how to create great content that will increase your website traffic
TRANSCRIPT
#ATYCAsk The Young Cow
www.youngcow.co.uk
10 Point Checklist for Small
Businesses
www.youngcow.co.uk
How to Create Great Content That Will Increase Your Website Traffic…
1. Tell a story – Stories are a great way to hook your reader.2. Use the words “You” & “I”– Creates a feeling of conversation3. Get to the point – No one likes reading fluff4. Back up your advice – Statistics are everything5. Use instructional videos and images –Leverage your time6. Give readers more – Consider offering additional resources7. Solve your customers’ problems – Even if its not related8. Test Content – Don’t rely on text alone, use audio and video9. Turn your text into visuals - Consider using info 10. Take action
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1 - Tell a story:
Stories are a great way to hook your reader, once you hook your readers in, they’re in the palm of your hand. But it’s got to be good.
10 Point Checklist
10 Point Checklist
www.youngcow.co.uk
2 - Use the words “You” & “I”:Using these words within your content will create a feeling of a conversation between you and your readers.
3 - Get to the point:No one likes reading fluff. The quicker you get to the point, the better it is for you.
4 - Back Up your advice:If you can’t back up your data, no one will take you seriously.“90% of 50 people agreed their hair was better off using L’Oreal !”
www.youngcow.co.uk
5 - Use instructional videos and images:
Use images or videos that help guide people through the steps to a certain outcome.
10 Point Checklist
10 Point Checklist
www.youngcow.co.uk
6 - Give Readers more:Using these words within your content will create a feeling of a conversation between you and your readers.
7 - Solve your customers problems:Even if a problem is not related to your product, solving it through content will increase the likelihood of your readers coming back and possibly them becoming a customer.
8 - Test Content:Don’t rely on text alone, as humans we communicate online through Visual(What you see), Auditory(Audio, what you listen to) and Kinaesthetic(How something makes your feel)
10 Point Checklist
www.youngcow.co.uk
9 - Turn your text into visuals:Content typically has a lot of statistics and data. Consider using infographics instead of text for data-rich posts.
www.youngcow.co.uk
Its pointless reading this stuff and not taking action, you visited this page and read this list for a reason, “To increase website traffic” so that you can increase sales right? Yes… Then go do it.
10 - Take Action
#ATYC - Ask The Young Cow
Every Wednesday 1pm UK
www.youngcow.co.uk