1. How to Boost Content Marketing EVOLVE COMMUNICATIONS Daniel Waldman 443.326.3444 daniel@simplyevolve.com @danieldubya www.simplyevolve.com With Social & Native Ads

2. The Problem(s) with Social Media 3. The Problem(s) with Social Media Noisy Channels own the rules Google Facebook Audiences are BOMBARDED with content 4. The Solution We have to buy traffic (especially for newer accounts) 5. The Channels 6. Anatomy of a Post Engagement Ad 7. Anatomy of a Post Engagement Ad Demographics: Location, Age, Gender, Education, Marital Status and many more! 8. Anatomy of a Post Engagement Ad Use interests & behaviors to narrowly target audiences. 9. Facebook Budgeting Choose Bid for clicks Manually set maximum bid (we usually choose the median suggested) Audience size x Average post engagement (approx. 0.1%) x CPC = Estimated Budget per ad 10. Sponsored Tweets 11. Four Targeting Options (Twitter) 1) Keywords 2) Interests & Followers 3) Television (shows people watch) 4) Tailored Audiences (upload required) 12. Twitter Budgeting Estimated Reach x Est. CPE x Est. Engagement (1.65%) = Estimated Twitter Budget 13. Sponsored Linkedin Updates HUGE Targeting Options: Company name, category, industry, size Titles & job function School name Skills Groups Geography, Gender & Age 14. Linkedin Budgeting Audience Size x CPC Bid x Est. Clicks/Engagement (avg. .75%) = Estimated Linkedin Budget 15. Native Ads Branded content that: Is placed in context of real editorial Sometimes includes larger advertorial Is (supposed) to be marked as sponsored 16. Native Ads 17. Native Ads: Planning 1. Determine Your Content a) Blogs b) Video c) Infographics 2. Choose Your Network a)Taboola has the most publishers, biggest names b)Outbrain probably has the lowest minimum c)Be aware of network rules 18. Native Ads: Planning 3. Consider Mobile Not all networks work across mobile, and vice-versa 4. Test, Test, Test a) Set a reasonable amount for tests ($500 - $1,000) and build from there; b) Test across multiple networks if possible c) Some networks allow you to test different content/headlines/images automatically 19. Thank You! Questions? EVOLVE COMMUNICATIONS Daniel Waldman 443.326.3444 daniel@simplyevolve.com @danieldubya www.simplyevolve.com