Start with Social Share Buttons: The easier your site is to share, the more likely your visitors are to share it. There are many options for social share buttons on your website.

Tips for adding social share buttons:◦ Try adding free social share

buttons.◦ Maintain optimal number of

share buttons for your website(too many buttons can actually decrease your shares).

How to Enhance Social Engagement for Your Website

Build From the Blog Up: Creating and maintaing a blog will be benefit to your business. A great

business blog can become the social foundation of your website.Publish sharable content written for particular demographic. Write about

lifestyle.Post articles with visually appealing images.Use short sentences to make your blog easy to skim.Add social elements like share buttons and comments.

Blog should be more interactive such that it is more likely to engage and share content with more followers.

Tips to make your blog social:◦ Ask questions and request comments and make it easy to comment and

invite other industry influencers to guest blog.

Integrate Social Actions in Contests: A photo contest creates visual appeal and visuals dominate socially shared

content. Create photo contests that are to connect your brand with your

market. Show the photos of all entrants to create a community of similar kind of people and reinforce your brand as the community facilitator.

Make it easy to share the contest and entries with social share buttons. Tips for making a shareable photo contest:◦ Create a branded theme to attract your target market.◦ Use incentives such as a monetary prize.◦ Encourage shares by choosing the winner by votes.

Stream Social Feeds:Cross-promote social sites on your website to generate

more social followers and website viewers. You can stream a Twitter, Instagram or even Pinterest feed on your site. Use

the social sites that most connect with the demographic of your audience. For example, if you market to a younger than 25-year-old crowd, stream

your Instagram feed. If you host webinars, stream your Twitter feed. Tips for streaming social on your website:◦ According to demographics. Choose the social platform to share.◦ Ask website viewers to follow you on your social site too.◦ Allow customers to share their own pictures or tweets with you on your

streaming pages.

Social sign-ins streamline a website registration process, making it very easy for people to share their social information with you in exchange for your website offer.

Use this to create and deliver more highly relevant content, send targeted email campaigns and even strengthen your connections with the customers.

When a member signs up with their preferred social site, it makes it simple for them to share your site pages.

Creates permission-based social sharing promotion.

Tips for using social sign-ins:◦ Make website membership easy, by

installing social sign-ins for exclusive access to parts of your site.

◦ Give your customer the choice of which social site they prefer to use, but include an email sign up too.

Use social sign-in:

Capitalize on Crowdsourcing: Crowdsourcing is basically just asking your site visitors for their opinions. It’s a

brilliant method of both engaging your market and making your website interactive.

Helps in making product decisions with the help of consumer opinions , such as product specifications and product improvements or product developments.

Tips for crowdsourcing: Make your request for relevant target market. Only use crowdsourcing if you are willing to follow through with your visitors’

votes and suggestions. Use crowdsourcing, such as choosing a book cover, to enhance a book launch

strategy.

Thank you