blogging lawyers
DESCRIPTION
2008 presentation on blogging to the NJ State Bar AssociationTRANSCRIPT
PRINCETON PHILADELPHIA MARLTON NEW YORK NEWTOWN WWW.NJLABLOG.COM WWW.STARK-STARK.COM
October 22, 2008
Richard C. DeLuca
Director of Business Development – Stark & Stark
Blogging Lawyers
Who Is Out There?
• 91% of online Americans have used search engines – 107 million people
• On average more than half of those online use a search engine
• More than 2/3 of Internet users use search engines a couple of times per week
• 87% find the information they were looking for through a search engine
History
• Blogging Since 2004
• E-Newsletter “Biz Actions”
• Low visibility on Google / Yahoo / MSN
• SEO Consultants
• Existing library of information
Goals
• Increased visibility
• Reduce SEO costs
• Draw distinction as an innovator
• Increase business
Our Blogs
Choosing A Vendor
• LexBlog – Kevin O’Keefe Only person providing blogs for lawyers Active on LMA boards Former practicing attorney
- Understood legal marketing Focused on “Conversation” with public vs. “Sales” Demonstrated success Cost effective
Choosing A Vendor
• Justia – Tim Stanley Co-founder of FindLaw Also a former practicing attorney
- Understood legal marketing Understanding on the engineering side Cost effective Demonstrated success / Bob Durst
What To Expect
• Dedication of time to content production
• Not like the old days
– Gradual increase in search engine placement
– 12 to 18 month process
• Hard work will be rewarded
Our Experience
• Embraced by attorneys – over half our firm blogs- 55 Authors
Our Experience
• Integration of blogs and website
• Great placement on search engines
Our Experience
• New business- Continued annual growth in web-based matters
- Steady level of email contact by potential clients
Our Experience
• Media and speaking engagements
Our Experience
• Increased visibility in the marketplace
New Media
• Podcasts
• Audio
• Video
Audio Podcasting
• MP3 files
• iTunes
• Downloaded or played directly on site
• Immediately able to comment
• CDs as handouts
Audio Podcasting
• Seminars
• News
• Series
Video Podcasting
• YouTube
• Vimeo
• Embedded on your site – Emailed links
• iMovie
Lessons Learned
• With hard work comes great rewards
• Increased competition
• Once you start you can’t stop
• Blogging is only one part of a successful BD Program