Plug Me In

How maximizing technologycan further your career

Jason Falls Doe-Anderson

Young Advertising Professionals | Louisville AdFedLouisville, Ky.June 17, 2009

What we’ll learn

How being plugged in and set you apart

How connectivity and sharing makes you smarter

How technology-based tools make you more productive

How to do it responsibly

Technology Can Set You Apart

Clients Are Thirsty For It

Understand Its Communications, Not Technology

Approach It Strategically, Or At Least Build A Business Case

Image: Svemir on Shutterstock.com. Used with permission.

Social Media

Social Networking

Mobile Platforms

Computers/Internet Still “Hard” For Some

Examples

Connectivity & Sharing Makes You Smarter

Staying On Top Of Industry Easier

Monitoring Competition Can Differentiate

Establishing Your Own Credibility & Network Is Good For You & Company

RSS Feeds

Monitoring Tools

Growing Your Influence In NicheBlogging

Twitter

Social Networks

Examples

Activate Your Brand

Resume

Social Profiles

Images/Avatars

Videos

It All Leads To SERPs

How To Grow Your Brand

Be Bold

Be Nice

Be Real

Be Involved

Be Available

Proof

First 5 Pages of Google

All but 5 entries on first 5 pages of Yahoo

Jason Falls – Politician in North Carolina

Jason Falls – Movie blogger

Damn Metallica bass player is clumsy

Technology Makes You More Productive

RSS Feeds – Read More In Less Time

Evernote – Keep Notes In The Cloud

Google Docs – Collaborate

Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki

Lifestreambackup.com*

Almost Everything Is Mobile Image: Peter Mooij on Shutterstock.com. Used with permission.

Do It Responsibly

Know The Difference Between Company & Personal Time

Understand Company Reputation Follows You

Discuss Policies and Approaches Internally (Company & Clients)

Work Within The Rules

Illustrate The Business Value When You Use Technology

Consider The Company

2009 Deloitte Survey

60% of executives say they have right to know

53% of employees say social networking not an employer’s concern.

30% never consider what their boss or customers think before posting

74% believe activity make it easier to damage a company’s reputation

Only 17% of executives have a monitoring and mitigating program

Only 24% have formal guidelines for the use of social media

Let’s Connect

Jason FallsVP, Director of Interactive

& On-Line CommunicationsDoe-AndersonLouisville, Ky.

jfalls@doeanderson.com

Twitter: @JasonFalls

O: 502.815.3257

www.socialmediaexplorer.com

Theme images from SXCH.HU & ShutterStock.com