ABOUT THE INDUSTRYABOUT THE INDUSTRY

Global cell culture media Global cell culture media market is 30-40 Billion Dollars.market is 30-40 Billion Dollars.

Mandatory testing norms by Mandatory testing norms by public standards–setting public standards–setting authorities like FDA,USP, authorities like FDA,USP, British and European British and European pharmacopoeia.pharmacopoeia.

Consistency and Consistency and documentation in terms of documentation in terms of traceability analysis and traceability analysis and compliance to international compliance to international norms. norms.

SIGNIFICANT SIGNIFICANT ADVANCESADVANCES

Today with newer GMP Today with newer GMP facilities being set up facilities being set up globally, microbiological globally, microbiological testing of the product, testing of the product, environment and equipment environment and equipment has become mandatory. has become mandatory.

Advanced testing procedures Advanced testing procedures and increased number of and increased number of tests.tests.

Use of microbiology Use of microbiology consumables such as culture consumables such as culture media has gone up. media has gone up.

MARKET SHARE MARKET SHARE RETENTIONRETENTION

Quality control departments have to use Quality control departments have to use validated procedures and products for their validated procedures and products for their testing. testing.

After validating procedures and products, it After validating procedures and products, it becomes very difficult for them to shift to a becomes very difficult for them to shift to a different supplier of consumables.different supplier of consumables.

Consistency in product quality has become Consistency in product quality has become the fundamental requirement of the user the fundamental requirement of the user today.today.

ABOUT THE COMPANYABOUT THE COMPANY HISTORY OF THE COMPANYHISTORY OF THE COMPANY

Established in the year 1976 as Hindustan Established in the year 1976 as Hindustan Dehydrated Media company started its Dehydrated Media company started its operations to provide ready to use Culture operations to provide ready to use Culture Media to Scientists, Researchers and Small Media to Scientists, Researchers and Small companies. companies.

ACHIEVEMENTSACHIEVEMENTS

The efforts of the company have been duly The efforts of the company have been duly rewarded and recognized. HiMedia has earned rewarded and recognized. HiMedia has earned a series of National awards over the past 10 a series of National awards over the past 10 years, and continues to do so.years, and continues to do so.

ACTIVITIESACTIVITIES

Manufacture and supply of Culture Media, Sensitivity Discs and allied Manufacture and supply of Culture Media, Sensitivity Discs and allied products. products.

Provide to customers complete technical information, including application Provide to customers complete technical information, including application methodology on company products methodology on company products

STATISTICSSTATISTICS

Employee Strength – 450Employee Strength – 450 Growth Rate – 35% to 40%Growth Rate – 35% to 40% Company turnover – 500 CroresCompany turnover – 500 Crores Market Share – 85%Market Share – 85%

COMPANY FACTSCOMPANY FACTS

MISSION AND VISSIONMISSION AND VISSION MISSIONMISSION

To be a global leader by offering world-class, quality To be a global leader by offering world-class, quality microbiology products to the scientists at an microbiology products to the scientists at an affordable price affordable price

VALUESVALUES

Commitment to Quality, Service & Integrity: We Commitment to Quality, Service & Integrity: We embrace and uphold our company values of personal embrace and uphold our company values of personal and professional ethics, honesty and trust. Our and professional ethics, honesty and trust. Our commitment to quality is the core of our business. commitment to quality is the core of our business.

PRODUCTSPRODUCTS

REVENUE GENERATORSREVENUE GENERATORS– Biotech/Fermentation SectorBiotech/Fermentation Sector– Traditional Pharmaceutical SectorTraditional Pharmaceutical Sector– BioPharma SectorBioPharma Sector

TYPES OF PRODUCTSTYPES OF PRODUCTS

HiMedia DCM-Dehydrated Culture MediaHiMedia DCM-Dehydrated Culture Media

HiCrome-Comprehensive range of Chromogenic MediaHiCrome-Comprehensive range of Chromogenic Media

Cell Culture- Plant, animal and insect Cell Culture MediaCell Culture- Plant, animal and insect Cell Culture Media

Consumables – Lab ConsumablesConsumables – Lab Consumables

HiVeg- Animal Free Culture MediaHiVeg- Animal Free Culture Media

HiPura-DNA Purification KitHiPura-DNA Purification Kit

HiSep- Lymphocyte Separation Medium HiSep- Lymphocyte Separation Medium

CUSTOMERS CUSTOMERS

HiMedia basically functions B to B.HiMedia basically functions B to B.

Academic Fields Academic Fields

Public Health CarePublic Health Care

Industries Industries

QUALITY POLICYQUALITY POLICY

HiMedia are committed to HiMedia are committed to continually enhance total continually enhance total customer satisfaction by customer satisfaction by consistent provision of consistent provision of – Superior productsSuperior products– Technical service worldwideTechnical service worldwide– Constant Innovation in technology. Constant Innovation in technology. – Quality Management SystemQuality Management System

QUALITY OBJECTIVESQUALITY OBJECTIVES

To achieve a minimum customer To achieve a minimum customer satisfaction index of 70%.satisfaction index of 70%.

Increase the range of products Increase the range of products through Innovationthrough Innovation

Improve work method to restrict Improve work method to restrict the rejection level below 1%the rejection level below 1%

MARKETING STRATEGIES MARKETING STRATEGIES ADOPTED BY HIMEDIAADOPTED BY HIMEDIA

Competitive PricingCompetitive Pricing - Their - Their core objectivecore objective is to offer high class is to offer high class products to the scientific world at products to the scientific world at affordable pricesaffordable prices. It is . It is available in over 70 countries around the world . It’s available in over 70 countries around the world . It’s competitive pricing model has caused other leading brands to competitive pricing model has caused other leading brands to drop their prices to match their products drop their prices to match their products

SeminarsSeminars - - They conduct regular seminars about their products at They conduct regular seminars about their products at

BARCBARC (Baba Atomic Research Center), (Baba Atomic Research Center), NIRRH NIRRH (National Institute for Research (National Institute for Research in Reproductive Health), in Reproductive Health), CIFECIFE (Central Institute for Fishery Education). (Central Institute for Fishery Education).

Workshops -Workshops - Regular workshops are conducted to Regular workshops are conducted to explain and market new products and their features to explain and market new products and their features to

prospective customersprospective customers

Direct Marketing - Direct Marketing - Direct approach to prospective Direct approach to prospective clients is the primary method adopted for marketing.clients is the primary method adopted for marketing.

Promotions – Promotions – Laptops provided to leading Hospitals , Laptops provided to leading Hospitals , Presentation Pens , Daily use pocket diary etcPresentation Pens , Daily use pocket diary etc

MARKETING STRATEGY MARKETING STRATEGY ADOPTED ON A GLOBAL ADOPTED ON A GLOBAL SCALE:SCALE:

Better Brand Better Brand RecallRecall

Greater Market Greater Market Horizon Horizon

INNOVATION IN INNOVATION IN MARKETINGMARKETING

Super Lab MartSuper Lab Mart - -This mart will help the customers of This mart will help the customers of the company to purchase all the possible Lab items under the company to purchase all the possible Lab items under one roof.one roof.

Every year Hi Media adds a range of new products in Every year Hi Media adds a range of new products in almost every existing life science research area almost every existing life science research area

ANIMAL FREE CULTURE ANIMAL FREE CULTURE MEDIAMEDIA

Mad cow disease has inculcated fear in the Mad cow disease has inculcated fear in the pharma, vaccine and the biotech industry, pharma, vaccine and the biotech industry, which was tackled by animal-free culture which was tackled by animal-free culture media, like HiVeg. media, like HiVeg.

HiVeg, which did not compromise on HiVeg, which did not compromise on performance and had no animal origin performance and had no animal origin material. material.

In India we have a wide variety of pulses and In India we have a wide variety of pulses and cereals and lots of proteins. This rich cereals and lots of proteins. This rich diversity has been exploited to make HiVeg diversity has been exploited to make HiVeg vegetable peptones and media. vegetable peptones and media.

SCOPE FOR MBA SCOPE FOR MBA STUDENTSSTUDENTS

MBA students graduated in the Science MBA students graduated in the Science Stream preferred for the Marketing Stream preferred for the Marketing Department.Department.

Students from streams other than science Students from streams other than science are also considered provided they are are also considered provided they are exceptionally good at their marketing skills exceptionally good at their marketing skills and have a handsome work experience of and have a handsome work experience of around two years and more.around two years and more.

CORPORATE CORPORATE INFORMATIONINFORMATION

HiMedia LaboratoriesHiMedia LaboratoriesCorporate Office:Corporate Office:A-406, Bhaveshwar Plaza, LBS Marg, Mumbai - 400 086, IndiaA-406, Bhaveshwar Plaza, LBS Marg, Mumbai - 400 086, India

Registered Office:Registered Office:23, Vadhani Industrial Estate, LBS Marg, Mumbai - 400 086, India23, Vadhani Industrial Estate, LBS Marg, Mumbai - 400 086, India

Phone: 91-22-2500 0970, 2500 3747, 2500 1607, 2500 0653Phone: 91-22-2500 0970, 2500 3747, 2500 1607, 2500 0653 Fax: 91-22-2500 5764, 2500 2468, 2500 2286Fax: 91-22-2500 5764, 2500 2468, 2500 2286 Email:Email:

Info@himedialabs.comInfo@himedialabs.com Location:Location: Head Office including Quality Control & Head Office including Quality Control &

Purchase :Purchase :  Commercial Office including Marketing & Commercial Office including Marketing & Administration :Administration :23, Vadhani Industrial Estate, Ghatkopar 23, Vadhani Industrial Estate, Ghatkopar (West),(West),Mumbai - 400 086. A-406, Bhaveshwar Plaza, LBS Marg, Mumbai - 400 086. A-406, Bhaveshwar Plaza, LBS Marg, Ghatkopar (West),Ghatkopar (West),Mumbai-400 086.Mumbai-400 086.