digital advertising
TRANSCRIPT
SKISLAK DIGITAL ADVERTISING
Digital Advertising What is it all about?
How is it done?What to look for when hiring an agency?
SKISLAK DIGITAL ADVERTISING
SKISLAK DIGITAL ADVERTISING
85 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person*
80% of 824 million global Internet users now outside of U.S.
99% of online population search in a month, conducting 22 searches per searcher**
75% of online population stream a video, viewing an average of 70 videos per viewer per month***
66% of online population visit a social networking site, spending 4 hours per month per visitor*
40% of online population visit a blog site in a month*
The Internet is a massive, rapidly growing medium
SKISLAK DIGITAL ADVERTISING
SKISLAK DIGITAL ADVERTISING
Internet’s Reach Exceeds TV’s From 7:00am to 8:00pm
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Web Delivers More Than TV
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The Internet is the 3rd most used medium and about to become 2nd only to TV
SKISLAK DIGITAL ADVERTISING
U.S. Online Advertising1/3 Branding. 2/3 Direct Response
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Internet Ad Revenues Continue To Surge
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Ad Dollars Are Flowing Online
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Yet, Online is only 7% of Total Online Spend
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In The News……
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Online Tools
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Searchers are more affluent, younger and more likely to be female
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Digital OverviewSearch Engine OptimizationSocial MediaBlogging 101Press ReleasesSearch Engine MarketingAnalyticsMapsOnline VideosDisplay AdvertisingWeb-Site Development
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Search Engine OptimizationThe process of increasing your website’s page rank on the
“natural” or “organic” side of a designated search engine.Google’s Main Goal: Most Relevant sites at top.
Google has over 200 factors that are considered when ranking a website.
Most Important: Rich Content Inbound Links Website Submission Title Tags, Meta Tag Keywords & Descriptions Social Media
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Rich ContentRelevance is KeyEach page contains specific informationContent is keyLimit flash useFine line between looking good to customers
and looking good to search engines
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Inbound Links2 types of links:
Inbound LinksOutbound Links
Link Building Companies:Be Careful!E comp EnterprisesThe More Expensive The betterNeed Authoritative links.
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Website SubmissionSubmit your site to Google and Yahoo!
Google, “Submit site to search engine”
Web Master ToolTrack how often the Google Spider visits your
webpage.
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Title Tags & DescriptionsPage Titles
Add relevant, highly searched keywords to your TitlesInclude word like: cheap, affordable, shop, services
Meta TagsBack end keywordsUse same keywords that are in Title
HeadlinesBe creative and relevant
Page ElementsBe efficient and to the pointMake the site easy on the eyes, rich with content
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Social Media
PRLog.org
del.ic.ious
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User Generated Content Site
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Blogging 101Stay committedAfter posting, submit to your social networksStay relevant“Who Cares?”
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Press ReleasesFree and Paid servicesFree- prlog.org
Great Organic Ranking
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Search Engine MarketingSEM is a targeted marketing tool that is a function
of bidding on keywords/phrases on a search engine and writing ad phrases to appear on pages where keywords have been bought.
RelevanceQuality ScoreBiddingAd copyKeywordsAnalytics
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Case Study
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SKISLAK DIGITAL ADVERTISING
Analytics
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Google Maps/Local Business
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Online Videos
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Display AdvertisingOffer, Offer, OfferGreat Creative!Cost per click CPMGuaranteed ImpressionsTargeting
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•Avoid the “see you later” factor1.Make sure your webpages are attractive and engaging2.Most visitors that enter a landing page leave within a few seconds3.They don’t read, they don’t scroll
•Make your headlines match your ad copy1.Make sure that you are giving your visitors exactly what are expecting to get from your advertisements.2.Don’t take everyone to your landing page
•Keep the ‘Gold’ on the left side1.Photos and graphics should be displayed on the left side
•Call to action1.Make sure there is a link on every page that allows your visitors to turn their visit into an action.
•Ask questions1.Make sure you know what your customers want2.Be specific and make if fast. YOU ONLY HAVE 7 SECONDS!
5 Tips for writing Landing Pages That Sell