harnessing the power of video to improve internal communications · 2018. 12. 24. · harnessing...
TRANSCRIPT
![Page 1: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/1.jpg)
Harnessing the Power of Video to Improve Internal Communications
![Page 4: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/4.jpg)
MediaPlatform
![Page 5: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/5.jpg)
The power of internal video
Easy to consume and digest
Conveys lots of info in a short time
Real stories with real people
Shared experience/community building
Repository for institutional memory
![Page 6: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/6.jpg)
Why now?
Technology is finally in place
Audience is trained and ready
Low employee engagement is a big issue that’s not going away
![Page 7: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/7.jpg)
Internal Video at Illumina, Inc.
![Page 8: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/8.jpg)
Internal Video at Illumina, Inc.
Goals:
• Improve knowledge sharing
• Foster collaboration
• Build community
![Page 9: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/9.jpg)
Internal Video at Illumina, Inc.
• Increased engagement
• More social workforce
• More business-related content
![Page 10: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/10.jpg)
What others are doing
81% are using video
How they are using it:
business updates/company strategy
training, marketing, interviews with leaders
values, financial results, benefits
Source: HGA Creative
![Page 11: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/11.jpg)
What’s getting in the way
Only 27% measure ROI
Biggest obstacles:
budget
facilities
willingness
time
IT issues
•Source: HGA Creative
![Page 12: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/12.jpg)
Video Webcasting ROI at ServiceNow
![Page 13: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/13.jpg)
Video Webcasting ROI at ServiceNow
Goals:
• Improve executive communications
• Reach employees everywhere
• High quality video with PowerPoint
![Page 14: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/14.jpg)
Video Webcasting ROI at ServiceNow
• Reaching the entire workforce with live video webcasts
• Auto-archiving of events
• Improved training
![Page 15: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/15.jpg)
•Source: HGA Creative
Case study
![Page 16: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/16.jpg)
Athabasca’s objectives
Connect the team
Connect individuals with the big picture
Create channels flexible enough to accommodate growth
![Page 17: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/17.jpg)
Flow videos
Started with executive interviews
Progressed to weekly vignettes
100+ videos over two years
Spin-off benefits
![Page 18: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/18.jpg)
![Page 19: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/19.jpg)
![Page 20: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/20.jpg)
Metrics
![Page 21: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/21.jpg)
What Athabasca learned
Video can become a valued part of an organization’s culture
Length of videos is extremely important
Shooting video with multiple uses in mind pays off in the long run
![Page 22: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/22.jpg)
Enterprise YouTube and Enterprise Social
Benefits
• Centralized management of media in a searchable database
• Optimal video delivery with Adaptive bitrate streaming
• Live webcasting inside the portal
• No limit on file size or format
• Video for mobile devices is fully supported with automated transcoding for iOS, Android and Windows
![Page 23: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/23.jpg)
Enterprise YouTube and SharePoint
![Page 24: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/24.jpg)
Enterprise YouTube and Yammer
![Page 25: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/25.jpg)
Enterprise YouTube and Jive
![Page 26: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/26.jpg)
10 tips for making engaging videos
1. Start with business objectives
2. Take a journalistic, integrated approach
3. Tailor the content to the audience’s needs/habits
4. Understand your competition
5. Establish a robust archiving system and meta-tagging protocol up front
![Page 27: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/27.jpg)
10 tips for making engaging videos6. Get out in the field and get your
boots muddy
7. Be the producer, not the technician
8. Pay attention to technique – it matters
9. Set aside time and budget to get lots of ‘b-roll’
10. Find the‘stars’in your organization and get them involved
![Page 28: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/28.jpg)
Connect with me!
• Email: [email protected]
• Twitter: @rockinronnie
• Join my LinkedIn network
• Listen to my TV@Work podcast
• Call me at 604-351-1999
![Page 29: Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing the Power of Video to Improve Internal Communications. Today’s ... Create channels](https://reader036.vdocuments.net/reader036/viewer/2022071009/5fc70f9d7c046967b744cf70/html5/thumbnails/29.jpg)
www.mediaplatform.com
RON SHEWCHUK, BJ, MCPrincipalRon Shewchuk [email protected]
BARRY CANTYDirector of [email protected]