hashtags, memes and handles, oh my!
TRANSCRIPT
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Social Media Webinar 1
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Swahili VerbRun Fast
HASHTAGS, HANDLES & MEMES
How to get your social media game ready for your big giving day
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Introductions
• Sr. Product Marketing Manager @ Kimbia
• Strengths: Peer-to-Peer Campaigns, Karaoke, Coffee, Coffee and Coffee
• Superpower wish: Starbucks with a snap of my fingers
• Nonprofit tech nerd: Implementing, Participating in Writing, Marketing fundraising campaigns for 9+ years
@tshankcyclesEmail: [email protected]
• Marketing & Events Manager @ Kimbia
• Loves: Coffee and ice cream, and especially coffee ice cream, board games and shopping
• Superpower wish: Blink and be somewhere
• Social media extraordinaire at Kimbia, prior life worked as journalist at Austin-American Statesman
@kimbiaincEmail: [email protected]
Kelly Frost, aka “Frosty” Taylor Shanklin, aka ”T-Shank”
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Why is Social Media Important?
• Raises the awareness of your giving day
• Directly connects you to your constituents
• Increases follower excitement and engagement
• Empowers supporters to their networks to grow your donor base
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Did you know?…that one Give Local America 2015 giving event reported:
• The #1 referral source (outside direct links) for website traffic was Facebook
• 75% of participating nonprofits reported social media as being “highly effective” or “effective” on the giving day
• 1 in 3 donors learned of the event through social media• 40% of donors promoted the day on their social
channels
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That’s the incredible power of social media!
It amplifies the voice of your organization
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An Overview of Social Media Channels
There are a lot of channels out there, so it’s important to know the appropriate content for each one.
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An Overview of Social Media Channels
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Your Event Hashtag• A hashtag is a word or phrase preceded by # and is used to identify messages on a specific topic
• Using hashtags raises awareness, recruits followers (donors!) and engages supporters
• You can become a trending local topic!
• Don’t forget to also use the #iGiveLocal hashtag!
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So which social media channels should I use for my giving day
promotion?Let’s talk about Facebook, Twitter and Instagram
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FacebookFacebook plays a critical role in driving referrals.
Facebook Live is a great way to create videos
There is no word limit – but typically the shorter and more visual, the better.
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Tips for Facebook Success
• Be real – your organization has a specific voice, look and feel – share your mission!• Be visual – post pictures of your
team at work in the community, your staff members and graphics• Tell a story – let people know why
you’re participating in the event and encourage them to share your posts
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Sample Pre-Event Posts: Facebook
Post 1-2x a day!
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Sample Event-Day Posts: Facebook
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Engage your audience in the excitement through short “tweets” telling your story.
The conversation can be contagious, ask your followers to tag you and promote relevant hashtags.
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Tips for Twitter Success
• Be direct – Make your ask 140 characters, be brief and get to the point• Share stories – Tweet your blog
posts, video, infographics and images to engage followers• Retweet – Share posts to curate
great content and boost awareness. Follow @iGiveLocal and add your own message to our tweets!
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Sample Pre-Event Posts: Twitter
Post 1-5x a day!
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Sample Event-Day Posts: Twitter
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InstagramInstagram’s core focus is on high-quality images and 15-second video (does not enable embedded links).
Also has live video – but videos are not saved
Rely on hashtags (#iGiveLocal) and tagging (@iGiveLocal) to increase visibility.
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Tips for Insta Success• Linking – Feature your giving day
URL in your profile and direct people to “view the link in bio” in each post
• Keep quality in mind – If your images aren’t at least 1080 px by 1080 px, they will appear grainy. Use Instagram filters to improve quality
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Sample Posts: Instagram
Post 1x a day!
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More Tips• Use graphics as much as possible – Colorful visuals increase engagement by 80% (Hubspot)
• Be careful not to over-share – Spread out your posts, avoid long-winded streams of content and strike a balance between your call to action and engaging with donors
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Even More Tips• Use URL shorteners – Use free URL shorteners (try https://goo.gl) to make more space in your posts• Have fun! – Social is fun and
amplifies your giving day. Brainstorm with your team and get creative• Have a theme – Use your
mission as inspiration
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Creative Ideas• Get the community
involved by asking them to post pictures
• Utilize your space for an in-person event
• Partner with local businesses to help with promotion
• Take advantage of current trends
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Ok, But What Now?• Assign a point person – don’t have a social
media position? Get a volunteer to own this for the giving day.• Create a calendar – Schedule out as many posts
ahead of time as possible (but don’t forget to monitor!)• Timeline – Make sure your social posts coincide
with emails and other communication for cohesive messaging
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Download our FREE Social Media Toolkit
• Find the important information from this webinar in our social media toolkit!
• We will be emailing it out along with the slides and recording from this webinar
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Next Steps• Attend our next webinar:
Add Hashtag Power to Your Giving Day• Learn how to make the most
out of your big day through social media engagement
• Review free tools for scheduling and analytics
• Wednesday, April 5 @ 1pm CT
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Questions?