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NOVEMBER 2018 HIGHER EDUCATION RECRUITMENT BRAZIL & LATIN AMERICA

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Page 1: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

NOVEMBER 2018

HigHER EducatiON REcRuitMENt BRAZIL & LATIN AMERICA

Page 2: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high
Page 3: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

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Meet thousands of students at Brazil’s International Higher

Education recruitment fair

EXPOPÓS

Recruit high caliber Colombian Postgraduate students

EXPOPOSgRadOS

BMi connects you to serious colombian students who have the financial and academic ability to study abroad at the post-secondary level. Supported by the funding agency cOLFutuRO.

Open to accredited Higher Education institutions and pathway providers, ExpoPós Brasil is a targeted event that focuses on the recruitment of Brazilian students at the Higher Education level and is focused on Brazil’s two largest markets, São Paulo and Rio de Janeiro.

Medellín November 14

Cali November 15

Bogotá November 17 & 18

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Rio de Janeiro November 21

São Paulo November 24 & 25

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Colombia

Brazil

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Page 4: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

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BMI invites you to participate in Expo Posgrados, Colombia’s leading international fair dedicated to postgraduate student recruitment.

The success of the previous November 2017 event, which received a total of 8,637 visitors and featured 110 international universities, demonstrated once again Colombia’s strategic importance as a key student recruitment market for postgraduate students.

ExpoPós is dedicated to the recruitment of Brazilian students at the Higher Education level.

Higher Education institutions have very specific requirements when it comes to the profile of student they wish to meet at a fair. Academic history, language proficiency, financial ability and the desire to study overseas for an extended period of time are all vital criteria.

The power of the ExpoPós is in the pre-fair marketing that targets students who are actively searching for their HE course abroad. By providing a focal point for Higher Education, we engage with students using an array of online marketing and on-campus promotion in private high school, leading universities and amongst working professionals.

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Number of visitors

Business & Management

Engineering

Marketing and PR

Economics

Art & Design

Social Sciences

Healthcare Science

Education

Law

Languages

Top 10 subject areas:Course of interest

Masters 82%

29%

22%

20%

11%Executive Pograms

certificate / diploma courses

Phd

MBa

FREE STUDENT ScaNNER aPPLead management and particularly the contact information you collect at education fairs are crucial components of any student recruitment campaign. The BMI SmartScan App allows you to collect detailed student information in real time.

With one touch, you will access the name and full contact details of the student, as well as key information including which course and country the student is interested in and the date they plan to begin their course abroad. Your database will be ready for follow up the moment you walk out the door of the fair.

Simple

Fast

Effective

São Paulo 3,354

Rio de Janeiro 1,420

Total 4,774

Number of visitors Course of interest

50%

46%

30%

23%

18%

15%

2%

1%

Masters

undergraduate

Phd

MBa

Executive programmes

certificate/ diploma courses

career based/ Vocational

Business and Management

Languages

Engineering

Marketing and PR

Economics

Art and Design

Law

Computer Sciences

Film Media and Communication

Tourism, Hospitality, Culinary

Top 10 subject areas:

Bogotá 4,832

cali 1,658

Medellín 2,147

Total 8,637

Work & Study / intern / au Pair

Page 5: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

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WHAT IS INCLUDED IN YOUR STAND PACKAGE:

Bogotá & Medellín Fully fitted 6ms2

exhibition booth with furniture, lighting and

electricity.

Cali Table and chairs format, pop up banners allowed.

São Paulo & Rio Table and chairs format, with a 2m high x 1m wide

graphic wall, with free printing provided. Pop

banners are also allowed.

Logo, profile and video on the official fair

website.

Listing and contact details in the official

fair guide.

Collect detailed student information and leads in

real time.

Stand set up BMI SmartScan App Website Fair Guide

Student marketing based on your courses

and country.

Marketing

SPECIAL OFFERS

[email protected]

Contact us for a customised proposal

that meets your strategic needs and budgetSAVE US$3,300

Total cost US$11,500

Book both Colombia & Brazil

Colombia Medellín NOV 14 US$ 2,700 US$ 2,430

Colombia Cali NOV 15 US$ 1,900 US$ 1,710

Colombia Bogotá NOV 17 & 18 US$ 4,200 US$ 3,800

BOOK THE WHOLE TOUR US$ 7,500

STANDARD RATE Early Bird July 14thSTANDARD RATE Early Bird July 14th

Rio de Janeiro NOV 21 US$ 2,400 US$ 2,200

São Paulo NOV 24 & 25 US$ 3,600 US$ 3,300

BOOK THE WHOLE TOUR US$ 5,200

Page 6: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

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A SAMPLE OF HIGHER EDUCATION INSTITUTIONS WHO HAVE RECRUITED WITH BMI IN LATIN AMERICA / BRAZIL IN 2017/18

AUSTRALIA• australian government department of Education

• good Education group / Studies in australia

• the university of Melbourne

BELGIUM• unión Europea – Estudia en Europa

• Wallonie-Bruxelles international

BRAZIL• associação alumni - EducationuSa

• EducationuSa Rio

CANADA• caldo consortium

• Fairleigh dickinson university

• Lci Education

• dalhousie university

• Queen’s university

• université Laval

• university of alberta

• university of calgary

• university of Ottawa

• university of Saskatchewan

• university of Waterloo

• Western university

CHILE• Pontificia universidad católica de chile

• universidad de chile

• universidad de concepción

• universidad técnica Federico Santa María

COLOMBIA• PcEiPa Business School

• colfuturo

• KiOSK Estudios en el Exterior

• Pontificia universidad Javeriana

• Sapiencia

• universidad autónoma de Occidente

• universidad de antioquia

• universidad de La Sabana

• universidad de La Salle

• universidad de los andes

• universidad de San Buenaventura cali

• universidad del Valle

• universidad EaN

• unviersidad icesi

• universidad Nacional de colombia

• universidad Pontificia Bolivariana

• universidad Santo tomás

FRANCE• campus France

• audencia Business School

• cnam Paris

• Ecole Supérieure du Bois

• EPita

• groupe iNSEEc

• icd Business School

• iESEg School of Management

• iMt atlantique - graduate Engineering School

• institut Mines télécom - aLBi

• iSaE - SuPaERO

• KEdgE Business School

• Montpellier Business School

• Rennes School of Business

• Skema Business School

• toulouse Business School

• université catholique de l’Oues

• universite de toulouse

• universite Fédérale toulouse Midi-Pyrénées

• université Paris diderot - Paris 7

GERMANY• daad

• albert-Ludwigs-universität Freiburg

• Bayerisches Staatsministerium für Bildung und Kultus, Wissenschaft und Kunst

• Brandenburgische technische universität cottbus-Senftenberg

• Fachverband deutsch als Fremdsprache

• Frankfurt university of applied Sciences

• Freie universität Berlin

• gisma Business School

• Heidelberg university

• Hertie School of governance

• Hochschule Für angewandte Wissenschaften Würzburg-Schweinfurt

• Hochschule Furtwangen

• Hochschule Offenburg

• Hochschule Schmalkalden

• iuBH university of applied Sciences

• tu9 german institutes of technology e. V.

• universität Stuttgart

• universitätsallianz Ruhr (ua Ruhr)

• Westfälische Wilhelms-universität Münster

HUNGARY• Budapest Metropolitan university

INDIA• Vellore institute of technology (Vit)

IRELAND• cork institute of technology

• dublin institute of technology

• Education in ireland

• National university of ireland, galway

• university college cork

• university college dublin

• university of Limerick

ITALY• Politecnico di Milano

MEXICO• universidad anáhuac México

NETHERLANDS• Study in Holland / Nuffic

• tilburg university

• university of groningen

• university of twente

• Vrije universiteit amsterdam

• Wageningen university & Research

NEW ZELAND• Study international Service

PORTUGAL• cciSP - conselho coordenador dos institutos

• universidade do algarve

• universidade do Porto

• universities Portugal - cRuP

SPAIN• universidad de Vic (Barcelona) - Bau diseño

• Bau, centro universitario de diseño - universidad de Vic

• EaE Business School

• Eu Business School

• grupo 9 de universidades (g-9)

• iMF Business School

• Lci Barcelona

• universidad Europea

• universitat internacional de catalunya

• university of girona

SWEDEN• chalmers university of technology

• Embassy of Sweden

• Jönköping university

• KtH Royal institute of technology

• Lund university

• Swedish institute (Si)

SWITZERLAND• Swiss Education group

UKRAINE• the ukrainian State center for intl Education

• dnipro Medical institute of traditional and Non-traditional Medicine

• dnipropetrovsk Medical academy of the Ministry of Health of ukraine

• National Metallurgical academy of ukraine

• National technical university

• Oles Honchar dnipro National university

• university of customs and Finance

UNITED KINGDOM• aston university

• Bath Spa university

• Birkbeck, university of London

• BPP university

• British council colombia

• Brunel university

• cardiff university

• coventry university London

• Newcastle university

• Qa Higher Education

• Queen Mary university of London

• Regent’s university London

• the university of Manchester

• the university of Sheffield

• the university of Warwick

• university college London (ucL)

• university of Bristol

• university of East anglia

• university of Exeter

• university of glasgow

• university of Hertfordshire

• university of Hertfordshire

• university of Leeds

• university of Leicester

• university of Northampton

• university of Portsmouth

• university of Salford

• university of Southampton

• university of St andrews

• university of Swansea

• university of Westminster

• university of York

UNITED STATES OF AMERICA• coastal carolina university

• Education uSa/centro colombo americano

• Fulbright/Education uSa

• Jacksonville university

• New York university - Steinhardt School of culture

• Northeastern university

• Southern utah university

• State university of New York at New Paltz

• university of Bridgeport

• university of california, Riverside

• university of New Haven

Page 7: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

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How we deliver quality students to your standBMi deploys a multi-channel marketing strategy that connects you with students who are in the final stages of choosing their international course and institution. Media reports are available for each fair

series that detail the extensive marketing campaign used to promote exhibiting institutions.

Reaching students who are studying at leading universities is a key pillar of our marketing campaign.

With 30 years of experience, BMI has built long term relationships with an extensive network of student advisors, counsellors and student representatives. These networks will be further enhanced by the marketing weight and contacts that the various EU Governments and Study Organistion contribute as part of this recruitment initiative.

BMI has the benefit of utilising its own digital media channels to reach students who are in the process of finding their international course. BMI’s media channels include:

ON CAMPUS & OFFiciaL gOVERNMENt SuPPORt

Our Google accredited marketing team drive a customised online campaign that directly reflects the institutions and countries exhibiting at the fair. Online marketing methods include:

Search engine marketing

Paid social media and YouTube advertising

Third party email marketing

Mobile friendly modern event websites

DIGITAL MaRKEtiNg

BMI MEDIA cHaNNELS

959.000 570.000 180.000STUDENTS STUDENTS STUDENTS

So far we haven’t mentioned that all-important word: “parents”. Whilst we reach parents through our various online campaigns, we also invest a significant amount of advertising dollars into key business/news magazines and newspapers to attract them to the fair.

We have also forged extensive media partnerships with key organisations to reach parents who fall into the A & B socio-economic groups.

PARENT ATTENDANCE caMPaigNS

Viva-Mundo.com BMI Database Facebook

Latin American international course finder used by 959,000 Latin American students a year

We host a community of over 180,000 students across all of our Facebook groups around the world

BMI’s database of 570,000 Latin American students actively searching for their course abroad

Page 8: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

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We know you are extremely busy and consistently travel the world. to help reduce the workload, BMi offers a range of support services making

the fair experience easier and more cost effective.

PRINT LOcaLLY TRANSLATION HELP

SAVE ON HOtELS PRINT STAND gRaPHicS

Avoid costly shipping and customs problems. BMI can print your brochures and leaflets locally and have it waiting on your stand when you arrive. We can even store material for future use, deliver to advising centres and agencies or carry out in-country mailings and assist in translation too.

Translators can be organised to help you at your stand. They can be especially helpful when talking with parents or if you are only sending one representative.

You will have access to heavily discounted hotel rates when attending one of our events.

These rates are even available before and after the event, in case you wish to arrive early or extend your stay for further follow ups or meetings.

Tired of carrying posters and pop up stands?

Printing your graphics directly onto the stand walls looks fantastic, professional and is very cost effective.

Make your fair experience easy and successful

Page 9: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

BMI Recruitment Calendar It’s never too early to start planning

BMI AGENT WORKSHOP BRAZIL

MARCH 13 & 14 São Paulo

Recruit students via national scholarship programmes and from affluent expatriate groups that make up a vital recruitment demographic in the region. This tour includes visits to leading private Emirati and international high schools.

The leading international student recruitment fair in Spanish-speaking Latin America.

UAE GLOBAL EDUCATION FAIR

EXPO-ESTUDIANTE

FEB 26 & 27 Dubai Fairs in High Schools

MARCH 1 & 2 Dubai

MARCH 3 Abu Dhabi Fairs in High Schools

MARCH 4 Abu Dhabi

MARCH 7 Monterrey

MARCH 9 & 10 Mexico DF

MARCH 12 Puebla

The BMI Agent Workshop Asia is a 2-day networking event for international educators who want to develop their agent relationships across South East Asia.

BMI AGENT WORKSHOP ASIA

MARCH 20 & 21 Bangkok Thailand

Tap into this growing market at our main events plus mini-fairs held at leading private and international high schools.

VIETNAM GLOBAL EDUCATION FAIR

MARCH 14 Hanoi Fairs in High Schools

MARCH 15 Hanoi

MARCH 16 & 17 Ho Chi Minh City

MARCH 18 Ho Chi Minh City Fairs in High Schools

Brazil’s best-known international student recruitment fair since 1994. Cover the top cities in Brazil via our fairs and organised visits to international and private schools.

SALÃO DO ESTUDANTE

MARCH 16 & 17 São Paulo

MARCH 19 Rio Copacabana

MARCH 20 Rio Barra Tijuca

MARCH 22 Brasília

MARCH 24 Belo Horizonte

MARCH 26 Salvador

MARCH 28 Porto Alegre

MARCH 30 Curitiba

APRIL 1 Florianópolis

Meet pre-screened agents from across Brazil and Directors of International Offices from Brazilian Universities for 2 days of one on one meetings.

Recruit from three of Latin America’s top international student markets in one trip.

EXPO-ESTUDIANTE

MARCH 23 & 24 Santiago Chile

MARCH 25 Concepción Chile

MARCH 27 Cali Colombia

MARCH 28 Medellín Colombia

MARCH 30 & 31 Bogotá Colombia

APRIL 2 & 3 Lima Peru

Hold one-on-one private meetings with principals and high school counsellors from 50 secondary schools in the Gulf and UAE.

GULF INTERNATIONAL SCHOOLS FORUM & WORKSHOP

OCT 9 Dubai UAE

OCT 17 & 18 Abu Dhabi UAE

Recruit students via national scholarship programmes and from affluent expatriate groups that make up a vital recruitment demographic in the region. This tour includes visits to leading private Emirati and international high schools.

UAE GLOBAL EDUCATION FAIR

OCT 10 & 11 Dubai Fairs in High Schools

OCT 12 & 13 Dubai

OCT 15 Abu Dhabi

OCT 16 Abu Dhabi Fairs in High Schools

Recruit from four of Latin America’s top international student markets in one trip.

A high-level networking event that connects you with the heads of the largest scholarship programmes in the Gulf. Scholarship providers use this prestigious event to meet and select international partner institutions to receive their students.

EXPO-ESTUDIANTE

BMI GULF SCHOLARSHIP SUMMIT

SEPT 9 Panamá City Panamá

SEPT 11 Cali Colombia

SEPT 13 Medellín Colombia

SEPT 15 & 16 Bogotá Colombia

SEPT 18 Guayaquil Ecuador

SEPT 19 & 20 Quito Ecuador

SEPT 22 & 23 Lima Peru

NOV 14 Medellín Colombia

NOV 15 Cali Colombia

NOV 17 & 18 Bogotá Colombia

Tap into this growing market at our main events plus mini-fairs held at leading private and international high schools.

Recruit Colombian students for Higher Education programmes.

VIETNAM GLOBAL EDUCATION FAIR

EXPO-POSGRADOS

OCT 18 Ho Chi Minh City Fairs in High Schools

OCT 19 & 20 Ho Chi Minh City

OCT 21 Hanoi

OCT 22 Hanoi Fairs in High Schools

Brazil’s best-known international student recruitment fair since 1994. Cover the top cities in Brazil via our fairs and organised visits to international and private schools.

SALÃO DO ESTUDANTE

SEPT 16 Belo Horizonte

SEPT 18 Porto Alegre

SEPT 20 Curitiba

SEPT 22 Brasília

SEPT 23 Salvador

SEPT 26 Rio de Janeiro (Barra Tijuca)

SEPT 27 Rio de Janeiro

SEPT 29 & 30 São Paulo

OCT 1 São Paulo Fairs in High Schools

Recruit Brazilian students for Higher Education. Students and working professionals are targeted according to their academic history, language proficiency, financial ability and desire to study overseas for an extended period of time.

EXPOPóS BRASIL

NOV 21 Rio de Janeiro

NOV 24 & 25 São Paulo

Meet the heads of the largest scholarship programmes and organisations who require outsourced training partners.

BMI GLOBAL SCHOLARSHIP SUMMIT

APRIL London UK

2018 2019

WWW.BMIGLOBALED.cOM | [email protected] BMI Office location: HQ London, uK | Sydney, auStRaLia | Salvador, BRaZiL | Bogota, cOLOMBia | dubai, uaE

Page 10: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

BMI Registration Form 2018

SALÃO DO ESTUDANTE - BRAZIL FAIR

6m2 US$ 2,700 US$ 4,200 US$ 850US$ 3,300US$ 1,900US$ 2,700

US$ 2,430 US$ 3,800 US$ 680US$ 2,700US$ 1,710US$ 2,430

SÃO PAULO(FAIRS IN HIGH SCHOOLS)

OCTOBER 1B. HORIZONTE

SEPT 18SEPT 16SÃO PAULO

SEPT 22BRASÍLIA

US$ 2,700

US$ 2,430

PORTO ALEGRE(TABLE & CHAIRS)

SEPT 23RIO DE JANEIROSALVADOR

US$ 2,700

US$ 2,430

SEPT 20CURITIBA

US$ 2,700

US$ 2,430

RIO DE JANEIRO(BARRA)SEPT 26 SEPT 29 & 30SEPT 27BOOTH SIZE

Early Bird14 July

Special package all S.Paulo & Rio Fairs/HS Visits - US$ 9,500

EXPO-ESTUDIANTE

6m2 US$ 2,700 US$ 2,700 US$ 4,200 US$ 2,700

US$ 2,430 US$ 2,430 US$ 3,800 US$ 2,430

CALI MEDELLÍNPANAMA CITY(TABLE & CHAIRS)

SEPT 9GUAYAQUIL

SEPT 18BOGOTÁ

US$ 1,900

US$ 1,710

SEPT 11 SEPT 13 SEPT 15 & 16

US$ 4,200

US$ 3,800

QUITOSEPT 19 & 20

US$ 4,200

US$ 3,800

LIMASEPT 22 & 23BOOTH SIZE

Early Bird14 July

EXPOPÓS BRASILSÃO PAULO

(TABLE & CHAIRS)RIO DE JANEIRO(TABLE & CHAIRS)

NOV 21 NOV 24 & 25BOOTH SIZE

Early Bird14 July

US$ 2,400

US$ 2,200

US$ 3,600

US$ 3,300

TABLE & CHAIRS FULL TOURUS$ 5,200

FULL TOUR EXPOPOSGRADOS + EXPOPÓS - US$ 11,500

EXPOPOSGRADOS

6m2 US$ 4,200

BOGOTÁNOV 17 & 18

US$ 2,700

MEDELLÍN NOV 14

US$ 3,800US$ 2,430

US$ 1,900

CALI(TABLE & CHAIRS)

NOV 15

US$ 1,710

BOOTH SIZE

Early Bird14 July

FULL TOURUS$ 7,500

ABU DHABIOCTOBER 15

ABU DHABI(FAIRS IN HIGH SCHOOLS)

OCTOBER 16

DUBAI (FAIRS IN HIGH SCHOOLS)

OCTOBER 10 & 11DUBAI

OCTOBER 12 & 13

UAE GLOBAL EDUCATION FAIR

6m2 US$ 1,500 US$ 4,200

US$ 1,300 US$ 3,800

US$ 850

US$ 750

US$ 2,700

US$ 2,430Early Bird14 July

VIETNAM GLOBAL EDUCATION FAIR

6m2 US$ 600

HANOI(FAIRS IN HIGH SCHOOLS)

OCT 22

US$ 2,700

HANOIOCT 21

US$ 600US$ 2,430

US$ 600

HO CHI MINH CITY(FAIRS IN HIGH SCHOOLS)

OCT 18

US$ 600

US$ 4,200

HO CHI MINH CITYOCT 19 & 20

US$ 3,800

BOOTH SIZE

Early Bird14 July

DUBAI OCTOBER 9 Early Bird 14 JulyMeeting Table US$ 1,300

Meeting Table US$ 1,500GULF INTERNATIONAL SCHOOLS FORUM& WORKSHOP 2018

ABU DHABI OCTOBER 17 & 18 Delegate fee US$ 5,000BMI GULF SCHOLARSHIP SUMMIT

UAE OCTOBER 9 - 18 US$ 13,400 Early Bird 14 July US$ 10,500

UAE INTERNATIONAL EDUCATION WEEK PRIORITY PASS (FAIRS, WORKSHOP & SUMMIT)*

*Does not include High School visits

I confirm that I have read and understood the Event Rules and Regulations printed overleaf and hereby agree to this contract and accept the details. An invoice will be sent to you upon receipt of this registration.

Institution Name: ___________________________________________________________________________________________________

Address: ____________________________________________________________________________________________________________

City: __________________________________State: ________________________________ Zip code: _____________________________

Country: ______________________________ Telephone: ____________________________ Fax: _________________________________

Contact for logistics: ____________________________________________ Email: _____________________________________________

Name of signatory: ____________________________________________ Title: _______________________________________________

Email: __________________________________________________ Website: __________________________________________________

Signature: ____________________________________________________________ Date: _______________________________________

Please sign and return to [email protected]

Page 11: HigHER EducatiON REcRuitMENt - BMIlinks.bmiglobaled.com/kit/ExpoPosExpoPosgradosFall2018.pdf · at Brazil’s International Higher Education recruitment fair EXPOPÓS Recruit high

BMI EVENT RULES AND REGULATIONS 1. Definitions "Organisers" shall mean BMI. "Customer" shall mean any persons or persons, firm or company, their servants or agents, or contractors applying for and being allotted space or other services. "Contract" shall mean these Rules and Regulations together with the official application form signed for and on behalf of the Organisers and the "Event" shall mean the event stated on the face of the contract or invoice form. "Space" shall mean the area in the Event building applied for by or allotted to the customer. 2. Applications for Space and Allotments Application for Space must be made on the official Contract, all sections of which must be completed and signed for and on behalf of the Customer and the allotment of Space by the Organisers shall constitute a contract subject to these Rules and Regulations. Charges for space are stated overleaf and may be subject to alteration. The Customer shall occupy the space allocated to him exclusively as notified on the Contract. The Customer may not assign, sublet or grant licences in respect of any part of the space allotted to him nor may he advertise firms who are not a party to the Contract. 3. Abandonment and Limitation a) In the event of abandonment, postponement or cancellation of the Event for any reason or limitation of the use of the Event premises or of any of the services provided therein resulting from circumstances beyond the control of the Organisers or intervention by an outside authority or by a decision found necessary by the Organisers, the Customer shall have no claim against the Organisers in respect of loss, delay, costs, expenses, moneys or damage and the Customer's liability under this Contract shall not be reduced. b) The Organisers reserve the right to alter the layout of the event in any respect and at any time. Should it be necessary to rearrange the event or transfer it to another location, the Organisers shall be entitled to allot alternative space to the Customer as the Organisers may determine. They will adjust the cost of the space as necessary for the Customer if the space is affected by such alteration but will not be liable to make any further payment or compensation and the Customer will not be entitled to withdraw from the contract. 4. Bankruptcy or Liquidation In the event of the Customer being declared bankrupt or going into voluntary or compulsory liquidation or failing to observe and perform the obligations or make payment under the terms of the Contract, the Customer may be determined to be in breach of the Contract and all moneys paid by the Customer shall be forfeited without prejudice to the right of the Organisers to claim for breach of contract. 5. Risks and Insurance a) All exhibits articles and other property brought into the event hall by the Customer, shall be at the risk of the Customer. The Organisers shall not be responsible for any loss, damage or destruction occasioned by any cause whatsoever. b) The Exhibitor shall be liable for and agrees to indemnify and keep indemnified the Organisers against any action, liability, costs, claims, expenses, damages and losses (whether loss or profits or otherwise) arising out of any act or omission of whatsoever nature by the Customer within the Event premises. 6. Withdrawal Without prejudice to the rights and remedies of the Organisers in respect of any breach of the Contract on the Customer's part, the Organisers may at their discretion allow the Customer to withdraw from the Event subject to the following conditions. a) the Customer must give written notice and if this notice is given prior to 90 days of the commencement of the event, a 30% cancellation fee will be applied b) the Customer must give written notice and if this notice is given prior to 60 days of the commencement of the event, a 50% cancellation fee will be applied. c) if the customer gives notice of cancellation within 60 days of commencement of the event, no cancellation will be permitted and the full amount will remain payable d) the Organisers will notify customer of cancellation in writing and from that time will have the right to deal with the space in the way the organisers consider best including the reallocation to another customer. e) when payment of the above amounts to the Organisers is received, the Contract shall be finally cancelled and one part shall have no further claim on the other. f) written notice shall mean a letter sent to the BMI Office in Brazil sent by registered mail or other service which provides proof of delivery. 7. Additional Services and Charges The Organisers reserve the right to make additional charges to the Customer equal to any amount charged to them for any services supplied whether specifically ordered or not. The Organisers accept no responsibility for quality or standard or breakdown or failure of any of the services provided for, or in connection with the Event. 8. Payments Payments for the services contained on invoices/remittance advices must be in accordance with the dates specified. Payment in respect of withdrawal as detailed in Clause 6 above or additional charges as detailed in Clause 7 above must be made within 30 days of date of invoice. In the case of non-payment of moneys due for space by the contracted date, the Organisers reserve the right to consider the Contract to be cancelled and all moneys paid forfeited. 9. Event Services Manual An event services manual will be issued to the Customer containing detailed instructions for the organisation of the Event, the provisions of which are in all respects part of these Rules and Regulations and are equally binding on all customers. 10. Exclusion of Personnel The Organisers reserve the right to exclude or remove from the Event any person or persons whose presence is or is likely to be undesirable and the organisers may exercise the rights notwithstanding that any person is the servant or agent of the Customer or is otherwise in any way connected with the Customer. 11. Exhibits The exhibits on display must be good quality, properly labelled and must comply with the Rules and Regulations of this Contract. 12. Notice Any notice or other document to be given under these Rules and Regulations shall be in writing and shall be duly given and deemed to have been received by the addressee two working days following the dispatch, if received at or sent by hand or by registered post or by telex, facsimile or other electronic media to the relevant party at the address on the Contract overleaf or such other address as one party may from time to time give by written notice to the other. 13. The validity, construction and performance of these Rules and Regulations shall be governed by the laws of the Brazil as appropriate, and shall be subject to the non exclusive jurisdiction of the Courts of those countries, as appropriate.