himedia-adexchange-infographic-worldwide-programmatic-ad-spending
DESCRIPTION
Key figures of the global programmatic ad market and the RTB ad market : share of total Display, share by device, share by ad format. These figures are coming from a study released by Magna Global in September 2014.TRANSCRIPT
GLOBAL RTB AD SPENDING
Programmatic share of all display ad spending
Share of total programmatic by transaction method
Video & Social
Video
SocialBanners
Banners
2014 42%33%2013
2015 48%
44%RTB
56%
RTBNON
By format
31% 29%
40%72%
Desktop
Source : MAGNA GLOBAL, September 2014
Desktop
Mobile Mobile
By device
28%
20%
80% 45%
55%
+52%in 2014
WORLDWIDE PROGRAMMATIC AD SPENDING