Jason Marks – Strategic Product Specialist

April 2011

Media Transformation: Unlock the power of pervasive video

Agenda

Introduction

Capture (TCS)

Transform (MXE 3500)

Share

2

Share

Summary

Q&A

Video UpdateVideo Update

Transforming the Video ExperienceCapture-Transform-Share

TransformTransform

• Any to Any Adaptation

• Recording and Streaming

• Post Production & Enhancement

• Pulse Media Analytics• Dynamic Keyword Tagging &

Speaker Identification

Capture Share

Real Time/Interactive Real Time/Interactive

4

Live Streaming

Recorded/VODs

Live Streaming

Recorded/VODs

Multiple video

input content

types

Make videos

easy to share,

find, consume

Capture

TelePresence Content Server (TCS)

Capture

Cisco TelePresence Content Server (TCS)

Enables organizations to share knowledge and enhance communication:

• Record and/or stream from H.323 and SIP endpoints, including CTS

• Share any content: Presentations, Document Camera, or Desktop

• Live and on-demand access.

• Integrates with Cisco Show and Share and the MXE 3500

6

Extend the Value of Your Video Conferencing Investment

Use a video conferencing room as a broadcast studio

7

TelePresence Content Server:Details

� Centralized network Appliance

� Create content from any H.323 or SIP video device

� Record or Stream – Studio, Meeting, or Event Modes Tandberg, Cisco CTS, or 3rd Party Endpoints

� Store content internally or add external storage

� Record up to 5 concurrent video calls, Stream up to 2 concurrent video calls

8

� Record up to 5 concurrent video calls, Stream up to 2 concurrent video calls

� Reach hundreds or thousands of viewers with external streaming services

� View content with a consistent look and feel with all leading streaming media formats…now including Flash

� Integrate with third party applications: SharePoint, Blackboard, WebSphere, iTunesU, etc.

� Download or stream content for playback on mobile devices

� Integration with Cisco MXE for transcoding / media enhancement and with Cisco’s Show and Share

Creating rich video content is easy

Use the

Record direct

from endpoint

with optional 5s

start delay

9

Record and stream H.323 and SIP video calls by simply adding the Content Server to the call

Call direct from

any MCU,

H.323 or SIP

endpoint to the

Content Server

Click Record this

call when

scheduling a call

through TMS

Use the

Content Server

web interface to

start a

recording

session

Everyone is a Video ProducerCisco TelePresence Content Server 5.0

New Features

� Integration with Show and Share

� Premium resolution – 1080p 30 fps and 720p 60 fps

� Endpoint review and playback

10

� Endpoint review and playback

Benefits

� High-quality video production

� Simple workflow

� Opens up new use cases—events, training, education, organizational communications

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 11

Transform

MXE 3500

Any to Any Media Adaptation MXE 3500 - Recorded & Live Streaming Content

Capture Transform Share

• Transcoding Any-to-Any

MXE 3500

12

• Transcoding Any-to-Any

• Transrating

• Graphic Overlays

•Watermarks

• Video Trailers / Bumpers / Transitions

• Automated workflow

• Ingest through Watch Folder /Simple UI

Cisco Show & Share integration

Cisco Pulse Analytics Integration• Keyword Tagging

• Speaker Recognition / Segmentation

• Navigate video to identified keywords

and speakers

Show and Share

Digital Signage

Video Devices

13

MXE 3500 – TCS WorkflowCisco CTS, Tandberg, UC

and 3rd Party endpointsTelePresence Content

Server (TCS)

Content Consumption

Live or On-Demand

14

MXE 3500

Multimedia File Sources – Any-to-Any, Live and On Demand

Transcoding, Transrating, Video Enhancement / Branding

Show and Share

Digital Signs

Any endpoint

Share

Show and Share

Share

16

MXE 3500 integration with Show and Share

• User uploads video in Show and Share web UI

• MXE automatically transcodes to FLV/H.264

• Video is available for publishing in Show and Share

•

Seamless integration for demo with MXE 3500

17

• MXE 3500 live streams (WMV) can be used with SnS Live Events as HTTP or MMS publishing points.

• Single button upload from Simple UI (SUI)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 18

Summary

Capture – Transform – Share

Transforming the Video ExperienceCapture-Transform-Share

19

Live Studio/Town

Hall Video

Productions

Cisco Digital

DME or SA Encoder

HD Camera

TelePresence

Rooms and Video /

UC Endpoints

Recorded Video

from ANY device

Personal Video

Devices

Mobile Devices

Live and RecordedDesktop Browsers

(PC & MAC’s)

Cisco

Show and Share

Cisco Digital Signs

Cisco Digital Media

Players (DMP’s)

Thank you.Thank you.