hot topics in web experience management - squiz seminar may 2013
DESCRIPTION
This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content - all illustrated with case study success stories.TRANSCRIPT
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Hot Topics in Web Experience Management London, 1st May 2013
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Welcome!
> Introduction to Squiz
> Hot Topics in Web Experience Management
> Coffee & Networking > Live Demo — Edit+ > Q & A
""Alister Cattell – Sales & Marketing Manager""Darryl Hannah – Enterprise Sales Consultant"""
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Who are Squiz:
> Founded in 1998
> Global presence — 9 offices, 240+ staff - UK since 2003
> Our Business: Engaging People! > Analyst recognised
- Gartner WCMS Magic Quadrant - OVUM Decision Matrix — Market leader
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What Squiz do:
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Hot topics in Web Experience Management
Web Experience Management? 1. Managing Content — CMS
• Publishing, workflow, content re-use, etc. Still appropriate. But we’re all maturing.
2. Managing Experiences
• Understanding your users
• Delivering your business value, online.
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Hot topics in Web Experience Management
> Mobile
> Personalisation
> Interoperability
> Analytics
> Social
> Cloud
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Mobile: Why it Matters
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The mobile challenge
> WEB101 - Don’t make me think!!!
> Users need to be able to use your site
> Less screen space, even more important
— work through the actions you want them to do. Or that they want to do.
> Maintain this user experience across a
range of devices.
> Without killing your content team.
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The Mobile Web?
> There is no ‘mobile web’
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Mobile: Responsive Design
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Personalisation > Your web experience is not a brochure.
> It is not a ‘dumb terminal’ > We can understand information about a
visitor — their ‘context’ when they are on your site
> By understanding their context, we can provide more relevant content to them
> Contextual content = relevant content
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Personalisation
> Relevant content helps users, in a timely way, to help them complete their tasks
> Context awareness can understand: - Language - Location - Device - New or returning visitor - Existing customer - Google keyword search - Referring site - Previous behaviour / purchases - Browsing path
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Personalisation drives action
> Successful WEM isn’t about pretty pictures — its about simplicity.
> If you search for something, you expect relevant results.
> Failure to account for the context of the user is a missed opportunity to help meet your goals
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Interoperability
> Your online channel will no longer work in isolation.
> Key to successful integration is the ability to connect to to your backend systems.
- Lead generation - Customer service - Data - 3rd parties - Cloud Services - …
> Integral to a successful WEM strategy
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Interoperability
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Social Media
> Social networking has become the world’s most popular online activity
> There are more Facebook users than Buddhists
> More £££ - but what is the ROI? Tweets, Likes, Followers?
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Social Media
> Social Media is powerful.
> BUT. You need the web presence to drive traffic to from your social activity.
- What will people do when they click through?
- Can you deliver the promise? - Is you site mobile ready (many social
networks have over 50% of traffic from mobile users)
> As an organisation social media is just one channel in your quest to meet your goals.
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Analytics
Data Analysis Educated Ac0on
More Effec0ve Website
Be9er Business Outcomes
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Analytics enables Optimisation
> Optimisation is the loop of constant improvement. > It is the understanding of site behaviour and using this to increase your success. > Without this, you are only doing half the job! > Everyone has analytics. But not enough people use analytics
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The Cloud
> WEM is about innovating, adapting and
improving.
> Deploy fast, and agile on a cloud
infrastructure
> Removes the barriers to entry
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The Hot Topics for WEM
> Key takeaways… - Plan for the mobile evolution, now.
- Understand your users, think about what useful personalisation looks like
- What are your business critical systems? How would you deliver these to customers?
- Ensure your online channel connects with your social activity
- Optimise, Optimise, Optimise
- Understand how deploying on the Cloud removes yesterdays technology concerns
