hacking hr: a smarter approach to assessment in the digital age
TRANSCRIPT
A Smarter Approach to Assessment in the Digital Age
Vesselin PopovDubai 2014
@VessPopov
Hacking HR
?
Conservative & traditional
Spontaneous & impulsive
Shy & reserved
Competitive &working alone
Emotional & Easily Stressed
Liberal & artistic
Extraverted & Outgoing
Laid back& relaxed
Well organized & hard working
Team working & trusting
BIG5 PERSONALITY Excessive Drinking
Cross-country Skiing
..…………………………….
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Behaviour
§ Psychological inference can make your data human
§ Digital footprints of behaviour can reveal the psychological make-up of your organisation
§ Doing this in partnership with your employees can bring engagement into the information age
✓
Engagement in the information age requires
Reciprocity = 2-way assessment
Trust = tackling job market barriers
Personalisation = target & tailor
Challenge:
How do you measure psychological traits to encourage engagement in practice?
Traditional methods (need hacking)
§ Expensive
§ Slow
§ Small and biased samples
§ Invalid methodology
§ Frustrating for participant
Our Engagement Challenge:
How to motivate research participants to answer honestly?
www.myPersonality.org
Facebook app launched in 2007
Users could take valid psychometric assessments and get feedback for free (= reciprocity)
We asked people to opt in to share data
High quality information:- Records of actual behaviour - Honest, open, motivated respondents- Quality better than in the lab
www.myPersonality.org
Facebook app launched in 2007
Users could take valid psychometric assessments and get feedback for free (= reciprocity)
We asked people to opt in to share data
High quality information:- Records of actual behaviour - Honest, open, motivated respondents- Quality better than in the lab
100 question IPIP version of NEO-PI-R Traits
Delay Discounting
336 question IPIP version of NEO-PI-R Facets
Body Consciousness
Satisfaction with life scale Moral Foundations
Rust’s vocational personality MUSIC Personality
Sensational interests questionnaire
Empathy Quotient Scale
Self-Monitoring Barratt Impulsivity Scale
Pennebaker Inventory of Limbic Languidness (PILL)
Relationship Scales Questionnaire
Job Self-Efficacy Scale My memories of upbringing (EMBU)
Forms of self-criticizing/attacking and self-reassurance scale (FSCS)
Centre for Epidemiological Study Depression Scale (CES-D)
Schwartz's Values Survey Passion Towards Work Scale
Pregnancy Explorer Thing-Person Orientation
Volunteer Personality Scale IQ test on myIQ
www.myPersonality.org
Facebook app launched in 2007
Users could take valid psychometric assessments and get feedback for free (= reciprocity)
We asked people to opt in to share data
High quality information:- Records of actual behaviour - Honest, open, motivated respondents- Quality better than in the lab
Gender Education (school/degree)
Date of Birth Relationship status
Religion Likes
Ø BooksØ MoviesØ TV ShowsØ Music and Last.fm DataØ Activities
Political views Sexuality
Geographical location
Ø CountryØ StateØ City
Family
Work (company/position) Photo tags
Wall posts Status updates
39 peer-reviewed publications
Over 6 million unique participants
Open-sourced to 150 academic collaborators
The largest and most rich social science database in history
Secure, privacy-preserving format
Accurate prediction published in PNAS
Responses to 25-30 validated assessments
“digital records of behavior can be used to automatically and accurately predict a range of highly sensitive personal attributes”
March 2013
We can predict these traits from digital footprints
Political Views Religious Views Use of Language
Intelligence Life SatisfactionBIG5 Personality
Age
Gender
Ethnic Origin
Sexual orientation
Relationship status
Concentration/Major
Friendship network density
Parents’ relationship status
Use of addictive [email protected]
One-click personality prediction
Uses only Facebook Likes
Predicts your friends’ personalities
www.YouAreWhatYouLike.com
@ApplyMagicSauce
Challenge:
How do you measure psychological traits to encourage engagement in practice?
Hack:
Think outside the box and design for reciprocity
Challenge:
How do you create an environment in which employees self-motivate to exceed expectations?
Barriers to engagement
Building trust
Low mobility
Low performance
Discrimination
Salaries
Low person-job fit
Assess ability
Match task
Build this feedback loop into HR strategy
Overcome the barriers to employee engagement in a sustainable way
Assess ability
Match task
Shorter engagements
Flexible, parallel working
Motivation to self-improve
In-built reputation system
Objective ability assessment
Crowd-sourced pay grades
Self-matching to jobs
Challenge:
How do you create an environment in which employees self-motivate to exceed expectations?
Hack:
Use agile feedback loops based on objective ability assessment
Challenge:
How do you achieve both engagement on the individual level and a supportive culture on the company level?
Reach the right candidates in the first place
traditional
organised
competitive
high IQ
Why not target a job advert so that only candidates with the optimum psychological profile see it in the first place?
We can predict these traits from digital footprints
Political Views Religious Views Use of Language
Intelligence Life SatisfactionBIG5 Personality
Age
Gender
Ethnic Origin
Sexual orientation
Relationship status
Concentration/Major
Friendship network density
Parents’ relationship status
Use of addictive [email protected]
Connecting Psychology & LanguagePersonality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach by Schwartz, H. A., Eichstaedt, J.C., Kern, M.L., Dziurzynski, L., Ramones, S.M., Agrawal, M. Shah, A., Kosinski, M., Stillwell, D.S., Seligman, M.E.P, Ungar, L.H. PLoS ONE, 2013.
Challenge:
How do you achieve both a supportive culture on the company level and engagement on the individual level?
Hack:
Target external communications and tailor internal language to the psychological profile of your audience
HR Hacks: What Engagement Should Look Like
ReciprocityThink outside the box and design for 2-way detective work
Trust Use agile feedback loops based on objective ability assessment
PersonalisationTarget content and tailor language by psychological profile
Vesselin [email protected]
@VessPopovwww.applymagicsauce.com
www.youarewhatyoulike.comwww.tests.e-psychometrics.com
Thank you