h.konekt
TRANSCRIPT
h.KonektEngage your Customers
h.Konekt
• h.Konekt is your single window system to reach out and interact with customers
• Reach out to customers using Mobile Web and Apps, Text Message, Social Media, Free Dial, Interactive Dial
• Launch Marketing Campaigns, Get Instant Feedback, Issue and Redeem Coupons, Announce Events - Across all channels instantly using h.Konekt
• Enable your restaurants to accept Table Reservations
• Integrate with your PMS and POS systems for auto data capture and instant alerts
• Hosted Saas Model on convenient monthly payment model
360o View
Konekt Platform
Interactive Text message solutions
Free Dial
Mobile web &applications
Integrated Social Media
Hotel
PMS/POS software
Email Marketing
Features
Free Dial• Interactive and cost effective
method for user data collection
• Promote Coupon Campaigns, Surveys, Polls
• For e.g. An Interactive Campaign linked to a Coupon Reward Program in case of right answers – published across print, social media and webNachos belongs to which country ?
A :Spain ,B : Mexico
Call 020 41464120 if your answer is A or 020 41464121 if your answer is B
As soon as the customer dials the number, the call is disconnected and the coupon is received on the phone
Single Click Publishing• Publish coupons, Campaigns, Updates
across Text Message, Social Media (Face book, Twitter),Mobile Web & Email with a single click .
Interactive Text Message Marketing
• Push Text Message Campaigns for sending updates, alerts and coupons
• Opt in Campaigns through emails, tent cards, print materials and social media
• Dedicated short code for receiving messages
• e.g. Text Lotus to 5607077 for instant offers
• Unlimited short key for different campaigns
• e.g. Text Lotus Spa to 5607077
CRM• End to End Module to Interact,
Track and set Auto Greetings on personal events (birthdays, anniversary)
Features
Complete Integration through open APIs with
• Online Booking Engine
• PMS
• POS
Helps in enhanced guest experience by
• Allowing Mobile Check-In
• Booking confirmation via Text Message
• Chauffeur details via Text Message
• Auto Feedback message (Rooms and Restaurants)
• Table reservation
• Home delivery
• Track Customer Information
• Run Upselling Programs
• Run Loyalty programs
Create your personalized Mobile Website and enable
• Room/Table Reservation Request
• View Contact Details, Location Details on Maps
• View Menu
• View latest events
• Download coupons
• Publish Third party advertisements
Case Studies
Case Study 1 : Track effectiveness of your advertising campaigns
Client Details : The Central Park Hotel which is a four star luxury business hotel which also hosts three F&B outlets
- Time After Time
- Smoke on the water
- Zanzibar
Time after Time outlet was revamped from a 24 hour lobby café to a 24 hour dining restaurant.
Client’s Objective was to gather real time data of those who are interested in the brand as well as track the effectiveness of all the billboard and print ads
Process : The short code provided by Konekt was integrated in all the hoardings and print ads for Time after Time .
Once a customer would message on the short code he/she would get an instant offer on mobile to taste the new menu
Results : In less than 48 hours, over 500 coupons were downloaded with over 10% of coupons being redeemed in the same week.
This resulted in
- Additional acquisition of 500 brand followers
- Additional business of 100 covers for the week
- 200 % ROI on the advertising expense
Case Studies
Case Study 2 : Leverage your brand equity through Konekt
• Client Details : Flags, a fine dine restaurant which specializes in World Cuisine wanted to leverage its brand image
through subtle branding
• Client’s Objective : As Flag’s was reopened post closure of a couple of months ,it wanted to create awareness among the
customers regarding its specialty cuisines and on the house offers.
• Process : Konekt strategized a weekly quiz on mobile using its Free Dial feature based on the world cuisine available at
the outlet. The quiz question was sent weekly at a fixed time. End customer had to respond by dialing the correct answer
option. The customer was not charged for calling on the number. If the answer was correct he/she would receive a
coupon on the mobile.
e.g. : Nachos belongs to which country ?
A :Spain B : Mexico
Call 020 41464120 if your answer is A or
Call 020 41464121 if your answer is B
• Results : The entire campaign which ran for a month helped flags
- To leverage its USP & created awareness.
- Acquire around 4000 potential customers who were interested in the brand.
- Additional business of about 300 covers for the month.
- Increased revenue by more than 30% .
Week 1 Week 2 Week 3 Week 40
5000
10000
15000
Flags Quiz Results
SMS SentResponseCotrrect AnswersRedemptions
