harnessing the global community in the era of web 2.0
Post on 18-Oct-2014
1.941 views
DESCRIPTION
My closing keynote presentation at the 2009 United Way National Conference.TRANSCRIPT
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mike
kuja-what?
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kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish
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nature freak
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commerce grad
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partier
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die-hard skier
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part introvert
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part extrovert
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optimist
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planning a wedding
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what about work?
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what`s my niche?
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marketing & social media strategy development and training for the
public and non-profit sectors
THIS IS
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in other words…
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people
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relationships
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technology
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societal change
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“A revolution doesn’t happen when society adopts new tools, it happens when society
adopts new behaviours” – Clay Shirky
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today’s talk…
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HARNESSING THE GLOBAL COMMUNITY
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YOUR MISSION to improve lives and build community by engaging individuals and mobilizing collective action
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web 2.0 is a
shift of the Internet from
a publishing environment to a
participation environment
- Tim O’Reilly
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social media are
internet-based tools for sharing and
discussing information
among human beings
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RSSthe pipeline that makes it all possible
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Who has
timefor all of this?
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not just the geeks…
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nor the net gen…
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the global internet population is
1.6 BILLION
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50% will visit at least one of these 5 sites today…
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2 BILLIONgoogle searches performed each day
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337 MILLIONpeople use it every day
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55% of Internet users have uploaded photos
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200 MILLION people play online video games each week…
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…the majority of them are
WOMEN 33+
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12 MILLIONarticles
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15 MILLION residents in second life
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200 MILLION blogs have been created in the last 5 years
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1382%reported annual growth of twitter
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ability to filter conversations
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instant trending
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real-time engagement
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instantaneous niche community access
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amount of time canadians spend online each week
17 HOURS
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70%of canadians actively use social networking sites
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Social networks around the world…
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95% of mobile phones sold in canada next year will have internet access
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ease of use
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powered by people
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crowd dynamics
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death of one-way
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empowerment
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surveillance era
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“”You are whoever Google says you are…
digital permanence
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business = personal
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niche = mainstream
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expectation of free
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crowdsourcing
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letting go of info
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collaboration
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what about canadian
government?
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government 1.0
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government 2.0
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or…
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however…
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there are numerous rebels!
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enter the gov 2.0 wikihttp://government20bestpractices.pbwiki.com
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overwhelmed?
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some advice…
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begin by listening
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start connecting
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develop a plan
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find your value-add
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work as a team
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don’t re-invent
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setup guidelines
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“Welcome to our website. It is our mission
to serve you.”
don’t be a robot
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be respectful
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take the plunge
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the rest will follow…
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thanks for your time!
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mike kujawski