HIGHER EDUCATION FORUMEmmanuel College

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10:00 Welcome & Introductions

10:15 State of Higher Ed Fundraising

10:45 Moves Management Workshop

Noon Lunch

AGENDA

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Noon Lunch

12:45 Online Giving Best Practices

1:30 Peer Networking & Q/A

2:00 Adjourn

1) Participate

GROUND RULES

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2) Participate

ÒIS ONL INE G IV ING RE L E VANT F OR H IGHE R E D?

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IS ONL INE G IV ING RE L E VANT F OR H IGHE R E D?

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HE INDEX SHOWING VERTICALS

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TWO ANNUAL SPIKES

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FORUM PARTICIPANT’S GIVING DATA

CY 2011 CY 2010

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Sometimes it is easier to say what not to do

4 Bad Habits in Higher Ed Online Giving

1. .EDU home page has no link for donors

2. A single online giving form

HOW TO IMPROVE?

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2. A single online giving form

3. Donation form distractions

4. Forgetting about mobile devices

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• Hidden online giving links

Good Habit:

BAD HABIT #1

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- The home page and every (every) page includes navigation to a giving form.

X

BAD HABIT #1

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X

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X

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X

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X

• A single online giving form

Good Habit:

BAD HABIT #2

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- Each appeal should have a dedicated giving form that carries the messaging/designation/imagery of the source appeal.

X

BAD HABIT #2

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X

BAD HABIT #2

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• Donation forms with distractions

Good Habit:

BAD HABIT #3

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- Less is more; minimize amount of clutter and navigation options to increase conversion rate.

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BAD HABIT #4

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BAD HABIT #4

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BAD HABIT #4

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• Forgetting about mobile

Good Habit:

• Hyperlinks in an email/text need to

BAD HABIT #4

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• Hyperlinks in an email/text need to launch mobile friendly pages

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쒐

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ÁOP E N F L OOR/S T UM P T HE CHUM P

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OP E N F L OOR/S T UM P T HE CHUM P