how to create a lead conversion machine

How to Create a Lead Conversion Machine

A WEBINAR BY

AND

How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads2

Formstack is a lead capture and conversion software that helps marketing teams convert

online traffic into revenue.


Join the conversation on Twitter! • @formstack #collectleads

• This webinar is being recorded and will be emailed to registrants.


Jamie Bradley Andrew Clark

Andrew is the Product Marketing Manager at Formstack.

Jamie is the Content Marketing Strategist at Emma

@jamiebradley @iamandrewclark

5 How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads

The Marketing FunnelSEO, paid search, ads, etc.

Pique interest with compelling content

Collect information for further engagement

Continue to keep their interest, prep for close

Turn your lead into a customer!

Attract

Engage

Capture

Close

Nurture


SEOPaid SearchSocial Media

Content MarketingDisplay Ads Guest Content

Referral TrafficPR

Email Marketing

ATTRACT


1%

99%

10%

90%

1% of 1,000 10% of 300

ENGAGE


Conversion is Key

ENGAGE


Offer Content Talk to Sales

ENGAGE

10 How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads

Attract

Engage

Capture

Close

Nurture

The Moment of Truth!

CONVERT


CONVERT

96

4

Will come backGone forever

96% of Visitors who don’t convert the first time never will - WordStream


If offer is good, optimize your form. Three things:

Make it easy

Focus on content, not style

Test and analyze

CONVERT


Analyze & Attribute

ANALYZE & ATTRIBUTE


What does it do?

ANALYZE & ATTRIBUTE

Know where your leads are coming from

Determine which efforts drive leads and

which do not

Optimize your spend and get exponential

results


ANALYZE & ATTRIBUTE

Google Analytics


ANALYZE & ATTRIBUTE

Lead Attribution


NURTURE

Nurture


Questions?