Healthy Food for Pets

Website Redesign

By Varvara Gavriel

Purpose

Redesign and reorganize an existing websitewww.healthyfoodforpets.com

The current website:

Badly organizedFunctionality problemsInconsistent in designContains dead linksComplicated structureConfusing the end user

Main Features of the existing website

The website is owned by one of the many distributors of the Flint River Ranch company's.

Their main goal is to provide the customer/visitor with as much information as possible about FRR products, and to promote and sell the products of the company.

They try to publicize all the feedback they get from their customers.

Provide detailed information about the ingredients to let people know the reasons why the FRR pet food is so good!

Provide helpful and interesting articles about pet health.

Redesign Procedure

Phase 1 Research similar existing websites from other FRR

distributors to get the feeling of what they are trying to do.

Research the actual Flint River Ranch website to get to know the origin, the goals and the future plans of the company.

Redesign Procedure

Phase 2 Target audience

In order to focus on Customer Centered Design its important to know who are the target customers and understand their needs.

Understand: 1. Customers/ Users 2. Their tasks 3. The technology

available to them

Redesign Procedure

Phase 3: Structure and Site Map

Redesign Procedure

Phase 4: Implementation

Design Tools

Macromedia Dreamweaver MX 2004 Website Design Macromedia Fireworks

BannerAnimated GIFProcess images

Macromedia FlashNavigation Buttons

Redesign Procedure

Phase 5: Evaluation Informal Evaluation – 6 People who are

representative of the target audience. Use the site and do the tasks.

Use the feedback from their evaluation to improve the website.

Phase 6: Launch and MaintenanceDeploying the website for actual use. Supporting,

maintaining and improving.

Conclusion and Future Improvements

This website is my first attempt in Website Design so it is not professional!

I will try to further improve my website based on your feedback!

Future Improvements:

1. Link the website with a database and enable the end users to be able to buy the FRR products.

2. Further improvements on the website appearance and functionality.

This is the end of my presentation!

Questions or suggestions are very welcome!

Healthy Food for Pets Home Page

http://192.195.154.14/varvara/FinalWebsite/intro.htm