h r i s t m a s 2 0 1 6 c t r e n d s r e p o r t · pdf file6 research by hospitality gem 7...
TRANSCRIPT
2016 Christmas
Trends Report
202%ChristmasDinner Bookingshave risen
since 2012 135Million
In the UK,
of Wine at Christmas 2
we consume approx
Last Christmas,pubs & restaurants saw
and
spending increase by
13.7%13.1%respectively 3
Crystalware“”is coming back
Joanna Maya, glassware designer 4
59%Christmas Parties
of
and
work
50%Dinners with Friends
offestive
will be made
ahead of the festive season 53 months6£30 & £40
47% of diners opting to holda Christmas do
in a restaurant are willingto spend between
70% of diners opting to hold a Christmas do at the
pub are willing to spend between
£15 & £45
98%two hours at their table 7
of diners at a festive gatheringexpect to spend at least
Brits will consume 600 millionunits of alcohol in December -a
40%increase on non festive months 8
Last year,
65% of consumers said they wouldenjoy more than two Christmasdinners in December,
with enjoying five dinners or more 97%
Do you hear what we hear?
1 Research by Mitchell and Butlers2 The Independent (original source not cited)3 Data sourced by Barclaycard
4 As published by Gurasu5 Research by Hospitality GEM6 Research by Hospitality GEM
7 Research by Hospitality GEM8 Fat.co.uk9 Research by Mitchell and Butlers
Bottles
Spread a little magic
As the chilly weather closes in an
d we wave
goodbye to shorts, summer fruit c
ocktails and
outdoor dining, Christmas provide
s a beacon of
light to get us through the winter m
onths.
However, the festive period prese
nts the most
frantic time of the year for the cate
ring and
hospitality industry where venues
are devising
ways to bring the crowds in from t
he cold.
This season’s trends are varied w
ith a
combination of traditional and con
temporary
influences ranging from vintage-st
yle crystal cut
glassware to fashionable copper it
ems.
Of course, no Christmas would be
complete
without a little fizz. Just like prose
cco bubbles,
fizzy wine sales continue to rise. T
he prosecco
craze is expected to continue this
Christmas and
a reported 35 million bottles of wi
ne are set to be
consumed throughout December.
Plan ahead by checking when the key Christmas dates lie and anticipating the kind of
custom you’ll get on each day. With Christmas Eve on a Saturday this year, many
people will be working right up to Friday evening and will be ready for a celebratory
drink after work.
Candles are a great way to add festive magic to the tabletop whilst those with longer
burn times offer better value for money and prevent expiration mid-service. Our Bolsius
Eight Hour Nightlights are a hassle-free, long lasting solution
Stocking two sizes of champagne flutes can increase profit margins. Providing large
flutes when serving bubbly by the bottle and serving individual glasses of champagne
in smaller vessels will both encourage further sales.
Sherry, port and brandy are festive favourites so
investing in appropriate glassware is a worthwhile
endeavour. Usually served after dessert, these tipples
help maximise Christmas revenue.
Make it a traditional Christmas with classic
hiball and Old Fashioned crystal cut glassware. Look to
our Hobstar and Spiegelau ranges for classic styling
with a contemporary edge.
Copper is the material of the moment this Christmas,
with its warm metal tones perfectly
complementing cosy festive themes. Copper
barware can be seamlessly integrated into any venue
with a taste for what’s trendy.
Henry’s Top Tipsl
l
l
l
l
Henry Stephenson“Crackers are always a big seller
at Christmas, but recent years
have seen sales increase quite
dramatically. As a result of this, we’ve
expanded our range, and it already
looks set to be another strong xmas.”
Stephen Jordan,
Cheshire Sales Manager
Managing Director &
5th generation family member
l
11.66oz Bossa Nova
Crystal Whisky Tumbler
code: P91021
14oz Bossa Nova
Crystal Longdrink
code: P91022
G & TTREND
With top designers touting detailed glassware as a top
trend for Christmas, Stephensons has seen massive
growth in customers looking for more quirker tumblers.
Venues can be sure to inspire creative cocktail
presentation and impress customers with the Bossa Nova
collection’s distinctive woven glass design. With a unique
texture encouraging light to shimmer across its surfaces,
these glasses are strong, durable and dishwasher safe.
Following the season’s glassware trends, colour schemes
are taking a turn for the traditional in 2016. Gold and
silver are in this Christmas, and venues will be celebrating
with a bang courtesy of our range of Duni & Swan
Christmas Crackers. The sparkling 11 and 12 inch crackers
contain a range of exciting new items including traditional
gifts, games, hats and jokes, and make the perfect
finishing touch to a festive tabletop.
The spirit of Christmas will have a distinctly botanical flavour this year as gin continues its rise to the top of the glass.
This fashionable beverage is best served in our Juniper StemmedGin Glass. The full, rounded bowl can comfortably hold ice and garnishes, whilst the stem prevents hot hands touching theglass and warming the drink. The tapered edge prevents aromasescaping too quickly, and the glass’ strength and durability willmeet the demands of the most challenging conditions. Ideallysuited to classic gin & tonics and cocktails alike, the Juniper offers the oversized capacity (24oz / 68cl) and wide opening required to help garnish the beverage.
Gin Glassware
Gold & Silver
24oz / 68cl Juniper Gincode: P33460
Stephensons | 161 Buxton Road | Stockport | Cheshire | SK2 6EQTelephone: 0161 483 6256 | Email: [email protected] | Web: stephensons.com
“There’s been a huge rise in detailed glassware in
recent years. Sales of vintage-style glassware,
etched glassware and crystal cut glassware
have continued to rise.” John Pedley,
Manchester Sales Manager
Bossa NovaCrystal