harness the power of a passionate audience for your brand & content
TRANSCRIPT
![Page 1: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/1.jpg)
Audience Automation to develop and harness the powerful collective network effect of a passionate
social & content audience for your product, content and brand.
![Page 2: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/2.jpg)
MASS media to ME media”the attention economy”
Social media and content as king has caused mass fragmentation. Changing the world of media and marketing from “mass” to “me”. Relevance is key to getting consumers
attention and keeping it. Brandsneed to develop their organic audience to compete effectively.
broadcast-ing
“old”
“new”narrowcast-
ing
![Page 3: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/3.jpg)
Your Audience Is Your Most Valuable Asset.Harnessing the powerful collective network effect of a passionate organic
audience for your brand is the most powerful mechanism to market & build brand
equity.
![Page 4: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/4.jpg)
All the tools you need in a single dashboard to build, manage, analyze and engage your social audience in searchable social
databases.
Social Audience Terminal
![Page 5: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/5.jpg)
“I can do 3 hrs of work in 10 minutes using SocialAudi-ence”
Liz Neoprint – ABC Health News
![Page 6: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/6.jpg)
Social media & content have created mass fragmentation.
Clutter makes it nearly impossible to make, manage
& measure meaningful relevant connections with consumers, fans or other
businesses.
PROBLEMTO MUCH NOISE
![Page 7: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/7.jpg)
OPPORTUNITYYOUR AUDIENCE IS TELLING YOU EVERYTHING YOU NEED TO KNOW
Social Media and content sharing creates millions of opportunities to identify, activate and connect your brand, product and content with a
relevant passionate audience.
![Page 8: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/8.jpg)
Build & manage your audience in powerful social databases.
Analyze, measure and rank your target audience by influence for engagement.
Manage & market to them in searchable databases.
SOLUTIONSOCIAL DATABASES
+
+
+
>
Build
Analyze
Listen
Manage
You build email databases. Why not social databases?
![Page 9: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/9.jpg)
Automated 24/7 Twitter search.Find the people & businesses you want to target.
Capture them to build your audience, gain insights about your audience, brand, content and competitors.
Build targeted Twitter audience at scale.
![Page 10: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/10.jpg)
Search, segment and track your followers in lists.Market relevant content via Tweets or automated DM
campaigns.
Manage & market to your followers.
![Page 11: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/11.jpg)
Automated profile indexing appends info on who they are, who they interact with, social profiles, contact
info.
Introducing ProfilePlus
![Page 12: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/12.jpg)
Listen: Hear everything relevant to you
TARGETED INSTANTTrack shared links, hashtags,
@names, keywords & phrases, demographics,
geographic data and influencers
EFFICIENTMake it easy for your
audience, social leads and influencers to come to you
Understand conversations as they happen in order to
capitalize on relevant trends and opportunities
Listen Build Analyze Manage+ ++
Listen & gain insights into every conversation happening about your brand, products, content, competitors, and
trends.
![Page 13: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/13.jpg)
SEARCH SEGMENT MANAGEFilter audience and
conversations to find exactly who you are looking
for.
Create segmented audience lists you can instantly track
and analyze.
Build comminity by fast following important accounts,
favoriting relevant content and exporting data to Twitter lists
or ads.
Automatically capture people & businesses and compile conversations that meet your target criteria.
Listen Build Analyze Manage+ ++
Build: Databases that never stop growing
![Page 14: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/14.jpg)
MEASURE UNDERSTAND ENGAGE. Analyze what matters most
to your audience about your brand.
Take action on your insights with targeted content &
messages.
Your audience is telling you everything you need to know.Listen and respond with superior insights for meaningful
engagement.
Listen Build Analyze Manage
Analyze: Make Data Driven Decisions
+ ++
Quantify audiences, conversations, content and
sentiment in real time.
![Page 15: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/15.jpg)
Harness the power of your followers.
Listen Build Analyze Manage
Manage: Your followers aren't just a number
Create segmented, searchable lists.
Identify, manage and engage influencers.
Strategically build an engaged organic audience.
Export directly to Twitter as Twitter Lists.
Target with right time, right place, right message Tweets or
DM’s.
Run Twitter Ads against targeted lists.
Find relevant content opportunities.
Export data into social reports in CSV or PDF format.
Social Database
+ ++
![Page 16: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/16.jpg)
Gain insights fast. Take actions faster.Real-time analytics that enable you to see, understand, and engage in trends, live events, broadcasts & conversations.
LiveAnalytics See Your Twitter Stream Come to Life
8
With Second by Second analytics.
REAL-TIME ANALYTICS
20xper minute
![Page 17: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/17.jpg)
Twitter drives ResultsTWITTER ACTIVITY INDICATES AUDIENCE ENGAGEMENT: Increased Twitter activity during live broadcast events directly correlates to general audience engagement. Research shows that advertising in highly social programs drives both ad memorability and sales outcomes.
In short, it means that increases in conversation on Twitter during live
programming signal that there is high engagement with programming among
the general viewing audience.NIELSEN NEURO STUDY
March 9th, 2015http://www.nielsen.com/us/en/insights/news/2015/social-tv-a-bellwether-for-tv-audience-engagement.html
![Page 18: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/18.jpg)
![Page 19: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/19.jpg)
HARNESS TRENDS, DRIVE TRAFFIC, BUILD AND KEEP YOUR AUDIENCES ATTENTION
Intelligent Content Hubs
![Page 20: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/20.jpg)
Compete effectively in the world where content is king and traffic is a moving
target.
Harness content that competes with you and turn it into an asset that drives targeted
organic traffic.
Integrated, intelligent content aggregation, publishing and traffic.
![Page 21: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/21.jpg)
INTEGRATED HUB INTO YOUR SITE Get your site targeted and relevant Organic Traffic!
Content+ Automated content aggregation and content publishing system. Designed to attract, engage and retain your audience with daily fresh relevant
content.
![Page 22: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/22.jpg)
STAND ALONE VERTICAL HUBS Content+ portals harness the entire digital ecosystem of content.
Build real-time fully automated vertical content sites that build audience and drive traffic to your properties by integrating your content, calls to
action and brand.
![Page 23: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/23.jpg)
![Page 24: Harness the power of a passionate audience for your brand & content](https://reader036.vdocuments.net/reader036/viewer/2022070516/587206161a28ab176b8b623d/html5/thumbnails/24.jpg)