how pinterest helps libraries communicate, connect, and circulate
TRANSCRIPT
How Pinterest Helps Libraries Communicate, Connect, and Circulate
Objectives What is Pinterest?
Why Pinterest?
Tutorial—How to use Pinterest
Pinterest for Libraries
What is Pinterest?Social network based on common interests.
A visual collection of things you love.
What is Pinterest?1 Pin = 1 image
Images gathered on themed “boards”—think bulletin or idea board.
Ex: Fashion, Pets, Crafts, Celebrities, Humor, Film, Sports, Books
Links to websites that contain images Ex: An image of a book links to the author’s website. Upload unique content
Re-pin images
What is Pinterest? Idea attributed to Ben Silbermann
Co-founded by Silbermann, Evan Sharp (a former product designer at Facebook) and Paul Sciarra of Cold Brew Labs in Palo Alto, Calif
Established in December 2009
Pinterest for Libraries
Who uses Pinterest?60-80% of the site's users are women ages 25-44.
23 million + unique users
1.7 billion monthly pageviews
Third largest social network in the US (total visits in March, 2012): 1. Facebook: 7 billion 2. Twitter: 182 million 3. Pinterest: 104 million 4. LinkedIn: 86 million 5. Tagged: 72 million 6. Google+: 61 million
ReadWriteWeb, BusinessInsider, Mashable
Who uses the Library?
ALA-state of public libraries
Interesting facts about Pinterest [adverblog
infographic]
Who uses Pinterest?
What are they doing?Expressing themselves through pictures and
images relevant to their lives
Reminding themselves of things they want to do, buy, or revisit
Learning about and exploring specific or random topics
Searching for and discovering new or specific things to do, buy, look at, or read.
Mashable
Why Pinterest?
Visually appealing: share ideas easily
Current Social Media: Sites are becoming more visual over time.
Network with people with common interests.
Interest-based, not social-based
Why Pinterest?Promote products: Drives referral traffic to different websites.
A Marketer’s Guide to Pinterest (MDG Advertising), The Pinterest Experiement
Getting Started
Request an invite—Pinterest will respond within 24 hours.
Login with e-mail, Facebook, or Twitter
Getting Started
If you are creating an account for the first time, it will look like this once you sign in with Facebook or Twitter.
Getting Started
To connect you with people with similar interests, Pinterest will suggest topics of interest for you to follow.
Getting Started
Then, it connects you with people who post about your interests.
Getting Started
Choose a few topics to get started. These become boards. Add and delete boards whenever you want.
Getting Started
Optional—add the Pinterest Button to your browser toolbar.
If you want to pin something easily from another website, click “Pin It” while visiting that website.
Will automatically create a new pin so you can share your idea and credit the original creator.
Drag and drop the button onto your bookmarks bar
The Pin It Button
• Ex: www.apartmenttherapy.com
• Click “Pin it” when you see an image you would like to pin.
• It will recognize all the large images on the website.
• Choose the image you want to pin.
• Pinterest will automatically create a new pin so you can share your idea and credit the original creator.
The Pin It Button
This is your Pinterest homepage.
Using Pinterest
Application share
A Pin Example Option to subscribe to the individual who posted image.
The pinned image. Click to access link.
Liking pins adds to your favorites
Repost the pin to your own board
Caption
Add a comment for others to read
Option to subscribe to the board where the image is posted.
Shows the board where the image is posted
Don’t forget…
• Pin videos• Follow others and see who follows you
• Authors, publishers, libraries
• Share boards on Facebook and Twitter• Link pins to the Catalog, GoodReads, or Amazon
Board Ideas New materials
Books made into movies
Staff picks
Photos submitted by patrons
MediaMall links to items
Video tutorials
Places I Would Read
Library Programs
Archives highlights
Databases and research tips
Seasonal favorites
Libraries using Pinterest
Fullerton Public Library (CA) Book Clubs, New items
Skokie Public Library (IL)
New York Public Library Book news
Biblioteca UPM (Madrid)
San Francisco Public Library History
Scholastic
ICE Library Academic, architecture
Harris County Public Library (TX)
Awful Library Books
Library Uses
Pros
• Easy to use• Draws referral traffic• Space for creativity• Tablet Commerce (simple)• Important for Libraries to be relevant• Educational Value• Overlapping target audience• Add a Pinterest stream, “Follow me” or
“Pin it” button to your website
Cons
• Copyright issues• The web is not permanent. Each time a page
moves or dies, you have to reset the link• Search feature could be more robust—text-
based search for images• Large, but narrow user base
Best Practices
• Avoid blatant self-promotion• Give proper credit for borrowed images• Use target keywords• Start a conversation• Be creative
• Create account• Use group e-mail or add people to shared boards.
• Identify objectives and create boards• Assign willing staff members boards to maintain
and instruct them in how to maintain boards• Set goals for pinning each week• Link to account from homepage
Plan for Implementation & Sustainability
Show off your library!
The more you know… Who Uses Pinterest?
What Pinterest Is Doing That Facebook Isn't
Pinterest--The Next Social Commerce Gamer-Changer
Great Ways Libraries Are Using Pinterest
Social Media Gets Interesting
Pinterest Infographic for Marketers
Bibliography