How Technology Can Drive Your Career

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Post on 29-Jan-2018

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  1. 1. Plug Me In How maximizing technology can further your career Jason FallsDoe-Anderson Young Advertising Professionals | Louisville AdFed Louisville, Ky. June 17, 2009
  2. 2. What well learn
    • How being plugged in and set you apart
    • How connectivity and sharing makes you smarter
    • How technology-based tools make you more productive
    • How to do it responsibly
  3. 3. Technology Can Set You Apart
    • Clients Are Thirsty For It
    • Understand Its Communications, Not Technology
    • Approach It Strategically, Or At Least Build A Business Case
    • Image: Svemir on Shutterstock.com. Used with permission.
  4. 4. Examples
    • Social Media
    • Social Networking
    • Mobile Platforms
    • Computers/Internet Still Hard For Some
  5. 5. Connectivity & Sharing Makes You Smarter
    • Staying On Top Of Industry Easier
    • Monitoring Competition Can Differentiate
    • Establishing Your Own Credibility & NetworkIs Good For You & Company
  6. 6. Examples
    • RSS Feeds
    • Monitoring Tools
    • Growing Your Influence In Niche
      • Blogging
      • Twitter
      • Social Networks
  7. 7. Activate Your Brand
    • Resume
    • Social Profiles
    • Images/Avatars
    • Videos
    • It All Leads To SERPs
  8. 8. How To Grow Your Brand
    • Be Bold
    • Be Nice
    • Be Real
    • Be Involved
    • Be Available
  9. 9. Proof
    • First 5 Pages of Google
    • All but 5 entries on first 5pages of Yahoo
    • Jason Falls Politician inNorth Carolina
    • Jason Falls Movieblogger
    • Damn Metallica bassplayer is clumsy
  10. 10. Technology Makes You More Productive
    • RSS Feeds Read More In Less Time
    • Evernote Keep Notes In The Cloud
    • Google Docs Collaborate
    • Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki
    • Lifestreambackup.com*
    • Almost Everything Is Mobile
    • Image: Peter Mooij on Shutterstock.com. Used with permission.
  11. 11. Do It Responsibly
    • Know The Difference Between Company & Personal Time
    • Understand Company Reputation Follows You
    • Discuss Policies and Approaches Internally(Company & Clients)
    • Work Within The Rules
    • Illustrate The Business Value When You Use Technology
  12. 12. Consider The Company
    • 2009 Deloitte Survey
      • 60% of executives say they have right to know
      • 53% of employees say social networking not an employers concern.
      • 30% never consider what their boss or customers think before posting
      • 74% believe activity make it easier to damage a companys reputation
      • Only 17% of executives have a monitoring and mitigating program
      • Only 24% have formal guidelines for the use of social media
  13. 13. Lets Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU & ShutterStock.com

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