how to enhance your content marketing strategy
TRANSCRIPT
HOW TO ENHANCE YO
UR
CONTENT MARKETIN
G
STRATEGY
B Y J EF F R E Y L
E E
WHAT IS CONTENT MARKETING?- Incorporates blurbs, images,
and infographics to input knowledge quickly and effectively into a consumer’s mind
- Technique to help increase viewership/engagement
BEST PRACTICES1. Interactive Videos2. Promotions3. Ask questions
INTERACTIVE VIDEOS- Increase engagement with
brand/company- Interactive videos allows for a
company to highlight various aspects of the company in a quick and effective way
- Toyota’s Vision Wall
PROMOTIONS- Movie Trailer like- Make them want more!- Coca-Cola example
ASK QUESTIONS- Use questions to engage and
learn more about the consumer- Use it to attract and maintain
customers-Checking up to see results-Checking up to see if anyone responded to answer