how to create google+ community page

20
How To Create Google+ Community Page Blog Post melissadivietri.com/google-community/ Melissa DiVietri - @missydi

Upload: melissa-divietri

Post on 15-Apr-2017

284 views

Category:

Marketing


3 download

TRANSCRIPT

Page 1: How To Create Google+ Community Page

How To Create Google+ Community PageBlog Post melissadivietri.com/google-community/

Melissa DiVietri - @missydi

Page 2: How To Create Google+ Community Page

What is a Google+ Community?

Use Google+ communities to find other professionals who share the same interests, passions or knowledge.

Communities can be forums, public threads, informative groups where people answer questions or a post resourceful content.

Page 3: How To Create Google+ Community Page

5 Reasons Why You Should Use & Build Google+ Communities

1. Content Creation

2. Become An Influencer

3. Generate Leads

4. Search Friendly

5. Leverage Google Circles

Page 4: How To Create Google+ Community Page

1. Content Creation

Leverage content that is posted by strategic partners and customers who have best industry practices. Gain new followers by responding to posts with a comment.

Page 5: How To Create Google+ Community Page

2. Become An Influencer

With an open forum, people can express their expertise and share their experiences.

If you become savvy at posting to communities, you will eventually become known as a thought leader.

Page 6: How To Create Google+ Community Page

3. Generate Leads

If you are reaching out to the right categories, users will find your information useful and connect with you.

Page 7: How To Create Google+ Community Page

4. Search Friendly

Use hashtags to become more discoverable in search results.

Page 8: How To Create Google+ Community Page

5. Leverage Google Circles

Segment your network in Google circles which allow you to send customized messages.

Page 9: How To Create Google+ Community Page

Go To Google.com

Start by going to www.Google.com to access your Google+ Profile Page.

In the top right corner, you will see your photo in a small circle. Click this image to open a drop down menu that has a Big Red Circle with a G+ in it. This is how you will access your Google+ Profile, Business Pages, Communities and Conversations.

Page 10: How To Create Google+ Community Page

Select “Communities” In Left SideBar

You will be prompted to a new page that displays Google+ dashboard. On the left hand side, there will be “Communities” in the sidebar. Select this category.

Page 11: How To Create Google+ Community Page

“Create a Community”

This “Communities” page will display any active communities that you’ve built. If you are new to this tutorial, none will be displayed. Select the big white box that has a plus sign displayingCreate a Community.

Page 12: How To Create Google+ Community Page

Name Your Google+ Community

A pop up window will display — type in the name of the community that you would like to create. Since I am primarily Social Media Marketing specific, my business goals would be to grow a following of social media marketing – learn more about strategies and generate an influencer status. I’ve decided to create this community as solely Social Media Marketing Tips

Page 13: How To Create Google+ Community Page

Customization

Now customize your community by adding graphics and publish the first post!

Hover over to the 3 dots in the corner,

select Edit Community.

Page 14: How To Create Google+ Community Page

Add A Cover Image

Another popup will display in the middle of your screen. Look for the small camera icon to upload a cover image for your community. Be creative — use something custom or purchase a stock image. If you don’t like what you have, you can always come back later.

Page 15: How To Create Google+ Community Page

Let’s Customize Even Further

Now go back to the three dots – click “Edit Community” — scroll down to the mid-bottom of the popup. You will see a button that says “Category” – this is where you can filter publications based on segmentation. Since my communities are social media marketing, I’ve created categories that display different social media networks (Twitter, Facebook, Instagram, YouTube) etc

Photo on next page.

Page 16: How To Create Google+ Community Page
Page 17: How To Create Google+ Community Page

Publish Your First Post

Now it is time for your FIRST post! Click the green + button in the lower left corner.

** Use hashtags with your post so it will be

search friendly.

Page 18: How To Create Google+ Community Page

Now It’s Your Turn

Google+ is an essential platform to source

content, connect with businesses and create

a following.

Page 19: How To Create Google+ Community Page

Still need some assistance? How To Video

3 Minutes or less!