How Technology Can Drive Your Career

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<ol><li> 1. Plug Me In How maximizing technology can further your career Jason FallsDoe-Anderson Young Advertising Professionals | Louisville AdFed Louisville, Ky. June 17, 2009 </li><li> 2. What well learn <ul><li>How being plugged in and set you apart </li></ul><ul><li>How connectivity and sharing makes you smarter </li></ul><ul><li>How technology-based tools make you more productive </li></ul><ul><li>How to do it responsibly </li></ul></li><li> 3. Technology Can Set You Apart <ul><li>Clients Are Thirsty For It </li></ul><ul><li>Understand Its Communications, Not Technology </li></ul><ul><li>Approach It Strategically, Or At Least Build A Business Case </li></ul><ul><li>Image: Svemir on Shutterstock.com. Used with permission. </li></ul></li><li> 4. Examples <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Mobile Platforms </li></ul><ul><li>Computers/Internet Still Hard For Some </li></ul></li><li> 5. Connectivity &amp; Sharing Makes You Smarter <ul><li>Staying On Top Of Industry Easier </li></ul><ul><li>Monitoring Competition Can Differentiate </li></ul><ul><li>Establishing Your Own Credibility &amp; NetworkIs Good For You &amp; Company </li></ul></li><li> 6. Examples <ul><li>RSS Feeds </li></ul><ul><li>Monitoring Tools </li></ul><ul><li>Growing Your Influence In Niche </li></ul><ul><li><ul><li>Blogging </li></ul></li></ul><ul><li><ul><li>Twitter </li></ul></li></ul><ul><li><ul><li>Social Networks </li></ul></li></ul></li><li> 7. Activate Your Brand <ul><li>Resume </li></ul><ul><li>Social Profiles </li></ul><ul><li>Images/Avatars </li></ul><ul><li>Videos </li></ul><ul><li>It All Leads To SERPs </li></ul></li><li> 8. How To Grow Your Brand <ul><li>Be Bold </li></ul><ul><li>Be Nice </li></ul><ul><li>Be Real </li></ul><ul><li>Be Involved </li></ul><ul><li>Be Available </li></ul></li><li> 9. Proof <ul><li>First 5 Pages of Google </li></ul><ul><li>All but 5 entries on first 5pages of Yahoo </li></ul><ul><li>Jason Falls Politician inNorth Carolina </li></ul><ul><li>Jason Falls Movieblogger </li></ul><ul><li>Damn Metallica bassplayer is clumsy </li></ul></li><li> 10. Technology Makes You More Productive <ul><li>RSS Feeds Read More In Less Time </li></ul><ul><li>Evernote Keep Notes In The Cloud </li></ul><ul><li>Google Docs Collaborate </li></ul><ul><li>Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki </li></ul><ul><li>Lifestreambackup.com* </li></ul><ul><li>Almost Everything Is Mobile</li></ul><ul><li>Image: Peter Mooij on Shutterstock.com. Used with permission. </li></ul></li><li> 11. Do It Responsibly <ul><li>Know The Difference Between Company &amp; Personal Time </li></ul><ul><li>Understand Company Reputation Follows You </li></ul><ul><li>Discuss Policies and Approaches Internally(Company &amp; Clients) </li></ul><ul><li>Work Within The Rules </li></ul><ul><li>Illustrate The Business Value When You Use Technology </li></ul></li><li> 12. Consider The Company <ul><li>2009 Deloitte Survey </li></ul><ul><li><ul><li>60% of executives say they have right to know </li></ul></li></ul><ul><li><ul><li>53% of employees say social networking not an employers concern. </li></ul></li></ul><ul><li><ul><li>30% never consider what their boss or customers think before posting </li></ul></li></ul><ul><li><ul><li>74% believe activity make it easier to damage a companys reputation </li></ul></li></ul><ul><li><ul><li>Only 17% of executives have a monitoring and mitigating program </li></ul></li></ul><ul><li><ul><li>Only 24% have formal guidelines for the use of social media </li></ul></li></ul></li><li> 13. Lets Connect Jason Falls VP, Director of Interactive &amp; On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU &amp; ShutterStock.com</li></ol>