how and why ceos are using twitter
DESCRIPTION
Facts on how and why CEOs are leveraging Twitter to humanize and evangelize brands.TRANSCRIPT
How and Why CEOs Are Using Twitter
November 10, 2009
TWITTER: CEO REPORT
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• Ranks as the third most visited social networking website
• Drives traffic to your Web site
• Can connect your company to a valuable audience. These users will spread your message virally
WHY USE TWITTER?
11/09/09 2Source: Forrester Research
You are the company’s chief evangelist and represent the brand best. CEOs have cited that Twitter has helped them to:
• Humanize the brand and better connect with key constituents• Build relationships with customers/clients/vendors• Generate real-time feedback from those people• Disseminate information quickly to internal and external constituents• Meet potential employees and get a sense of what current employees
really think• Acquire new product/service ideas
Have an opinion. There aren’t too many public company CEOs on Twitter, because their CFOs and compliance people worry it might affect the stock price. But if you’re a private company CEO, then have an opinion. Say something. This is your opportunity.
PEOPLE WANT TO HEAR FROM HEALTHCARE CEOS
04/07/2023 3Source: http://epharmasummit.blogspot.com/2009/08/c-tweet-where-are-all-healthcare-ceos.html
CEOS WHO USE TWITTER
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EXAMPLE: CONNECTING WITH AUDIENCE
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RULES OF THUMB:
• Listen and join the conversation; respond in a timely manner• Post one to three tweets a day• Speak like a person, not a corporation• Provide links to articles, websites and other ways to get more info• Be HONEST. Be authentic and transparent
ETIQUETTE
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HOW TO USE TWITTER:
http://www.youtube.com/watch?v=J0xbjIE8cPM
TWITTER SEARCH IN PLAIN ENGLISH:
TWITTER FUNDAMENTALS
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http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=response_watch
• Glossary of Terms• Getting Started• Applications
APPENDIX
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• Tweet = (n) a message posted to Twitter• To Tweet = (v) to post a message to Twitter• Follow = to sign up to receive someone else’s updates• RT = ReTweet, to forward someone else’s tweet to your
own followers• DM = Direct Message, a private message sent to someone
who follows your updates. DMs don’t appear on your profile or in public stream.
• @username = How to refer to another Tweeter. A reply message begins with @ and the username.
• # = Hashtag, a symbol used to simplify monitoring or searching a conversation thread (#Gustav, #prville)
• Favorites – Marking a tweet to preserve it. Your favorites are part of your profile
APPENDIX: GLOSSARY OF TERMS
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• Sign up online at www.twitter.com• Must be linked to an email account• Limited to one account per email • Create a profile
• Avatar (photo, logo, or other image) that will appear next to your tweets • Bio (brief description of account; becomes metatag) • Protect your account or not • To restrict access to your updates to only users you approve.
• Find other users • “Find people” option on main menu• www.search.twitter.com • www.twellow.com • www.wefollow.com • www.nearbytweeps.com • www.localtweeps.com • Review profiles of users who follow the same people you do• Identify hashtag that interests you and find others who follow that
conversation
APPENDIX: GETTING STARTED
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• Tweetdeck (www.tweetdeck.com) • Allows you to manage your tweets, multiple
twitter accounts, automatically shortens URLs and more
• TweetBeep (www.tweetbeep.com) • Keeps track of conversations that mention you,
your products, your company, etc., with hourly updates.
• Keeps track of who's tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).
APPENDIX: APPLICATIONS
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