leveraging social media to advance your organization

veraging Social Media t dvance Your Organizatio Roger Renteria Rochester Chapter

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Learn how to ensure that your organization is making the best use of social media to build an online presence for your community.

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Leveraging Social Media toAdvance Your Organization

Roger Renteria

Rochester Chapter

Page 2: Leveraging Social Media to Advance Your Organization

About Roger Technical Writer, Albuquerque, NM New Mexico Tech, 2010 Secretary, Webmaster

New Mexico Kachina Chapter, 2010-2013 Content Management, Social Media Loves technology, websites, and online

collaboration Other: Blues Dancer. http://linkedin.com/in/rrenteria

http://linkedin.com/in/rrenteria

Page 3: Leveraging Social Media to Advance Your Organization

Social Media Practices

From old to new From hard to easy Lessons learned Sustaining an online community

Page 4: Leveraging Social Media to Advance Your Organization

Hub and Spoke

Page 5: Leveraging Social Media to Advance Your Organization

Traditional Channels

Page 6: Leveraging Social Media to Advance Your Organization

Traditional Channels

Page 7: Leveraging Social Media to Advance Your Organization

Traditional Channels

Page 8: Leveraging Social Media to Advance Your Organization

Navigate the Social Media Matrix

Page 9: Leveraging Social Media to Advance Your Organization

Navigate the Social Media Matrix

Page 10: Leveraging Social Media to Advance Your Organization

Share with love Social Media Friendly

Great graphics Nice photos

Search Engine Optimized Meta Tags Meta Description

Page 11: Leveraging Social Media to Advance Your Organization

Mobile Friendly

Page 12: Leveraging Social Media to Advance Your Organization

Tried and true, the stories

Perks Scheduled emails HTML/Plain Text options Real-time Tracking

Horrors Flagged for “spamming” Rate Limits MailManager manual

export

Email Old: MailManager New: MailChimp

(or similar)

Page 13: Leveraging Social Media to Advance Your Organization

Tried and true, the stories

Perks Media rich Cross-network sharing Real-time Tracking Schedule posts (with

other services) Drawbacks

Few followers “Spammy” Repetitive posts

TwitterFacebook InstagramLinkedInFlickrYouTube

Page 14: Leveraging Social Media to Advance Your Organization

Tried and true, the stories

Attract attention with Photos Graphics Event Invitations Questions Facts

Examples Did you know that

[insert TechComm-related fact]?

Join us for [event details]!

Don’t forget about this week’s event!

What are your thoughts on [topic]?

Page 15: Leveraging Social Media to Advance Your Organization

Active Social Media Weekly or Semi-Monthly

Schedule posts or set reminders (for yourself) Automatically Cross-Post

Link social network accounts together Facebook Twitter LinkedIn

Start group discussions Encourage members to talk with each other

Page 16: Leveraging Social Media to Advance Your Organization

Keep the Discussions Alive

Page 17: Leveraging Social Media to Advance Your Organization

Plan Ahead Schedule posts in

advance Cross-post

Page 18: Leveraging Social Media to Advance Your Organization

Two-Way Communication

Page 19: Leveraging Social Media to Advance Your Organization

Resources http://www.slideshare.net/viqui_dill/social-media-

webinar-stc-cac-websites-wikis-part-2

http://www.slideshare.net/viqui_dill/stc13-ld-communications-publicity

http://www.slideshare.net/viqui_dill/stc-social-mediasurvey

http://www.slideshare.net/viqui_dill/social-media-webinar-stc-cac-websites-wikis-part-2

http://www.slideshare.net/viqui_dill/stc13-ld-communications-publicity

http://www.slideshare.net/viqui_dill/stc-social-mediasurvey

Leveraging Social Media toAdvance Your Organization

Your turn, let’s [email protected]

http://writetechie.com

Rochester Chapter

mailto:[email protected]

http://writetechie.com/

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