How Text Message Marketing Helps Small Businesses

In the modern world, mobile technology and its applications are being aggressively adopted by

all and sundry.

Of all the mobile applications, text messaging is the most basic and important one, which the

mobile users can't do without.

Being aware of this popular option for communication, many businesses have already started taking advantage

of text messaging for their marketing activities.

Its cost effective nature and high reach is a boon for small businesses, which cannot afford high

budgeted promotional strategies.

Here, let us learn some of the advantages of text message marketing to the small

businesses.

Reaches potential customers directly. Mobile phone is being considered as one of the basic

necessities of life by many people today.

It is must carry for almost everyone. Small business owners can precisely send messages to mobile phones of specific groups or subgroups in the local area which they serve.

They can be rest assured knowing that their messages will reach their potential customers irrespective of the environment, time and location.

Since, small businesses do not have large labor or infrastructure to communicate with every customer, this application is very important for them.

Provides brand awareness. Extravagant advertising to promote their brand is definitely not a cup of tea for businesses.

In such cases, sending bulk messages to all sections of people describing the brand will for sure be the best strategy in spreading awareness in a very cost effective manner.

Text messages can be delivered virtually immediately to a large number of people.

No other marketing method has this ability by sending the details right into the potential customers' pockets.

Using this messaging, businesses can get instant and continuous recognition of their

brand.

Easy business promotions. Text messaging is simple in nature and has high reach. Due to its simplicity, the communication is precise and up to the point without any gimcracks.

This makes text messaging a right tool for small business promotion.

Small businesses can use mobile text marketing for a wide range of purposes such as new product launches or arrivals, one day specials, special events, or anything else than can

promote their brand in the market.

Encourages repeat sales. Sales are the life givers of small businesses.

Without sales, it is difficult for a small business to survive in this competitive world.

Since small businesses are not equipped with huge capital, aggressive marketing of their goods

is a difficult task, resulting in decreased sales.

Small businesses can treat their subscribers and already existing customers as an exclusive group by sending special

offers and regular updates on products or services.

This increases loyalty and encourages repeated purchases.

Increases customer loyalty. Acquiring a customer is a difficult task, maintaining an existing one is even more difficult.

Holding on to customers is the biggest challenge for any business for that matter.

However large companies can manage it by various means, but the problem aggravates in small businesses, where losing

even a single customer can impact on the entire business.

By sending regular updates including offers, discounts and others using text messages, small businesses can maintain a regular personal communication with their customers, which

increases loyalty among them.

Reliable performance. Text messaging can be considered a reliable option as more than 90 percent

of all text messages are read by the recipients.

Various statistics prove that text messaging plays a vital role in generating profits for a

company.

Small businesses cannot experiment with other marketing methods such as billboard advertising, distribution of flyers,

advertising in TV or radio, whose results cannot be measured.

Inexpensive. For one reason if the small businesses are bound to rely on text message marketing, then

it would definitely be its low costs.

Text messaging demands low investment but generates significant profits.

Text message enables wide reach, direct communication, aggressive and repeated promotions, customer acquisition and

retention at very low rates which otherwise would require huge budget allocations.

A business without communication is just impossible.

In this context, low capital firms can blindly rely on text message marketing that spreads the

word generating huge returns on investments.