
Visible
Visible
Player Black box ?
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@ValeraMariscal
Richard Bartle Acting
Interacting
Word Players Killers
Socializers Explorers
Achiervers
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@ValeraMariscal
Progress
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@ValeraMariscal
Yes
No
Later
Maybe
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@ValeraMariscal
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@ValeraMariscal
We are Human
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@ValeraMariscal
Innovation
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@ValeraMariscal
Looking Inside the Black Box
Albert Bandura ” Social Cognitive Theory ” “self-efficacy”
Solomon Ash ”Conformity”
Heiner, Weiner “Attribution Theory”
Martin Seligman “Positive Psychology”
Richard M. Ryan, Edward L.Deci “Self-determination Theory”
Mihály Csíkszentmihályi “Flow”
Donald Broadbent ”Selective Attention” ”Short-Term Memory”
Jerome Bruner “scaffolding”
Jean Piaget“cognitive development”
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@ValeraMariscal
Embodied Cognition
http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all
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@ValeraMariscal
"Cognitive Hexagon"
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@ValeraMariscal
cc
The Cognitive Architecture
! Cognitive architectures represent attempts to create unified theories of cognition, including concepts as reasoning, planning, solving problems, learning, perception, action, motivation, attitudes, and emotions.
Unconscious
Action
World
Awareness
World
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@ValeraMariscal
Psychometrics
More Accurate, fiability, scientist
Source: http://www.cubiks.com/
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@ValeraMariscal
Reveal
! sss
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@ValeraMariscal
Game Assessment
Gamificación para la evaluación y el desarrollo.
Mayor objetividad y precisión Mide comportamientos reales
Abarata costes Más atractivo
DIRECCIÓN PERSONAS - LIDERAZGO ORIENTACIÓN AL LOGRO PLANIFICACIÓN Y ORGANIZACIÓN TOMA DE DECISIONES TOLERANCIA A LA PRESIÓN
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@ValeraMariscal
Enactive Cognition
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@ValeraMariscal
Development
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@ValeraMariscal
Development on the go
! Gamification increase your skills, and your way to live.
Enactif
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@ValeraMariscal
World
Player
Game
Design
Visible
Conscious
Unconscious
Assessment Training
Learning
Enactive Development
& Psychometrics Metrics
Cognitive Approach and HR
Cognitive architectures
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@ValeraMariscal
?
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@ValeraMariscal
You are in Barcelona
in #GWC14
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@ValeraMariscal
Rational Animal
! sdfasdfasdfas
…but animal
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@ValeraMariscal
@ValeraMariscal