how is strategic planning carried out at organizational level?
TRANSCRIPT
FOUNDERSMUST
BUILDTHETHINGit’s hard to run the business otherwise
TO BUILD GREAT COMPANIESONE SHOULD BUILD EFFECTIVEORGANIZATION
HOW IS STRATEGIC PLANNING CARRIED OUT AT DIFFERENT LEVELS OF ORGANIZATION?
(AND I’VE HAD MY MOMENTS)
BUSINESS MISSIONjust mine. your results may vary.
EXAMPLE OFSOME BUSINESS MISSION
GOOD MARKETING IS THE ART OF FINDING
DEVELOPING AND PROFITINGFrom those
Opportunities
LIVEITin the way you work
OPPURTUNITY FOR MARKETERS
INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET
INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET
MAKE BUYING PROCESS MORE CONVENIENT
INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET
MAKE BUYING PROCESS MORE CONVENIENT
CUSTOMIZE A PRODUCT OR SERVICE
INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET
MAKE BUYING PROCESS MORE CONVENIENT
CUSTOMIZE A PRODUCT OR SERVICE
MEET THE NEED FOR INFORMATION AND ADVICE
A COMPANY CAN INTRODUCE A NEW CAPABLITIY
A COMPANY CAN INTRODUCE A NEW CAPABLITIY
A COMPANY MAY BE ABLE TO DELIVER IT FASTER
A COMPANY CAN INTRODUCE A NEW CAPABLITIY
A COMPANY MAY BE ABLE TO DELIVER IT FASTER
OFFER A PRODUCT AT MUCH LOWER PRICE
C
CARRY OUT
FIRMS HAVE TO CAREFULLY MONITOR THE THREAT
ENVIRONMENTAL THREAT IS BEYOND THE CONTROL
CARRY OUT STRENGTHS AND WEAKNESS ANALYSIS
ALWAYS DO THIS
WHEN YOURGUTSPEAKS
LISTEN
BALANCEFINIANCIAL AND NEEDS
SETCLEAR,MEASURABLE
GOALS
for yourself and FIRM
I HAVE GOALS NOT JUST DREAMS
STRATEGIC FORMULATION
BUILDING STRATEGIC ALLIANCES IS IMPORTANT
PREPAREPROGRAMyou’re just TOO STUBORN
BECOMEA MASTER
TIME MANAGERit’s your most precious resource
