happy journeys - chartered institute of logistics & transport

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Acuity Design Alastair Somerville

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Page 1: Happy Journeys - Chartered Institute of Logistics & Transport

Acuity Design

Alastair Somerville

Page 2: Happy Journeys - Chartered Institute of Logistics & Transport

Happy JourneysThe Chartered Institute of Logistics and Transport 2016

Page 3: Happy Journeys - Chartered Institute of Logistics & Transport

Happy Journeys

Page 4: Happy Journeys - Chartered Institute of Logistics & Transport

Happy Journeys

Page 5: Happy Journeys - Chartered Institute of Logistics & Transport

Happiness

Page 6: Happy Journeys - Chartered Institute of Logistics & Transport

Paul Dolan

Page 7: Happy Journeys - Chartered Institute of Logistics & Transport

Happiness = Emotion + PurposeTime

Page 8: Happy Journeys - Chartered Institute of Logistics & Transport

Happiness is well directed attention

Page 9: Happy Journeys - Chartered Institute of Logistics & Transport

Distractionin an

Attention Economy

Page 10: Happy Journeys - Chartered Institute of Logistics & Transport

Happy Journeys

Page 11: Happy Journeys - Chartered Institute of Logistics & Transport

Happy Journeys

Page 12: Happy Journeys - Chartered Institute of Logistics & Transport

Journeys

Page 13: Happy Journeys - Chartered Institute of Logistics & Transport

Hippocampus

Page 14: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA

Page 15: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA B

Page 16: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA B

Page 17: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA B

Page 18: Happy Journeys - Chartered Institute of Logistics & Transport

Are we nearly there yet?

Page 19: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA B

Page 20: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA B

Page 21: Happy Journeys - Chartered Institute of Logistics & Transport

HippocampusA B

Page 22: Happy Journeys - Chartered Institute of Logistics & Transport

Stansted Airport

Page 23: Happy Journeys - Chartered Institute of Logistics & Transport
Page 24: Happy Journeys - Chartered Institute of Logistics & Transport

Concealed route

Page 25: Happy Journeys - Chartered Institute of Logistics & Transport

Respect the person’s idea of their journey

Page 26: Happy Journeys - Chartered Institute of Logistics & Transport

Happy Journeys

Page 27: Happy Journeys - Chartered Institute of Logistics & Transport

Concealed route

Page 28: Happy Journeys - Chartered Institute of Logistics & Transport

Glare

Smell

Sound

Concealed route

Page 29: Happy Journeys - Chartered Institute of Logistics & Transport

Distraction

Page 30: Happy Journeys - Chartered Institute of Logistics & Transport

Distraction

Page 31: Happy Journeys - Chartered Institute of Logistics & Transport

Distraction

What we add

What others add

Page 32: Happy Journeys - Chartered Institute of Logistics & Transport

Future design

Page 33: Happy Journeys - Chartered Institute of Logistics & Transport

FuturePastStructuresStandardsInstruction

s

PlacesBehavioursQuestions

Certainties Contradictions

Page 34: Happy Journeys - Chartered Institute of Logistics & Transport

We have built strong structures

Now we need soft places

Page 35: Happy Journeys - Chartered Institute of Logistics & Transport

Soft places

Attentive places

Page 36: Happy Journeys - Chartered Institute of Logistics & Transport

Respectful places

Page 37: Happy Journeys - Chartered Institute of Logistics & Transport

3 ideas to finish with

Page 38: Happy Journeys - Chartered Institute of Logistics & Transport

We build on the structures we have to create places

that ask what more is needed and respect what

people have brought along

Page 39: Happy Journeys - Chartered Institute of Logistics & Transport

We build on the structures we have to create places

that ask what more is needed and respect what

people have brought along

Page 40: Happy Journeys - Chartered Institute of Logistics & Transport

We build on the structures we have to create places

that ask what more is needed and respect what

people have brought along

Page 41: Happy Journeys - Chartered Institute of Logistics & Transport

We build on the structures we have to create places

that ask what more is needed and respect what

people have brought along

Page 42: Happy Journeys - Chartered Institute of Logistics & Transport

Happy journeys are personal

Page 43: Happy Journeys - Chartered Institute of Logistics & Transport

This is design for all of us

Page 44: Happy Journeys - Chartered Institute of Logistics & Transport

Acuity Design

Alastair Somerville

Page 45: Happy Journeys - Chartered Institute of Logistics & Transport

Discussion