How to advertise your project?

PR vs advertising Public relations (PR) is the practice of

managing the flow of information between individual or organization and the public

Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action.

Why do we need to advertise the project?

How to find a sponsor

Crowdfunding:

How to find a sponsor Crowdfunding• Be active• Find your target audience• Show how important your project is• Prepare some rewards• Use multimedia online• Use personal contact

How to find a sponsor Crowdfunding:• startsomegood.com• crowdfunding.com• wspieram.to• wspieramkulture.pl• beesfund.com• biggggidea.com

How to find the sponsor Authorities, business, NGOs:

• Who is interested in your projects?• Who can have profits from your

project?• How to find the way to foundations

and companies?

How to involve participants? website social networks: group or page partner-finding Tools:• http://www.salto-youth.net/tools/otlas-partner-finding/• http://pnwm.org/partner-search.html• http://dpjw.org/partner-search.html• other organizations, schools etc.

How to inform about your project?

How to inform about your project?

Cooperation with local media:• media list• press release• TV, radio, newspapers, websites• media partners

How to inform about your project Press release• Logo of your organization or project, contacts• Title (PRESS RELEASE)• Contact person and her mail, cellphone• Headline• Information: 5W• Body• Story• Boiler• Closing sign (*** or ###)• References