hands on product thinking with the product field
TRANSCRIPT
HANDS-ON
PRODUCT THINKING
WITH THE PRODUCT FIELD
@theproductfield
WORKSHOP
NEXT CONFERENCE 2016
HAMBURG
PRODUCT INNOVATION
Products take time and need great
ingredients. One of them is Active Love.
@tariqkrim · #NEXT16
01 FRAME01 FRAME
Before any further introduction the first action at the workshop was to frame the thinking and discussion space. All participants were drawing the Product Field together.
AMBITIOUS GOALS
1. Understand Product Innovation better
2. Know more about Bicycles
3. Lost Fear of Empty Canvases
The workshop was presented by Michael Schieben, precious design studio. Precious helps its clients to become better in shaping meaningful products and services that people love to interact with. Through craft, teaching and active love. [email protected] · http://precious-forever.com
The Product Field is a close collaboration of Wolfgang Wopperer-Beholz (mindmatters, Betahaus Hamburg), KP Frahm (newsaktuell, dpa) and Michael Schieben (precious design studio). It was premiered in June 2015. We have worked with the Fields for accelerator programs, big organizations, (N)GOs and startups. http://productfield.com
HANDS-ON THINKING
– Frame 10 Min · Draw the Product Field
– Introduction 10 Min · with Slides
– Map 30 Min · Act in Groups
– Check & Find 20 Min · Think all together
– Wrap-Up 15 Min · Discussion
THE PRODUCT FIELD
The Product Field is a cognitive medium for
product innovation.
A tool to help us think about products.
Excerpt from The Product Field Reference Guide · productfield.com
PRODUCT THINKING
Product Thinking is a a mindset and a
methodology for the design and management
of product innovations.
It treats product innovation as a complex
adaptive system.
Excerpt from The Product Field Reference Guide · productfield.com
PRODUCT INNOVATION
Product Innovation is the realization and
introduction of new, redesigned or
substantially improved products.
Excerpt from The Product Field Reference Guide · productfield.com
PRODUCT INNOVATION IS COMPLEX
http://www.gianlucagimini.it/prototypes/velocipedia.html
PRODUCT INNOVATION IS COMPLEX
When problems are really difficult and
complex, the solutions come from the insights
and capabilities of people
working together.
Douglas Carl Engelbart
Early Computer and Internet Pioneer
PRODUCT
MarketibilityFeasibility
Viability Desirability
Product
Management
Engineering Marketing
UX
Illustration from The Product Field Reference Guide · productfield.com
PRODUCT
MarketibilityFeasibility
Viability Desirability
Product
Management
Engineering Marketing
UX
Illustration from The Product Field Reference Guide · productfield.com
THE PRODUCT FIELD AS COGNITIVE MEDIA
Once you start to materialize you and your co-
workers thoughts about different aspect of
product innovation on the product field you
establish a shared big picture that helps you
all time on a long journey building a new
product.
THE PRODUCT FIELD AS COGNITIVE MEDIA
The Product Field is a tool to help us think
together, and while we continue to use that
tool to facilitate our communication, the Field
becomes a medium that extends our and
other peoples mental faculty.
It changes the way we see the world.
MEDIA AND TOOLS
The workshop participants watched a short excerpt of a highly recommended talk by Wilson Minor https://vimeo.com/34017777
COGINITVE MEDIA
All media are extensions of some human
faculty. Mental or Physical.
The extension alters the
way we think.
Marshall Mc Luhan
Author of The Medium is the Massage
Efficiency for locomotion
for a man on a bicycle: A
human on a bicycle, blew
the condor away.
Completely off the charts.
”
Steve Jobs
Recommended Talk: Wilson Minor, When we build · https://vimeo.com/34017777
WE ARE TOOLBUILDERS
01 MAP
At this part of the workshop participants worked together. They did research and collected all aspects of the innovation of the Safety Bike on the Product Field. http://productfield.com/safety-bike-research
Map before any further
action and strategic
decision.
DRIV-
ENABLERS
DISTRIBU-
USERS
CUSTOM-
PRODUC-
MOTIVA-
problem
solution
uniqueness
competition
Tips
02 MAP
Illustration from The Product Field Reference Guide · productfield.com
VIABILITY
to shape productdriver uniquenessGoal leads differentiatesthat
Illustration from The Product Field Reference Guide · productfield.com
FEASIBILITY
productproduction solutionEnabler empowers to build realized in
Illustration from The Product Field Reference Guide · productfield.com
MARKETIBILITY
replaces productcustomers alternativeDistribution reaches withwho
Illustration from The Product Field Reference Guide · productfield.com
DESIRABILITY
impedeswhich usersproblem motivationsProduct solves movethat
Illustration from The Product Field Reference Guide · productfield.com
Eliminate conceptual flaws,
gaps or mismatches before
execution.
DRIV-
ENABLERS
DISTRIBU-
USERS
CUSTOM-
PRODUC-
MOTIVA-
problem
solution
uniqueness
competition
Tips
03 CHECK
Illustration from The Product Field Reference Guide · productfield.com
04 FIND
At this part of the workshop Michael demoed the Force Field. Unfortunately, there was no projection device available, to overlay the Force Field on the canvas · http://productfield.com/force.html
Evaluate the strengths and
weaknesses. Get to know
the character of innovation.
04 FIND
Tips
Illustration from The Product Field Reference Guide · productfield.com
01 Frame
02 Map
03 Check
04 Find
Tips
Illustration from The Product Field Reference Guide · productfield.com
THE PRODUCT FIELD
– Puts the Product in the Center
– Helps to Maximize Impact Towards All
– Takes Complexity Serious
– Facilitates Emergent Practices
The Product Field has
become a bicycle for my
mind, when thinking about
product innovation,
together with other
people.
Go, take a ride.
”