how bloggers and brands can use pinterest

Getting Started Creating Boards Following & Finding Followers Group Boards Brand Boards Pinning and Re-pinning Income Potential

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Post on 23-Aug-2014



Self Improvement

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Page 1: How Bloggers and Brands can use Pinterest

Getting StartedCreating BoardsFollowing & Finding FollowersGroup BoardsBrand BoardsPinning and Re-pinningIncome Potential

Page 2: How Bloggers and Brands can use Pinterest

Getting StartedGetting Started Visit and register Choose your Pinterest name. My bio has my name, but my URL is Write a bio that tells your visitors who you are, and include your blog and

social media links in the bio Include a headshot of yourself in your profile Connect your social media accounts (I prefer to turn off direct sharing to


Page 3: How Bloggers and Brands can use Pinterest

Creating BoardsCreating Boards Let your boards reflect your personality

Page 4: How Bloggers and Brands can use Pinterest

Organize your boards so that the most appealing boards are seen first

Page 5: How Bloggers and Brands can use Pinterest

Include boards that will have high search value (eg. Holiday boards, recipes)

Page 6: How Bloggers and Brands can use Pinterest

Following & Finding FollowersFollowing & Finding Followers Add Facebook Fans and Friends from your Address Books Follow other pinners you know Search for topics that interest you and follow pinners Follow only the boards that interest you Join group boards

Page 7: How Bloggers and Brands can use Pinterest

Group BoardsGroup Boards Create and join relevant group

boards◦ Increases your reach◦ Brings you new followers◦ Drives new traffic to your blog (when pins

originate from there)

To create a group board, add the email addresses of the people you would like to be contributors

Robin, Mom Foodie makes good use of group boards

Page 8: How Bloggers and Brands can use Pinterest

Brand BoardsBrand Boards When would you put Brand Boards on your Pin Board? As part of an Ambassador program As part of a paid campaign To participate in a contest To demonstrate an interest in the brand As part of a gift guide or similar promotion

Suggestions for creating Brand Boards: Choose a non-commercial name for the board Give a clear description as to what the board is,

including any Brand descriptions and disclosure of any affiliate links

Ensure all pins link to the appropriate place Spread out your pins so your followers aren’t being


Page 9: How Bloggers and Brands can use Pinterest

Brands Using PinterestBrands Using PinterestHow can brands use Pinterest? By creating a Pinterest account for their brand & pinning their

products and other related material By following, liking and re-pinning other pinners’ material By involving pinners (eg. Contest for best pins) Incorporate Pinterest into Ambassador programs Commission Pinterest boards much like sponsored posts are


Brand Pinterest Accounts

Page 10: How Bloggers and Brands can use Pinterest

Pinning & Re-pinningPinning & Re-pinningRe-pinning is a great way to share your friends content, and to store

something that you found really interesting, so click on the Pinterest logo and repin and like things regularly. But…you want to be adding fresh and new content, not just re-pinning things that are already on Pinterest

How to pin something you find online. Click a “pin it” button provided on the site OR add a link to a site, and

select an image Avoid copyright issues by only pinning sites that provide a “pin it”

button, or ask their permission before pinning Pin your own content Ensure anything you pin or re-pin is actually directing to the original

source and not to a spam site or something other than what is represented

See what has been recently pinned from your site by visiting

Page 11: How Bloggers and Brands can use Pinterest

Pin It ButtonsPin It ButtonsYou want pin it buttons on your blog. If you are not on wordpress, you

can find code for buttons on the Pinterest site

Wordpress Plugins Pin It On Pinterest Pin Button Attraction "Pin It" Button Pinterest Pin It Button for Images Socialize Flare

Putting a watermark of your blog name or URL is a good idea, especially when providing a Pin It button, so that there is never any question who the images belong to.

Page 12: How Bloggers and Brands can use Pinterest

Income PotentialIncome PotentialHow can make Pinterest a part of your business plan: Offer it as part of sponshorship packages Include it in your gift guides Negotiate rates to develop non-commercial brand


Affiliates and Pinterest Disclosure Creating boards with a purpose/interest, not just

affiliate links (eg. My Style board where you share zulilly items; or a Holiday Wish List with some great gift ideas)