how to create a winning marketing message
TRANSCRIPT
WelcomeHow to create a
winning marketing
message
Penny Eccles
1. One proposition
2. Make it stick: your ‘Why’
3. Repeat
4. Evolve
4 Essential Steps
Our campus
messages
What we should be
communicating
• Personal
• Specialist
• Connected
It’s real
TOP 20 for:High quality staff / lectures
TOP 10 for:Good personal relationship with teaching staff
It’s realGUARDIAN UNIVERSITY GUIDE 2016:
• Value added – 1st in the UK• 3rd - Religious Studies and Theology• 7th - Biosciences• 9th - Film Production and Photography• Top 20 for Media and Accounting/Finance
Your Future Plan
Planning for Success
Clubs,
Societies &
Volunteering
Placements
&
Internships
Online
Portal
Career &
Employability
reviews
Goal
Setting &
Review
Degree
Course &
Personal Tutor
Paid Part-
time
Work
Planning for Success
University of Gloucestershire – Open Day 2014
Confidence | Clarit y | Career Savviness
So everyone has their own unique Plan
Planning for Success
• Start with your “WHY”
• Use “Future Plan” to talk about the
opportunities you provide students
• Use lots of case studies and examples
to bring our key messages “personal,
specialist, connected” to life
Getting the story to
stick
Targeting feeder schools
WelcomeRepeat, Repeat, Repeat
WelcomeEvolve
(after much repeating)
1. One proposition
2. Make it stick: your ‘Why’
3. Repeat
4. Evolve
4 Essential Steps