Understanding The Psychology of Web Design

Straight Up Marketing

Web designers should be aware about the things that can attract visitors of business websites. Web design plays a crucial role is capturing the attention of visitors who are looking for information, products or services. A good website design is not only about presenting content in an attractive way. A set of feelings about your site or your business is produced by people visiting it. The feelings are either positive or negative and it depends entirely upon you that what the visitors feel about your website design.

Content

People visit websites to seek information they're looking for or to buy various products. Ensure that your website's content is properly edited and well organised to provide the adequate information about your business to visitors. Visitors are more likely to opt for your services/products when they can easily find them. Less content or too much content or making your website messy will drive away the visitors, resulting to a potential loss in business.

Space

Organising a web page can affect visitors dramatically. Appropriate placement of content should be the top most priority for a site's design, but space available for content should also be considered. Ensure that there's an appropriate amount of white space in the web design as it provides the much needed visual peace to the visitors. You can also opt for the option of minimalism which is about including the least amount of visual content required to convey your message to the users.

Colour

Colour combination in a website often depends on the brand or new or existing visual identity of a business. These colours can be used to attract visitor's attention towards your site. Your colour choice can also play a crucial role into the psychology of your Web design, so always prefer colour combinations that give an inviting, relaxed and professional feeling. By choosing the right colours you can make your site look open, inviting and creative.

Typography

Tons of emotions and messages can be conveyed by the typography of your website. Hundreds of typefaces are available and CSS3 has allowed these typefaces to be websites friendly as well. Typefaces are designed in such a way that these can be used in various situations and different types of web design campaigns. The way typeface is presented on the website's page is also important for its success.

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