How to Double Your Trial-to-Paid Conversion Rate With

Onboarding

WIIFY?• How to create killer

onboarding without any code• Your single biggest win when

it comes to onboarding• How we built our (highly

effective) onboarding in 2 days

“Software Business Stuff”

Setting the Stage

Onboarding 1.0

Onboarding v1

Onboarding v2

Onboarding 2.0

MPA

Minimum Path

to Awesome

Two Step MPA

Our approach

• Determine a user’s MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)

Concierge

Blueprints

Our approach

• Determine a user’s MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)

50-60%

Intermission

Onboarding 3.0

And then…

Launch

Public Teaser ??!!

Onboarding 4.0

What was consistent for all versions

• Determine the MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)

@robwalling