how to create optimized amazon product listings for 2017
TRANSCRIPT
How to Create Optimized Amazon Product Listings for 2017
Today’s Agenda● Submit Questions in the Chat Box to the Right
● Session Recording Will be Sent out this Week
● More Resources in handouts Section
Today’s Event Speakers
Pat PetrielloHead of marketplace Strategy
Chad RubinCEO & Co-Founder
Today’s Agenda
● Understanding Amazon’s A9 Search Algorithm
● How to Create Conversion Rate Optimized Compelling Content
● Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it
● Title, Featured Bullet Points, Photos, Reviews, Video
● How to Get Frequently Purchased Products Together
● Amazon Tools That’ll Help You Streamline Optimizations
How to Create Optimized Amazon Product Listings for 2017From Zero to Best Seller
Stick around for ONE-TIME OFFER!
Amazon Best Sellers (Anker #1 Biggest PL)
Amazon's A9 Search Algorithm
● Separate incorporation● Palo Alto, CA
Amazon's A9 Search Algorithm
● Track search and conversions for search terms with patents
Amazon's A9 Search Tracking YOU
“Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.” - Amazon
Amazon A9 Search Intelligence
Compelling Listings
More Conversions
Increase BSRSearch Visibility
More Sales
Amazon A9 Virtuous Cycle
WANT
NEED
Compelling TITLES: Learn from those that are CRUSHING it
Create Conversion Rate Optimized Compelling Content
● Do keyword research (tools like Moz, ReviewMeta)● Write for humans (to purchase), not just bots● Explain not just what you’re selling, but your VALUE Prop● Conversion more important than clicks● Analyze negative reviews on competitors
Compelling IMAGES: Learn from those that are CRUSHING it
Compelling BULLETS: Learn from those that are CRUSHING it
Compelling PROMOS: Learn from those that are CRUSHING it
Compelling A+ CONTENT: Learn from those that are CRUSHING it (ENHANCED)
Address pain points and what makes your product special.
REVIEWS: Learn from those that are NOT CRUSHING it
NEXT TIME.. DRIVING TRAFFIC (THE OTHER HALF)
● Promos● Sponsored Ads● Amazon AMS● Facebook / Insta
RESOURCES
http://www.Skubana.com/Blog
http://www.CPCStrategy.com/Blog
ONE-TIME OFFER
http://bit.ly/SKUapply
Password: cpcwebinar
REACH OUT ANYTIME
@ecommrenegade
https://www.linkedin.com/in/chadrubin