Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Social Media for Law Firms 2013 Conference September 19, 2013

Which lawyer would you hire?

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Which lawyer would you hire?

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

A small law firm…

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

25-lawyer firm with nearly 1,200 visitors/month

‘Search’ delivers significant traffic to their site

2/3 of the traffic comes from search engines

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

A very large law firm…

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

AmLaw 100 firm with nearly 68,000 visitors/month

‘Search’ still delivers

2/3 of the traffic comes from search engines

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Typical résumé style lawyer bio

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Tip #1: Don’t bury the lede.

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

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Tip #2: Don’t be obtuse.

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

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Amy’s updated bio…

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Tip #3: Start with the lawyer’s strongest and most relevant information.

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

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Tip #4: Quickly convey the lawyer’s experience and the prospect’s pain points.

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

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Tip #5: Use title tagging thoughtfully.

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Tip #6: Update pages as often as feasible.

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Final thoughts about social media and SEO…

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Final thoughts about social media and SEO…

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Quick recap + tips Only employ ‘White Hat’ SEO techniques. Remember: Roughly two-thirds of most law firm

website traffic comes from ‘search.’ Use the first paragraph of the lawyer’s bio to

SELL experience Accomplishments, pain points, then employment

history. Meta descriptions

A must for lawyer bios and practice areas Not fun, but doable If you don’t write ‘em, Google will!

Well written title tags help search results.Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

Quick recap + tips Tip #1: Don’t bury the lede. Tip #2: Don’t be obtuse. Tip #3: Start with the lawyer’s strongest and

most relevant information. Tip #4: Quickly convey the lawyer’s

experience and the prospect’s pain points. Tip #5: Use title tagging thoughtfully. Tip #6: Update pages as often as feasible. More tips can be found on my blog:

www.1to1interactive.net/blog/ethical-seo

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search