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How Printed and Large

Area Electronics Enables

Opportunities for Growth

Arising from Global

Megatrends

Raghu Das, CEO

IDTechEx.com / [email protected]


About IDTechEx

Areas of coverage:

• 3D Printing

• Advanced Materials

• Emerging Devices

• Energy Harvesting

• Energy Storage

• Electric Vehicles

• Internet of Things

• Photovoltaics

• Printed Electronics

• RFID

• Wearable Technology

IDTechEx provides insight, intelligence and networking services on Emerging

Technologies, helping clients with their critical strategic business decisions.

Global and timely analysis through:

• Subscriptions

• Research Reports

• Custom Consulting Projects

• Global Events

• Free Web Journals o e.g. www.PrintedElectronicsWorld.com

With bases in the US, UK, Germany and Japan, IDTechEx has served clients in

80 countries since 1999.

Nov 18-19 2015.

World’s largest

on the topic

www.PrintedElectronicsUSA.com

http://www.printedelectronicsusa.com/


Fast Moving Consumer Goods (FMCG) brands are loosing market share to

supermarket own brands which legally copy without much development or marketing

costs.

Brands seek differentiation, customer loyalty and protected uniques that are valued by

customers.

Problems in the Retail Industry

Reported by the BBC in

2009: Drinks giant Diageo

says it will take legal action

against retailer. In the same

release, Diageo says

"Sainsbury's is a valued

customer of Diageo.”


Consumers and regulators increasingly demand more information printed on the

package – which instead needs to sell the product.

Packaging has to be recyclable, easier to dispense yet remain safe, multipurpose

“Consumer Packaged Goods (CPG) shrinkage is $60 billion yearly of $3 trillion

turnover.” ECR Europe

Stockouts at retailers cost six percent of sales. One third of these are items in the

retailer’s store.

Procter & Gamble

“Up to 20% of foods are discarded due to spoilage through the supply chain.” Food

and Drug Administration

And… it has to sell the product! – be entertaining, catch your eye, make you want to

tell others about it

Problems in the Retail Industry (2)


A glimpse as to how printed, flexible and large area

electronics is addressing these challenges


Two thirds of the people who have ever reached the age of 65 are alive today

You will need to diagnose and treat yourself – not enough carers, doctors or nurses

Problems in Healthcare

Source : National Statistics


“Medication non-compliance costs the US alone approximately $100 billion and

125,000 deaths yearly”

It is responsible for 10% of US hospital admissions - $31 billion yearly/ 380,000

patients. US National Pharmaceutical Council

In the third world, 32 million children under the age of five die every year from food

related illness. 20 million die yearly of preventable diseases. UN

“A high proportion of drugs in the US military are unnecessarily trashed because

handling/ storage is not monitored” US Military DOD Shelf Life Extension Program

SLEP

Problems in Healthcare (2)


Today wearable technology is

usually bulky, rigid devices where

the user conforms to the device,

rather than the device conforms to

the user

Many sectors will suffer from heavy

commoditization with lots of “me-

too”

Largest challenges are in

increasing sensor reliability,

developing efficient energy

harvesting and storage systems for

power-hungry components and

making devices increasingly

invisible to the wearer.

Problems with Wearable Technology

0

10

20

30

40

50

60

70

2015 2018 2021 2024

Ma

rke

t V

alu

e (

In b

illi

on

US

D)

Fashion andother

Industrial,commercial,military

AdvancedInfotainmentDevices

BasicInfotainmentAccessories

BasicInfotainmentDevices

Healthcare &Medical +Fitness &Wellness

Source: IDTechEx report “Wearable Technology 2015-2025” www.IDTechEx.com

http://www.idtechex.com/




Respiration sensors detecting changes in dimensions of

the conductive track induced by breathing

Impact sensor by BeBop. Here 6

layers of various stretchable inks are

printed

Activity tracking functionality

(HRM etc) by Clothing+ and

DuPont


Weight of wiring, components etc which effects the fuel efficiency – and these parts

cover relatively large areas

Moving from petrol to electric, requiring improvements in big batteries, supercapacitors,

thermal interface materials, sensors and new vehicle designs

Distributed sensors needed for autonomous vehicles

Ultimate need for Energy Independent Vehicles

Problems with Vehicles


A glimpse how printed, flexible and large area


Boeing use a printed

electronics system for bird

strike detection

Increasingly,

supercapacitors are

being made by printing

to reduce cost

Mechanical

switches and

copper wiring

replaced by a

molded one

piece printed

system

Structural

electronics – the

boot lid is the

supercapacitor

(Volvo working

with Imperial

College)


Large investments in China, often supported by the Chinese government, can disrupt

industries globally, collapsing margin for incumbents, such as the PV industry and LCD

panel industry. Companies have to innovate to differentiate products

Smart phones and tablets are beginning to saturate. Cash rich companies seek new

things

Consumers want higher degrees of customization. Smaller batches of a higher number

of product lines are being made and this trend will continue

Incremental desirable improvements are for thinner devices, more robust devices,

smaller/no edge bezels around screens, longer battery life, ease of charging…

Problems in Consumer Electronics, IoT etc


A glimpse how printed, flexible and large area


Apple watch has

an OLED

display in plastic

to be thinner,

and more robust

Samsung Galaxy Note Edge:

has a wrap-around OLED

display (rigid plastic) with a 7

mm bending radius at the

sharpest point.

KENT Displays

launch the

Boogie Board

enabling a

completely new

product

category


Leading market drivers for printed electronics

Flexible, conformal, rollable,

large area

From electronics on rigid or

stiff substrates to cheap

substrates. This usually means

lowering process

temperatures, improving inks

60%

Cost & performance

Better performance in some

cases (e.g. OLED vs LCD or

electroactive polymers versus

rotor or piezoelectric haptic

touch feedback). Reduction in

cost (e.g. RFID)

35%

Other – (Transparency, etc…) 5%

A market of over $20 Billion in 2015 growing to almost $70 Billion in 2025 at a

component level alone

Source: IDTechEx report “Printed Electronics 2015-2025” www.IDTechEx.com

http://www.idtechex.com/


Supporting your strategic

business decisions on emerging

technologies

Offices: USA: +1 617 577 7890 Germany: +49 3991 669 3591

UK: +44 (0)1223 812 300 Japan: +81 90 5566 1533 www.IDTechEx.com

IDTechEx conducts detailed

examinations of emerging

technologies, which are

delivered through our Market

Research Reports and

Subscription services.

Research

Our expert analysts deliver

custom projects which identify

markets, appraise

technologies, define growth

opportunities and perform due

diligence.

Consulting

IDTechEx conferences and

tradeshows match end users

with the latest innovations,

providing networking, sales

and knowledge sharing.

Events

Raghu Das

[email protected]

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