How digital changes our life?

Hello. I’m Thuan Ngo, MD of DNA Digital

former Digital Creative Director of Notch

Question? Pls email to thuan@byDNA.net

What is advertising?

What is digital?

From interruption to conversation

Why changes? Digital is 2-way-communication

Digital is part of our everyday’s life

Digital is not a channel anymore, it’s our soul

Digital is FUN

Digital is

FAST

Digital is

VIRAL

Thought about digital

BRAND PEOPLE

Stop INTERRUPTING what people are interested in and

start INTERACTING in their daily digital routine

FUN is the key motivation for

users to interact with brands in digital

BENEFITS / FEATURES are

often the key communication info to users.

14

Most people use smart phone,

doesn’t mean they want to:

receive your sms

install your app

see your ads

I use Facebook everyday,

doesn’t mean I want to see

your banner

your page

your post (everyday)

This is not about tools or trends!

It’s how much you understand people!

This is about us!

It’s about insight!

4 impacts

Better INSIGHT

Bigger IDEA / CREATIVE

Coller INTERACTION

Journey through touch points

Consuming content is a norm in digital age,

customize different interaction for different touch points are important for a seamless user experience

Richer EXPERIENCE

To sum up… Better INSIGHT

Bigger IDEA/CREATIVE

Cooler INTERACTION

Richer EXPERIENCE

We are not going to talk alone

anymore, We are going to talk in a better way!

Thank you!