how social media may advance water management

How Social Media may advance

Water Management Xenia Theodotou Schneider

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Presentation Outline

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3. Findings and

Take Home Message

1. Social Media

2. Experience

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Part 1 Social Media

AR5 Debate

§  UN IPCC Assessment Report on Climate Debate

§  “climate change UN report on blogs” alone gave over 190 M results

Jonathan Hayward/Canadian Press

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Oxford Dictionary: Websites and applications that enable users to create and share content or to participate in social networking.

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Oxford Dictionary: Websites and applications that enable users to create and share content or to participate in social networking.

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Social Media §  a new way of getting

information allowing 24/7 and on the fly access from anywhere

§  provide easily access to information

§  allow knowledge exchange and creation

§  permit us to network, to find people with like interests

§  to create awareness, opinions to flow, debates to heat up and allow faster changes

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Social Media §  a new way of getting

information allowing 24/7 and on the fly access from anywhere

§  provide easily access to information

§  allow knowledge exchange and creation

§  permit us to network, to find people with like interests

§  to create awareness, opinions to flow, debates to heat up and allow faster changes

57% of Americans admit that talk more to people online than in real life.

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Social Media Mapping Content Sharing and using valued content is the glue for Social Media Engagement. Provide insight that match target’s needs.

Conversations through blogging More conversations, less promotion, easier monitoring on issues, awareness. Fast response is required. Identify needs and influencers.

Connections and Cooperation Networking, action and collaboration for solving issues. Target influencers who can spread your message.

Community Learning takes place among peers and discussion on real issues take place. Exchange of ideas, advice and experiences.

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Other Scientists

And

Opinion Elites

Policy Makers

and

Policy Implementers

Supporters Press

Citizens

Water Profes-sionals

Are you talking to me?

Who is the audience?

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Age Matters as Well Internet and Social Media Adaptability

Millennial (18-29)

Generation X (30-45)

Baby-Boomer (46-64)

Silent (65+)

Internet Use 90% 87% 79% 40%

Internet away from home

62% 48% 35% 11%

Video of themselves

20% 6% 2% 1%

Social Media 75% 50% 30% -

Created social networking profile

75% 50% 30% 6%

Texting Behaviour 88% 77% 51% Ref: MILLENNIALS: A Portrait of Generation Next Confident. Connected. Open to Change. Report from www.pewsocialtrends.org, 2010

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Age Matters as Well

Millennials is the first “always connected” generation.

Steeped in digital technology

and social media.

They must be reached for improving future Water

Management.

Ref: MILLENNIALS: A Portrait of Generation Next Confident. Connected. Open to Change. Report from www.pewsocialtrends.org, 2010

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Part 2

Experience

My own experience

§  SPI-Water EU Project

§  STEP-WISE EU Project

Collected, canalised and disseminated research results and experiences from EU-funded projects towards scientists, policy and other water interested parties.

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WISE-‐RTD Water Knowledge Portal

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Creating a Water Knowledge Portal

WISE-RTD Water

Knowledge Portal

EU funded Projects have generated new knowledge and results since FP3 and

FP4

LIFE funded Projects have harvested experiences all over Europe and beyond

Policy related projects have generated experiences

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Policy-maker: • Research Results • Research Experiences • Policy Experiences • Case Studies and

Lessons learnt

Researcher: • Research Results • Relevant Policies • Policy Experiences • Case Studies and

Lessons learnt

Consultant: • Research results • Policies • Relevant Research • Case Studies and

Lessons learnt

Speak Different “Languages” and have Different Priorities

Different Groups have Diverse Needs

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How WISE-RTD connects diverse information

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Project Title Project Summary in simple English

Link to Project’s Home Page

Project Flyer

Other Info from the Project

Other Related Info in WISE-RTD

Connects the Dots for You

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Policy Point of View

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Connects Research and Policy for improved decisions

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WISE-RTD intelligently links: §  248 policy projects §  3285 policies §  880 policy guidance documents §  739 policy experiences §  682 research projects §  720 research experiences §  342 research guidance documents §  227 research tools §  6 technology tools

Social Media helps us connect the dots

Image by Joachim Stroh

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Social Media helps us connect the dots § To achieve soluDons for Water, informaDon and knowledge sharing must be: S Connected and Transparent S Community-‐based and S User-‐generated content

§ We are aiming that, through WISE-‐RTD by: S Showing ConnecDons S Increasing Transparency S Providing Content across Boundaries

Image by Joachim Stroh

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WISE-RTD Water Knowledge Portal

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WISE-RTD aims to facilitate Bridging the Communication & Knowledge gap between Science, Policy and Industry.

on the Social Media Map

Content Sharing and using valued content is the glue for Social Media Engagement. Provide insight that match target’s needs.

Conversations through blogging More conversations, less promotion, easier monitoring on issues, awareness. Fast response is required. Identify needs and influencers.

Connections and Cooperation Networking, action and collaboration for solving issues. Target influencers who can spread your message.

Community Learning takes place among peers and discussion on real issues take place. Exchange of ideas, advice and experiences.

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Water management must be popularised to be effective.

provides eLearning with 3 PerspecDves

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3rd WFD Lille Conference, 2013

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Part 3

Findings and Take Home Message

The Findings: “Us” §  Share

§  Free and open access

§  Dedicated communication strategy

§  Challenging to get people involved

§  Results were shared through different media online

§  Connect



§  Facebook, Twitter and LinkedIn

§  Proven challenging

§  Skepticism

§  Unlock

§  Make information easily accessible

§  Researchers and Policy are equally using the site

§  eLearning attracted a lot of users to stay

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The Findings: “Us” §  Share

§  Free and open access



§  Results were shared through different media online

§  Connect



§  Facebook, Twitter and LinkedIn

§  Proven challenging

§  Skepticism

§  Unlock

§  Make information easily accessible

§  Researchers and Policy are equally using the site

§  eLearning attracted a lot of users to stay

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Africa

Americas

Asia

Australia

EU

Non-EU

The Findings: “The others”

§  Projects do not maintain their websites

§  Projects lock findings in protected website sections

§  Most projects lack proper dissemination strategy and wide communication of their results

§  Publications are only for the few

§  Few projects create policy briefs

§  Project events and conferences are beyond the reach of a wide water interested audience

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Findings: “What They told Us” §  Communicate what has been already achieved by science in

solving water issues and what these mean for the quality of life.

§  Use existing communities and web-portals. Don’t isolate yourself.

§  Don’t talk only about results but about the benefits.

§  Show the benefits to society and stakeholders through new media, simple videos / animations to spread the results widely.

§  Adapt the messages to the different stakeholders

§  Include professional communicators in projects. Recognise the knowledge brokers / translators / facilitators.

§  Ring-fence funds for post-project dissemination activities.

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Take-Home Message

§  Recognise that social media can benefit the water research, policy and management.

§  Dissemination Strategy dedicated to the social media is necessary.

§  Talk about the benefits not only about results.

§  Show the difference and the value through different media and get awareness.

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Why consider Social Media in Water Management?

Traditional Media

§  Traditional online searching provide answers only to the questions you ask.

§  Time consuming.

§  Filtering necessary but difficult.

§  You have to do the linking

§  One to Many Approach

Using Social Media

§  can also provide you with intelligently-filtered information that helps to stimulate new questions.

§  harness your network to inform you about issues and developments you may not be aware of.

§  May provide alternative strategies and approaches to questions based on collective experience.

§  Many to many approach

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Why consider Social Media in Water Management?

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We do science, but we don't widely inform about our experience and we don’t use the science in our doing. That's like finding a cure for cancer but not telling anyone.

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Unlock

Share Connect

Take-Home Message

THANK YOU FOR YOUR ATTENTION

so that our children can enjoy the same resources and beauty that we have for generations.

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